Today’s Throwback Thursday post was first published in June, 2014 and it is still true. Consider the following infographic from Concordia University:
Podcasts are hot and now is the time to enter what is largely an untapped avenue for internet marketers. Podcasts are downloadable short audio files that are profitable for a number of producers who have entered this market, according to Cecilia Lang of the Washington Post. People want audio content and podcasts are a great way to provide it.
Apple reports that podcasts through iTunes has reached 1 billion subscribers. Podcasts have been around for over ten years, but observers have recently seen a significant uptick in their popularity.
“It’s sort of a renaissance. Podcasts are in vogue,” says Todd Cochrane, chief executive of RawVoice, a podcast data research firm. Rawvoice tracks 20,000 podcast shows and they document that unique monthly listeners have tripled in five years from 25 million to 75 million.
Shane Michaels reports that “More than 500,000 new users sign up for iTunes podcasts each day, and it is a fantastic way to reach people everywhere they are—in the car, while exercising, at home, and even at work.”
“It’s spreading like wildfire,” says John Lee Dumas, the host of “Entrepreneur on Fire,” a popular business podcast now on its 738th episode.
New York magazine reports that podcasting has become “a mini industry.” They call this “the golden age of podcasting.” Podcasts are becoming a popular alternative to radio listening for commuters as Android Auto and Apple CarPlay have made podcasts more accessible in automobiles.
Edison Research reports that 39 million people in the U.S. listened to a podcast in October, 2013 which was the highest number ever recorded. It’s even higher now. Edison Research also reports that 15% of Americans have listened to a podcast in the past month, which is up from 9% in 2008.
This is a trend that you can profit from, but the question is how?
First, as with other avenues into internet marketing, you need to chose a niche. What niche is it that you can provide valuable content that others will be interested in purchasing?
Second, set up a subscription service. You may want to read or reread my post on micro payments. This is a viable way for you to profit from podcasts.
Here’s a great article on Mashable about 9 Successful Techniques for Making Money from Podcasting.