Tag Archives: online business

7 Tips for Powering Up Your Business Website

Today’s Throwback Thursday post returns from November 2014 and it’s been revised and expanded.

your website

Have you ever thought of your business website like a bricks and mortar store?  Your website can have a showroom, a salesroom, and a stock room. There can be a conference room, and a break room.  You can even put in a private office.

For internet marketing, your website can be the most versatile part of your business. People can find your business through many sources, including social media.  Once they come to your home page they will see your banner, which is like the signage of a bricks and mortar store.

With your banner, you introduce yourself and your business.  Everything “above the fold” is like looking into a store window to the showroom floor.  Everything “below the fold” is part of the showroom that isn’t as visible through the front window.

Other pages are salesrooms in the form of sales pages and landing pages. Thank you pages (also called content delivery pages) are in your stockroom.

You can set up your site as a blog and offer valuable content, the kind that businesses routinely present in conference rooms.  Your comments section is like a break room where you can exchange ideas with readers who become customers and friends.  Your private office is where you work on new elements of your business that you will shortly display on your website.

Your website is the most powerful element of your online business.  One thing that’s great about a website is that your overhead infinitely less than the overhead on a bricks and mortar store.  Use your website to full advantage and watch as it pays you over and over again!  Here are my best 7 tips for fully powering up your business website.

7 Tips for Powering Up Your  Business Website

  1. Start with your name as your domain.  The first thing in politics and business is name recognition.  You are your own personal brand, and your self-named domain identifies you as such.  If you set up your website as a blog, as I have done, you can use any business name you choose as a header.  In this case, my domain is my name, and my header identifies my business, Irresistible Influence Marketing.  Owning your name as a domain also ensures that you can protect your online personal identity.
  2. Keep your website simple so that prospects and customers can easily find what they’re looking for.  This means having just a few buttons in your navigation toolbar, not too many widgets, and a simple, uncluttered layout.
  3. Do have an “About Me” or “About Us” page where you introduce yourself.  Tell your story about how and why you started your business.  Help potential customers and clients get to know, like, and trust you through a page designed to introduce yourself to them.
  4. Make sure that the way to contact you is easy to find.  Is your email address easily found on your home page and other web pages?
  5. Keep your website fresh to keep people coming back.  If your website is set up as a blog, add new content on a regular basis.  On this website, there is generally new content at least once a week and a weekly Throwback Thursday post like this one.  Some business blogs with big staffs add new content daily.
  6. Feature a variety of content on your website.  This could include original content on different topics related to your business niche, guest bloggers, great images including infographics and GIFs, video, slideshare presentations, and free offers for lead magnets that are tailored to appeal to prospects in your business niche.
  7. Is your website mobile friendly?  Here’s why this is important:

What would you add to these 7 tips?  I welcome your comments and questions and your likes and shares.

Have Your Discovered The Internet Lifestyle?

Today’s Throwback Thursday post returns from July 2014.


free

Have you heard of the internet lifestyle?  It’s about freedom – freedom to be your own boss, set your own hours, and work as hard as you want or as little as you want.  The internet lifestyle is being enjoyed all over the world by smart and savvy internet marketers.

Are you living the internet lifestyle?  Last week I read about a former substitute teacher who had just taught “the class from hell” and knew she needed to be doing something different. She was burned out and broke.

Not only was the pay bad, but she was working at a school in a bad area where she had to stand outside on the playground holding a walkie-talkie with an eye out for potential gunmen walking onto school grounds.

She found her way out of that stressful lifestyle and into the internet marketing lifestyle. Her life has (thankfully) never been the same.  It could happen to you, but you are the only one who can make it happen.  If you haven’t taken the plunge, what’s holding you back?

Sound Too Risky?

Does it seem too risky?  Then start slowly.  Don’t plunge a huge amount of money into this new venture.  Start small, build your business, and reinvest your profits to grow your business. That’s how small businesses become life-sustaining businesses.

Yes, there are some who take the all-in approach.  A few succeed and many more fail.  As they say in the gambling world, bet with your head, not over it.

Too Unknown?

Is it too unknown?  Then read up on it.  There’s plenty of free information about internet marketing on the internet – funny how that happens!  Read up, soak up what you read, and when your knowledge is sufficient, get started.

If you’re the kind of person who has to know every detail about everything before you start, chances are the internet lifestyle is not for you.  If you research internet marketing you’ll find that a lot of it is like building a plane while flying it.  Most internet marketers that I know learned along the way to building their businesses.  Many will tell you that they failed for a long time before they succeeded.  Does that scare you?

For many internet marketing millionaires, and there are many of them, they learned by trial and error and after enough errors they hired a mentor (see my two posts below this one on the importance of mentoring for this field).  I work with a mentor and it has been a rewarding experience in a number of ways.  If you feel that getting a mentor is a sign of weakness, get over it.  Getting a mentor is the smartest move you can make on your way to a successful internet marketing business.

Are You Ready For Financial Freedom?

The best part of the internet lifestyle is financial freedom.  Without the financial freedom that the internet lifestyle produces, there is no internet lifestyle.  That freedom is out there for you, but you have to have the desire to reach for it.  The good news is that the internet lifestyle is alive and well and pretty much available to anyone who wants it.  Is that you?

If you haven’t yet discovered the internet lifestyle, click here for my free guide.

I invite your comments and questions, and your likes and shares.