Since last Saturday, we’ve been focusing on the power of personal branding for digital marketing. Becoming a recognizable strong brand is powerful in the marketplace and with the right stuff you can do some powerful branding yourself. To find the right stuff, here’s a guide called the three c’s of branding:
First, clarity. If you can be clear about who you are and who you are not, you are well on your way to strong personal branding. Stronger branding leads to greater sales, so use your communications to leads, customers, and clients to position yourself with clarity. If you want to see what clear branding looks like, look no further than Donald Trump. You may not like him, but he has undeniably positioned himself as a successful businessman, particularly in the area of real estate.
Second, consistency. Your leads turn into customers and clients when they come to know what to expect from you. Successful branding takes time, and time and consistency produce results when you can drill your message into the minds of your prospects, customers, and clients consistently. You can read more about how Derek Halpern of Social Triggers does this in my previous post.
So, offer a clear message, present it consistently, and thirdly, do so constantly. You need to be out there, visible in the marketplace, so that people learn who you are and what you offer. The more visible you are in the marketplace, the more consistent you are with your clear messaging, the more likely you are to create a strong brand for yourself and create income. Donald Trump is also a good example for this. He’s on television regularly, his buildings are marked with TRUMP in huge letters, and his product lines all carry his last name.