7 Super Ways to Improve Your Click-Through Rates



By now you understand that you aren’t likely to create a profitable online business with just a website, right?  You understand that it takes several “touches” to create a sale, right?  And you understand that email marketing is the most efficient, low-cost/high profit strategy for an internet business?

So, you’re using an autoresponder and building your email list.  You’ve optimized your headlines so that your opens are at or above 2%, but you’re not getting a click-through rate of 1% or above?  Your next project is improving your click-through rate.  After all, low CTRs means low sales.  So, how can you improve your click-through rates?  Here are 7 super ways:

1. Write less copy.  You’ve heard that less is often more?  This is true for the copy of your emails.  Get to the point, move briskly to your call to action and you’ll likely see higher CTRs.

2. Include a P.S.  Adding a P.S. to your short copy is a way that you can reinforce your message or call to action.  Some readers will jump to the P.S., so make it compelling.  You can split test your copy with and without a P.S. and see which way increases your CTRs.

3. Target your content.  This means knowing to whom you are sending your email – what do they want, what have they responded to in the past?  Send the right content to the right audience, speak to their needs, and you will raise your CTRs.

4. Remove all distractions from your emails.  Keep your emails simple, on target, and with no diversions.  Promote only one offer, blog post, or sales page.  Any more than one focus will lead to lower CTRs.

5. Create a sense of urgency.  Whether it’s a deadline, a price increase, or scarcity, urgency is a powerful sales tool.  This is why countdown clocks, dime sales, and “just 3 left at this price” increase sales.  Phrases like “Don’t Delay, Act Now, Hurry In” can boost your CTRs.  Time-sensitive offers can boost CTRs.  Use urgency to boost your CTRs.

6. Optimize your emails for mobile.  Hubspot reports that 70 million Americans access their email through mobile devices, and Markle reports that 43% check their email four or more times a day.  Make sure that your emails read well on mobile devices!

7. GetResponse reports that adding social media sharing options increases CTRs by 55%, but only about half of email marketers are using them.  Guess which half you want to be in to increase your CTRs?  Twitter was the most popular option with Facebook running a close second.  By the way, this study was based on 500 emails sent by 19,000 GetResponse clients.

That’s the Super Seven for improving your click-through rates.  What would you add to this? As always, your comments are welcome below.


12 thoughts on “7 Super Ways to Improve Your Click-Through Rates

  • June 20, 2016 at 4:30 pm

    You made some decent points there. I looked on the internet for the
    problem and found most people will go along with with your web site.

  • June 21, 2016 at 3:48 pm

    I’d have to check with you here. Which is not something I generally
    do! I enjoy reading a post which will make people believe.
    Also, thanks for enabling me to remark!

  • June 21, 2016 at 5:37 pm

    My family all the time say that I am wasting my time here at web, except I know I am getting know-how every day by reading these fastidious posts.

  • June 22, 2016 at 2:25 am

    You have an excellent site here! would you like to make some
    invite posts on my site?

  • February 24, 2017 at 12:52 pm

    After looking into a number of the articles on your blog, I really appreciate your technique of writing a blog. I book marked it to my bookmark webpage list and will be checking back in the near future. Take a look at my web site as well and tell me your opinion.

    Thanks, Larry.

  • September 5, 2018 at 12:56 am

    Do you mind if I quote a few of your posts as long as I
    provide credit and sources back to your weblog?
    My website is in the very same niche as yours and my users would genuinely benefit from some of the information you present here.
    Please let me know if this ok with you. Thanks!

    Sure, Janell, if you will provide a tonyseel.com backlink I would appreciate it. Tony

  • September 13, 2018 at 1:32 pm

    Your mode of explaining everything in this piece of
    writing is in fact pleasant, every one be capable of without difficulty be aware of it, Thanks a lot.

    Thanks, faustor. Tony

  • September 27, 2018 at 3:30 pm

    May I simply just say what a relief to discover somebody who
    actually understands what they’re talking about online. You certainly understand how to bring a problem to light and make it important.
    A lot more people ought to read this and understand
    this side of your story. I can’t believe you aren’t more popular since you
    surely have the gift.

    Thanks, Eliza. Tony

  • April 3, 2019 at 6:07 pm

    Hey would you mind letting me know which hosting company you’re using?
    I’ve loaded your blog in 3 different internet browsers and I must
    say this blog loads a lot quicker then most. Can you suggest a
    good web hosting provider at a honest price?

    Thanks, I appreciate it!

    My hosting company is TMD Hosting.

    They have a great sign-up deal and after that they are reasonable. Plus, the give great service. Tony

  • April 5, 2019 at 9:58 am

    Somebody essentially help to make seriously articles
    I might state. This is the very first time I frequented your website
    page and up to now? I amazed with the analysis you made
    to make this particular submit incredible. Magnificent job!

    Thanks, Glenn! Tony

  • April 5, 2019 at 2:26 pm

    Good day! I know this is kinda off topic however , I’d figured I’d ask.
    Would you be interested in trading links or maybe guest writing a blog
    post or vice-versa? My blog goes over a lot of the same topics
    as yours and I believe we could greatly benefit from each other.

    If you might be interested feel free to send me
    an e-mail. I look forward to hearing from you!
    Superb blog by the way!

    Kasha, email me at support[at]tonyseel.com about trading links or guest writing. Tony

  • April 6, 2019 at 8:17 am

    I think the admin of this web page is genuinely working hard in favor of his site, for the reason that
    here every stuff is quality based stuff.

    Thanks, Margene. Tony


Leave a Reply

Your email address will not be published. Required fields are marked *