Top 10 Tips For Using Medium to Build Your Business

Medium has only been around since 2012, and since that time is has established itself as a place for quality writing and a great reader experience.  Its classy design, featured content, and somewhat democratic process set it apart from other online magazines and blogs.  If you’re looking for a well-educated and tech savvy audience, Medium might be one of your best places to find them.

Because Medium sorts content according to categories, your content will be offered to a targeted audience that Medium selects for you.  One of the great benefits of Medium is that they will promote your content for you.  Who else does that for free?

According to Quantcast, Medium reaches over 7.2 million people monthly and ranks 232 in the United States.  Alexa.com ranks Medium as #134 in the U.S. and #269 in the world and notes that Medium has moved up 34 spots since its last ranking.  Medium is a force to be reckoned with and a force that can be used to build your online business.

Let’s dig a little deeper into Medium’s somewhat democratic process.  First, the democratic part – anyone can get published on Medium.   But, Medium employs an algorithm and an editorial team that selects content for the top of the news feed.  Content that isn’t chosen finds its place below, and in many cases, way below where it will ever be found.  Yet, Medium also classifies content by category, and this is where your writing will likely find its audience.

Top 10 Tips  For Medium Marketing Success

  1. Think of your contributions to Medium as a blog within a blog.  Your content will be featured under your name and will attract a following if your content matches what someone else is looking for.
  2. Make your posts extremely readable – Medium will reward you with more exposure if people read your content.  Great headlines will get you noticed, but elements like images, plain language, woprd length, reasonable sentence lengths, sub-headings, bold face, and italics will aid readers to stay with you.
  3. Make Medium a conduit for new traffic to your website by providing links back to your website.
  4. Create calls to action within the content you publish on Medium like “Follow us on Twitter,” or
    “Sign up for our mailing list.”
  5. Medium is most of all a story-telling platform.  What stories can you tell that will build your audience and the reputation of your business?
  6. Medium likes shorter posts, so don’t go on Medium to publish your version of War and Peace.  400 words and up is the standard, but don’t go crazy-long.  Medium gives a read time for every post, and according to Buffer Social, the average length for the top 100 posts on Medium was 7.25 minutes.  In that group, there were posts as short as 3 minutes and one that was 28 minutes long.  Unless you are Ernest Hemingway, aim for shorter.
  7. How can you maximize your exposure on Medium?   By publishing your very best content from your blog.  How can we figure out what content to publish?  Look back into the archive of your blog and find older content that had the highest readership – that’s what you want to publish on Medium.  Choose your top posts and put them on Medium to gain the biggest audience.  When your great content is recommended by others, it will become visible to that person’s followers.
  8. Visual content is popular on Medium, so if you can create images, video, infographics, and other visual content, you will enhance your chances to get noticed on Medium.  Horizontal images work better than vertical ones, and a minimum of 900 pixels is best.
  9. Use the Medium Publications feature to create a newsletter that features your stories.  Give your publication the look of an online magazine with great headlines, images, and links to great content on trends, new posts, and new or evergreen articles in your niche.  Here’s how you do it: Go to Publications in the drop down menu from your profile picture.   Fill in the blanks and populate your publication with arresting images and powerful text.
  10. Find other quality publications in your niche and submit your posts to them to broaden your audience.

What would you add to my top 10 tips?  I invite your comments and questions and your likes and shares.

 

Leave a Reply

Your email address will not be published. Required fields are marked *