According to Constant Contact and many other sources, email marketing delivers the highest return on investment of any form of advertising. 3800% is the normal number given. The key is a responsive email list.
Millionaire Internet Marketer Alex Jeffries talks about an IM colleague who made a tidy sum from a list of 500 subscribers. How did he do it? He cultivated a highly targeted list that was highly responsive to his emails and sales pages.
Many internet marketers grow a list that responds to very few emails. What is the point of having a list of thousands of unresponsive subscribers? You certainly can’t profit from a list like that. The question is, how do you cultivate a list with the kind of activity that Alex Jeffries’ colleague managed to engender? Here are some ways.
First, cultivate is the key word and the essential practice. Cultivate, nurture, treat your list like gold. Begin with an inviting welcome email when they join your list. You made a good first impression with your website, social media post, or elsewhere. Build on that good first impression by introducing yourself and your brand in an engaging way. Google “welcome emails” to get a ton of useful info on this.
If your list sees you as an internet spammer rather than someone they know, like, and trust who sends them valuable information, your internet business is dead. All those subscribers that you worked hard to add to your list will be worthless. To you, anyway.
One great way to nurture your list is to put all your resources to work for your email subscribers. When your content is spread through emails, your website, and social media you’re giving your email subscribers multiple opportunities to access your wisdom and engage with you.
Here are three ways to nurture your email list, courtesy of Emal marketer Kasey Luck:
- make them the first to hear new announcements
- distribute exclusive content that’s not available on your blog
- offer special deals to your subscribers
Next, invite your list to interact with you. They can do this through simply replying to your email, or they can comment on a blog post, or converse with you on social media. When your email list is chatting with you online, you’re on your way. When they’re buying your products, you’ve connected with your subscribers in the right way.
How do you encourage interaction? Use questions to invite conversation. Answer as quickly as possible to any responses you receive. Do polls or surveys. ALWAYS have a clear and compelling call to action.
Use these tips and you will create the ROI that makes your internet business profitable.
As always, I invite you to add your own wisdom by adding your comment.