One of the keys to business, whether online or not, is attracting and engaging customers. But, before customers there are prospects or leads, and for a business to be successful, attracting and engaging the right leads or prospects is essential.
Your Ideal Customer
If you don’t have a clear idea of who your ideal customer is, chances are you’re not attracting a sufficient number of them. Self development author and speaker Brian Tracy says,
” Every entrepreneur should be intensely focused on his or her prospective customers. The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all entrepreneurial activity. The greater clarity you have with regard to your ideal customer, the more focused and effective your marketing efforts will be.”
Not only that, if you are marketing your own products, knowing who your ideal customer is will help you in product creation. What products or services would be most beneficial to your ideal customer. Answer that question and you’re one step closer to better serving that person and expanding your business.
How to find your ideal customers
How can you find your ideal customers if you don’t know who they are? The first step in finding them is knowing who you are looking for. Here’s where to start:
Create an avatar or profile of your ideal customer.
- an icon or figure representing a particular person in video games, Internet forums, etc.
Who is your ideal customer? Is this person a he or a she, or both? How old is he or she? What level of education does he or she have? What is her occupation? What is his income level? What are their challenges?
What are the goals and values of your ideal customer?
How can you best serve the interests of your ideal customer?
If you’re already in business, your customer base can give you important clues on who your ideal customer is. Tracy recommends defining your product or service from your ideal customer’s point of view.
What does it do for them? What problem does it solve for them? What needs does it satisfy? How will your product or service make their life better?
What are the goals and values of your ideal customer? For example, if your market is business owners, you can be reasonably assured that they want to grow their businesses. What can you do to help them do that?
Your ability to have a clear idea of who your ideal customer is will have a dramatic and positive effect on your marketing. It will also help you determine the most cost effective means to reach them.
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