Tag Archives: list building

List Building: A Key For Your Internet Marketing Success

This week’s posts are focused on list building, an important part of building a profitable online business.  Today’s Throwback Thursday post returns from March, 2014, and it’s the seventh most popular post on tonyseel.com.

One of the basics of internet marketing is building a subscriber’s list. List building is the key to the most profitable way to earn money on the internet. This list is made up of those who have opted into your one-time offer by providing you with their email address. The fastest way to grow your list is through advertising and the best form of advertising that I have used for fast list building is solo ads. There is a downside to solo ads that I will address further down.

Solo ads are purchased from vendors who have built up lists of thousands of email addresses. What is most desirable is to have your one-time offer sent to a list of those who have responded positively to other email offers. You are looking for solo ad sellers who have lists that convert – that is, get you email addresses and sales. You are in business to make some money, aren’t you?

The Big Issue with Solo Ads

The problem with solo ads is that there are skads of poor solo ad sellers. These guys and gals take your money, but you get very little return on your investment. I’ve created a list of the best solo ad vendors that have worked for me and you can have it for free if you’ll email me at support@tonyseel.com.

How to run a solo ad

To run a solo ad, you will need a swipe. A swipe is the email copy that you give to the solo ad provider to send to his or her list. You’ve probably received a few of these yourself and your swipe, including a compelling headline in the subject line, will determine whether or not someone will read your email and subscribe to your list.

Solo ads are purchased according to clicks. Clicks are measured in a few ways, but the most basic is when someone opens your solo ad email or clicks on your ad. My advice to you is start small, buying 50 or 100 clicks. Realize that not everyone that clicks on your ad will subscribe to your list, so your list building will take repeated ad buys.

As I’ve suggested above, not all solo ad sellers are equal. It is good to find a site (like solochecker.com) or a successful internet marketer’s rolodex, that will give you some information on who you can trust and who you should stay away from. Again, you can receive my rolodex for free by requesting it at support@tonyseel.com.

Where are you going to send those who subscribe to your list? You can create a lot of work for yourself by sending them to your personal email address, but there is a much better way. Sign up with AWeber (the company I work with and recommend) and use your account to compile and communicate with your list. You can find AWeber on my Recommended Resources page.
Once you’ve started compiling a list, you will want to follow-up with those who have signed on with you. Follow-up is an art, and it is good to have help with this. My headlines report and advertising course on video are great resources for this.

To make money, grow your list. Grow it with quality leads and you’ll be the one throwing the Gatsbyesque parties! I hope that this is helpful for you. I invite your questions or comments, and your likes and shares.

10 Things Your Competitors Can Teach You About List Building

Leads are the lifeblood of your business. A SalesForce study revealed that “companies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 percent lower cost.”

Without a regular stream of leads, your business will likely fail.  So, what’s the secret to getting the leads that move your business forward?  Read on.

10 Things Your Competitors Can Teach You About List Building

1. Quality is more important than quantity. Understanding your best targeted audience. and how to best reach them will keep your marketing costs down and get you the most sales for every marketing dollar that you spend.  It’s not productive to have a less targeted audience that isn’t buying from you.  It’s exceedingly better to have an audience that is most receptive to your marketing messages and most importantly, your products and services.

2. Your lead magnet must be attractive enough to your targeted audience that they will enthusiastically sign up for your list.

Ryan Deiss of Digital Marketing recommends these questions about your lead magnet:

  • What offers will I make to new leads?
  • How well do these offers convert?
  • How much is a visit to my Lead Magnet landing page worth?
  • How much is a new lead worth?
  • How much is a new sale worth?

3. You need a signup form above the fold on your homepage that will attract attention, share the benefits of joining your list, and compel readers to provide their email address.

4. Turn your “About Me” page into a lead-generating machine.  Brian Dean of Backlinko  putting an opt-in form in the middle of your About Me page and another one at the end of the page.   I’m going to get right on this!

5.  You need a landing page with a high-converting lead generation form.  What is a landing page?  It is a webpage that leads are directed to after they click on a link.  Your landing page is dedicated to capturing leads, or it can be set up as a click-through page as part of your marketing funnel.  Is your landing page converting traffic into leads for your business.

6.  Do you know the LPF technique?  LPF stands for Landing Page Funnel, and it can be highly effective.  Here’s how it works:

A. First, identify the landing pages on your site that convert the best.

B. Design your site to funnel readers to those pages.  Do this by adding links on different pages and posts on your site to drive traffic to your best-converting landing pages.  Michael Hyatt does this, and you can easily do it yourself.  In fact, wander over to his website and see how he does it.

7. Write a guest post for another blogger in your niche.  It’s good to contact them first, and maybe have an idea of what you’ll write for them.  Pitch them one or more ideas and see what they’d like.  Here are some tips on guest blogging:

A. Let them know that you’ll link to your guest post on their website from your website.

B. Promote your guest post on Facebook, Twitter, and the other social media that you regularly use.

C. Respond to comments on your guest blog post.

D. Insist that there be a link back to your blog.  Often this will come at the beginning or the end of the post.  It will look something like this: Tony Seel is an author and the Founder and CEO of Irresistible Influence Marketing.

8. Research your competitors to see if any of them link to content like what you’ve already written.  Contact them and suggest that they link to your content.

9. Is your method for list building fast or slow?  Both can work, but if you want the method for building a list quickly, you are going to have to spend money.  Fast list building happens by contracting with others through solo ad purchases, banner ad purchases, Facebook ads, Google ads, and the like.  Personally, I’ve had most success through solo ad purchases, but I’ve also had some duds that produced very little.  The fast method will cost you financially, but it can also produce some great targeted leads.

The slow method happens through your website and the websites and email lists of those you can partner with.  Here are some slow method ideas for you:

A. Put an opt-in form above the fold on your website.  Depending on how much traffic your website gets and the quality of your content (which generally drives the traffic), this can be an effective, but slow way, to build your list.

B. Use free social media.  Build a Facebook page for your business, and let people know about new blog posts on it.  Share about your new content through Google+, LinkedIn, Pinterest, and/or other social media sites.  Set up your social media pages to lead to your landing page for obtaining email addresses for your list.

C. Contact other bloggers in your niche and cross-promote with them.  Ask them to promote your stuff in exchange for you promoting their stuff.  Note: this isn’t going to work if you have a list of 1,000 or less subscribers and you’re contacting Neil Patel or Ryan Deiss.

D. Take old posts on the same subject and put them together for a PDF that you can offer as a lead magnet.  You’ll have to promote it, but you can do so with tips B and C above.  Make sure the content is good; otherwise, those who receive it won’t get the good impression of your business that you want them to get.

10. Use content upgrade popups.  You may hate them, but they are effective.  Those PDFs that you create from old content can be offered as lead magnets that are specific to blog posts about their topics.  This works like this: imagine that you write a new blog post on traffic generation.  You have some other blog posts that you’ve written on this subject that you’ve put together as a PDF.  At the end of your new post, a content upgrade popup can appear and offer that content upgrade to your readers.

What would you add that has been a powerful means for list building for you?  I welcome your comments and questions, and your likes and shares.