The Secrets to Successful Webinars

 

Are looking for a way to build your business through building your credibility with your target audience?  Webinars may just be the ticket to your success, and they’re not as hard to do as you might think.  Webinars will build your brand and get you more leads.  Plus, you can take the content from your webinar and reuse it for blog posts and videos.

Did you know that webinars (an internet-based seminar) has high income potential for hosts and for affiliates who market webinars to those interested in this learning format?  Webinars are widely popular and one webinar hosting site boasts an up to 40% conversion rate (the percentage of visits to a site that result in a sale).

Through webinars, learning happens in a visual and audio format that supports PowerPoint presentations, interactive chat, whiteboard teaching, polls, and all kinds of creative ways to reach an interested audience with valuable content.

Whether it’s live or on demand, webinars sell.  While you may doubt the 40% conversion rate, webinars do have higher conversion rates than other internet marketing products, according to Pawel Reszka, founder of Affhelper.com.

So, whether you are interested in producing your own webinars on topics of interest to others or marketing the webinars produced by others, this may be a niche where you can place yourself for strong profits.  Here are 12 tips for leveraging webinars for profit.

Here’s a great infographic of some things to consider as you plan a webinar:

 

 

Let’s dig a little deeper into your webinar planning…

 

10 Easy Steps for Planning Your Webinar

  1. Pick your topic.  What can you offer that will fit for your niche, your target audience, and your marketing goals?
  2. The easiest way to pull of a webinar is to find a guest speaker and turn over the content responsibility to him or her.  In this scenario, they promote their business while you promote your business.
  3. Pick a time and date, keeping in mind the different time zones of your target audience.  The best time for a webinar is 10 or 11 AM.  The next best time is 12 or 1 PM.  Tuesdays are the best days for webinars, but Wednesday and Thursday are also good.
  4. Decide how you will format your webinar.  Will it be a single presenter?  Will your guest and you both present?  Will you do the webinar as an interview, or a product demonstration?  There are many different ways to do a webinar.
  5. Plan for a 30 to 45 minute presentation followed by a live Question and Answer time.  Have some prepared questions and answers to get started, or if there’s a lull in the Q & A time.
  6. As you put together your webinar, think about the visual elements of your production.  What you want to create is a consistent visual appearance.  One way to do this is to create a template to be used for all the slides in a PowerPoint presentation.  Make your visuals visual – it’s boring to see a presenter just reading text on the screen that your attendees can read for themselves.  Use images, video, screenshots, graphics, motion graphics, infographics, charts, and as much color as you can without driving your audience to suffer color overload.
  7. Make sure that you have a strong introduction that will grab your attendees and make them desire more.  Write an engaging script for your entire presentation that you can give with passion.
  8. It’s always important to practice your presentation before you go live.  You don’t want glitches when you’re presenting to your audience, so run through the presentation beforehand to iron out any issues.
  9. Choose and arrange for your webinar platform.  You can use GoToMeeting, Google Hangouts, Skype Meeting Broadcast, or a variety of other providers.
  10. Test your equipment.  There’s nothing worse than arriving at show time and you’re not ready to go.

Once you’ve got everything in order, it’s time to promote and do your webinar.

 

 

6 Tips for Presenting Your Webinar

  1. Create a landing page for your seminar to induce sign-ups.  This page should include the topic, the speaker(s), the date and time, what attendees will learn, and a registration form.
  2. Promote your webinar to your target audience through your website, blog, and social media.  You’ll likely need some paid advertising in your marketing mix to get the optimum number of attendees to your webinar.  ReadyTalk.com recommends promoting your webinar for three weeks prior to the event.  It’s essential that you get your webinar in front of as many most likely buyers as you can.  It’s no advantage to you to fill your webinar with people who are not interested in what you have to sell.  Blogging about your webinar and emailing your list are two great ways for promotion, but you’re likely going to have to do some paid promotion also.  Keep in mind that on average, 29% of attendees won’t register until the day of the webinar, and only 1/3 of your sign-ups will actually attend.
  3. Go for big numbers if you want to have a decent audience for your effort.  BigMarker.com recommends aiming at 500 signups which should produce about 150 attendees.
  4. Make sure that your webinar can be easily viewed on mobile devices since it’s likely that 25% or so of your audience will likely be using mobile.
  5. Record your webinar and offer a replay to those who registered.  On average, 28% of those who sign up for a webinar will view the replay.
  6. Start on time.  If you want to be perceived as a professional, act like one from the very beginning, which means starting on time.

Here’s a good visualization of promoting your webinar:

 

Webinars are a very powerful way to promote your business. With the 16 tips above you are prepared to start using webinars to build your business.

What would you add to this?  I welcome your comments and questions, and your likes and shares.

 

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