A month ago I wrote about this mega trend and it continues to grow. The use of video for online marketing is a trend that will likely continue upward as more marketers incorporate this tool into their marketing efforts. Why has video marketing grown so rapidly?
According to networking equipment manufacturer Cisco Systems, 69% of all consumer internet traffic will be devoted to video by 2017. YouTube receives over one billion unique visitors every month. Video is in demand and video on demand is expected to triple by 2017.
The Nielson Company reports that 64% of marketers are planning to use video in their marketing. Are you one of them? The truth is that anyone who ignores video marketing is likely leaving a lot of money on the table.
Forrester Research says that if a picture is worth 1,000 words, one minute of video is worth 1.8 million words. That should get your attention!
If you are not using video in your marketing, the good news is that there is software available that can make your transition into this lucrative segment for marketing easy and effective. If you are using video, but your results aren’t where you want them, it’s time to upgrade.