Blogging has come a long way from the personal weblog days. Sure, there are still personal weblogs around, lots of them, but entrepreneurs quickly understood how blogging could become a source of income. In a blog post on the Mindler blog, Preena Gadra writes about four types of blogger. To her four types, we’ll add a fifth.
- A hobby blogger. The hobby blogger is the one who blogs out of a love of blogging, writing. or a particular interest. There may be a passion for a topic, maybe something deeply personal, and they build an audience, maybe small, maybe large, around a common interest. A hobby blogger may make a few pennies a month.
- A part-time blogger. The part-time blogger may spend two hours a day or more to blog as a means to supplement their income. The part-time blogger uses their blog to share their wisdom, knowledge, or expertise. Gadra reports that there are part-time bloggers who earn a few thousand dollars a year.
- A full-time blogger. For full-time bloggers, blogging is their job. They devote the bulk of their days to blogging and can earn five to six figure incomes, or more. Professional bloggers make their living from blogging through a multiple of income sources: website ads, affiliate marketing, personally created products, and for the superstars, speaking engagements at seminars and conferences.
- The corporate blogger creates content for a business either as part of their job or as the primary responsibility of their job. Corporate bloggers create content to promote products and services, and to meet the public relation needs of the corporation through communication to the public, employees, and stockholders.
- The entrepreneur uses their blog as part of the marketing mix for their business. The entrepreneur blogger can be a part-time or full-time blogger.
Problogger reports that most bloggers earn less than $100 a month with 30% making less than $10 a month. 16% of the 4,000 respondents said that they earn more than $2,500 a month. Blogging is not the way to quick riches, but given time and the right approach you can build a business around a blog.
How can your blog become the primary source of your income or a source for extra income?
16 Tips For Blogging For Fun and Profit
- Find a niche that you love and start writing.
- Pay attention to the design of your blog. Does it look professional? Is it easy to navigate? Is it easy to read and otherwise use?
- Focus your writing on a target audience within your niche. Create content that will help those in your target audience – meet their needs, wants, and expectations to build your audience. This should go without saying, but always be truthful in what you write if you want to be trusted by your audience.
- Write valuable content. Don’t be afraid to give away valuable content in your blog posts – you will be rewarded as you build your reputation as a go-to guy or gal in your niche.
- Write evergreen content. Evergreen content is content that stays current no matter what changes happen in your niche.
- Write great headlines. Great headlines get your audience to read your posts. If this is difficult for you, get my free headlines report to discover the 10 ultimate headline formulas that will expand your readership (and sales).
- 300-1000 words is generally the range you want to shoot for when you are creating blog posts. You need 300 words to get ranked by search engines, but too many words will scare away some readers. Keep your writing tight – don’t just write to fill a word quota (that can be really boring for readers). Don’t be afraid to ruthlessly edit your work. Joe Pulizzi compares a blog post to a miniskirt. It has to be short enough to be interesting, but long enough to cover the subject.
- Put your own spin on everything you write. There is little need to regurgitate other people’s content; me-too content is not likely to draw a loyal tribe of followers. Put your personality and viewpoint into your writing and those who like your voice will become your loyal tribe of followers. People follow people more than they follow websites.
- Read others for inspiration and to stay current in your niche.
- Write frequently. SEO rewards new content and the more new content you can put up, the better your SEO results will likely be. This also gives your loyal tribe a reason to check in with your blog frequently.
- Have a consistent schedule for adding new content to your blog. Blogger and internet marketer extraordinaire Neil Patel points out that keeping existing readers is a whole lot easier than finding new ones. However, regular blogging will build your subscriber base as the following graph shows.
- Engage with your audience. Social media announcements of new content can be one way for engagement, but certainly accept comments on your blog. Encourage your readers to comment on your posts. You can even solicit post ideas from your audience.
- Utilize your blog to let readers and email subscribers stay current on what’s going on in your business (if you are a business blogger).
- Use share buttons on your website and encourage your readers to share your content on social media.
- Use marketing, free and paid, to build your audience. Ads, promotions, lead magnets, commenting on other blogs in your niche, and guest posting are ways to market your blog and business.
- Use your blog to build an email subscriber list. Your email list is the best way to promote new content on your blog. This list will also become the source of the bulk of whatever income you receive from your blog.
Those are my best tips for blogging. What would you add? I welcome your comments and questions, and your likes and shares.