Twitter is the third most used social media platform behind Facebook and YouTube. Twitter marketing makes so much sense, and here are 15 stats that you should know for 2017.
- There are 317 million active monthly users on Twitter, according to statista.com.
- There are 500 million Tweets sent every day, which works out to 6,000 Tweets every second. One day’s Tweets would fill a 10 million page book.
- There are a total of 1.3 billion accounts, but as you can see from the active monthly users above, many are not active. This is supported by the next key statistic.
- 44% created an account and left before ever sending a Tweet. 391 million accounts have no followers at all, which is also significant. However, the next stat is more hopeful.
- 500 million people visit the site each month without logging in. These anonymous visitors are potential customers and clients for you.
- 29% of internet users with college degrees use Twitter, compared to 20% with high school degrees or less.
- 29.2% of US social media users are Twitter users.
- 79% of accounts are held outside of the U.S.
- The Top Five countries for Twitter are the U.S., Japan, Indonesia, the U,K., and Brazil, according to Statistica.com. These countries account for 50% of all Tweets.
- 81% of millennials check Twitter at least once per day.
- 80% of active users access the site via mobile.
- Tweets with images receive 18% more clicks, than tweets without images, 89% more likes, and 150% more retweets.
- 88% of businesses with more than 100 employees use Twitter for marketing purposes.
- 92% of companies Tweet more than once a day, 42% Tweet 1-5 times a day, and 19% Tweet 6-10 times a day. How often are you Tweeting for your business?
- Companies using Twitter for customer service see a 19% lift in customer satisfaction.
To highlight one stat, since 80% of time spent on social media happens on a mobile device, Twitter is the perfect social media platform to take advantage of this growing trend. Twitter is a perhaps the best way to take advantage of the move toward mobile. Make sure that your Tweets are mobile friendly, which is actually not hard, and as often as possible, include an image.
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