Have you ever thought of your business website like a bricks and mortar store? Your website can have a showroom, a salesroom, and a stock room. There can be a conference room, and a break room. You can even put in a private office.
For internet marketing, your website can be the most versatile part of your business. People will find your business through many sources, including social media. Once they come to your home page they see your banner, which is like the signage of a bricks and mortar store.
With your banner, you introduce yourself and your business. Everything “above the fold” is like looking into a store window to the showroom floor. Everything “below the fold” is part of the showroom also.
Other pages are salesrooms in the form of sales pages and landing pages. Thank you pages (also called content delivery pages) are your stockroom.
You can set up your site as a blog and offer valuable content, the kind that businesses routinely present in conference rooms. Your comments section is like a break room where you can exchange ideas with readers who become customers and friends. Your private office is where you work on new elements of your business that you will shortly display on your website.
Your website is the most powerful element of your online business. One thing that’s great about a website is that your overhead infinitely less than the overhead on a bricks and mortar store. Use your website to full advantage and watch as it pays you over and over again!