TBT: 7 Super Ways to Improve Your Click-Through Rates

Our Throwback Thursday entry this week returns from July, 2015.

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By now you understand that you aren’t likely to create a profitable online business with just a website, right?  You understand that it takes several “touches” to create a sale, right?  And you understand that email marketing is the most efficient, low-cost/high profit strategy for an internet business?

So, you’re using an autoresponder and building your email list.  You’ve optimized your headlines so that your opens are at or above 2%, but you’re not getting a click-through rate of 1% or above?  Your next project is improving your click-through rate.  After all, low CTRs means low sales.  So, how can you improve your click-through rates?  Here are 7 super ways:

1. Write less copy.  You’ve heard that less is often more?  This is true for the copy of your emails.  Get to the point, move briskly to your call to action and you’ll likely see higher CTRs.

2. Include a P.S.  Adding a P.S. to your short copy is a way that you can reinforce your message or call to action.  Some readers will jump to the P.S., so make it compelling.  You can split test your copy with and without a P.S. and see which way increases your CTRs.

3. Target your content.  This means knowing to whom you are sending your email – what do they want, what have they responded to in the past?  Send the right content to the right audience, speak to their needs, and you will raise your CTRs.

4. Remove all distractions from your emails.  Keep your emails simple, on target, and with no diversions.  Promote only one offer, blog post, or sales page.  Any more than one focus will lead to lower CTRs.

5. Create a sense of urgency.  Whether it’s a deadline, a price increase, or scarcity, urgency is a powerful sales tool.  This is why countdown clocks, dime sales, and “just 3 left at this price” increase sales.  Phrases like “Don’t Delay, Act Now, Hurry In” can boost your CTRs.  Time-sensitive offers can boost CTRs.  Use urgency to boost your CTRs.

6. Optimize your emails for mobile.  Hubspot reports that 70 million Americans access their email through mobile devices, and Markle reports that 43% check their email four or more times a day.  Make sure that your emails read well on mobile devices!

7. GetResponse reports that adding social media sharing options increases CTRs by 55%, but only about half of email marketers are using them.  Guess which half you want to be in to increase your CTRs?  Twitter was the most popular option with Facebook running a close second.  By the way, this study was based on 500 emails sent by 19,000 GetResponse clients.

That’s the Super Seven for improving your click-through rates.  What would you add to this? As always, your comments are welcome below.

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