Are you ready to get the maximum search engine share for your website with optimized blog posts? If that sounds like the impossible quest, you will be surprised at how easy it is. How do you optimize your blog posts for search engines so that they rise to the top and deliver more readers? Here are six tips, plus a 21-point checklist.
6 Tips for Optimizing Your Blog Posts
- Make sure that your website is mobile friendly. So much traffic these days comes from mobile devices; if your website theme is not mobile friendly, you could be losing out on 63 % of your traffic. Can you really afford to do that?
- The next one is really simple for WordPress users. Use the Yoast SEO plugin. It’s free and since I’ve been using this plugin, I have seen a substantial increase in traffic to this site. If you’re not using it, start today!
- Use Google’s Keyword Planner to find out what your target audience is searching for on Google. Ready to reach your target audience with Google’s help? Use Google’s Keyword Planner to find keyword’s that have a high number of searches. Google ranks these words by competition for those words (high, medium, and low). This enables you to choose words that have maximum searches and lowest competition. Start here: https://adwords.google.com/home/tools/keyword-planner/
- Here’s another valuable and free resource from Google: the Google Search Console. Use it to discover what keywords have driven the most traffic to your site. You’ll have to set it up, but that isn’t difficult to do. You can get started with this here: https://www.google.com/webmasters/tools/home
- Use longtail keywords in your title, url, headings, and meta description. Longtail keywords are three or four word phrases that say exactly what you’re promoting. The advantage of using these phrases is that they will grab those people who are searching for exactly what you are offering.
- Use internal links to send readers to the priority pages on your website. Internal links are a powerful means to rank higher in search engines because they do two things. First, they help the Google bot understand the structure of your website. Link value means higher rankings for your website, and internal links help you to achieve that. Second, internal links help search engines find related content, which will also build your search ranking.
The following infographic has some of the best information I’ve found on this topic.
The 21-Point Checklist
I invite your comments and questions and your likes and shares.