Tag Archives: facebook marketing

TBT: Can You Make Money With Free Traffic?

Today’s Throwback Thursday post returns from April 2014.  It’s been revised and expanded.

I posted an article below about how to generate free traffic, but the question is, will you make money with free traffic?  My answer is maybe, but I can tell you that it will take longer and take much more of your time to go this route.  Like getting to work in the traffic below.

The truth is almost always “you get what you pay for.”  You can fly first class, business class or coach.  There are differences in both service and amenities.

Sometimes you find a bargain, but for internet marketing, the best chance that you have to make money is going to come from buying traffic.  What do I mean by buying traffic?  Simply that to get the kind of traffic that generates sales, you are going to have to pay for it.  Let’s look at some of your options.

What are your best free marketing options?

The best free sources of internet traffic are also very easy to use.

  1. Your blog.  The business blog that you create is the number one best source for free traffic.  On your blog you can show your expertise and sell your products.  As you create great content and share it on your blog, you will build an audience.
  2. Search Engine Optimization.  Some of your best traffic will be targeted traffic that comes from search results.  Here’s a great infographic on SEO:
  3. Social media.  Do you have a Facebook business page?  Do you have a business Twitter account?  How about Instagram, Pinterest, Snapchat, Google+, LinkedIn, or reddit?  If you need help with this, go here.
  4. Did you know that YouTube is the second largest search engine on the internet?  YouTube is a great place to get traffic by creating videos for your business.  Here are three ways video can help you build your business.

What are your best paid marketing options?

You’ll find posts below about two of the best ways to promote your business and products – Facebook ads and solo ads.  Both have advantages and disadvantages.  One of the advantages of Facebook ads is that you can tightly target your audience, spend as little as $5 a day, and scale your spending upward as you make sales.

With solo ads, you’ll pay a flat fee for a number of clicks (see this post for more on this), and the quality of the list that receives your ad will determine the quality of the leads that you get from your solo ad.  If you’ll email me, I’ll send you my list of the best solo ad vendors that I’ve used (email me at support at tonyseel.com).

Either way, with Facebook ads or solo ads, you’re going to have to spend money to make money.   With a good product or service, good ad writing, and good ad placement, you can make money on the internet.  You can go the free traffic route, but it’s the slow and uncertain way to profits.  Good targeted ads are the fast traffic route to sales and profits.

I welcome and invite your comments and questions and your likes and shares

Throwback Thursday: Top 10 Facebook Stats For 2017

Today’s Throwback Thursday post from January is the most popular post this year. While we’re in the fourth quarter of the year, are there stats here that can help you use Facebook more effectively?

 

 

Facebook remains the 800 pound gorilla in social media and Facebook marketing is a given for many businesses.  It’s also the elephant in the room when it comes to social media advertising. Facebook has big momentum and big MAU (monthly active users).

Top 10 Stats

How powerful is Facebook?  Consider these statistics:

1. Facebook continues to be the most widely used social media platform, with 79% of American internet users. Based on total population, not just internet users, 68% of U.S. adults are on Facebook. This makes Facebook a great place to promote your business, especially if you want to reach Americans.

2. 22% of the world’s total population uses Facebook.  According to Zephoria, worldwide monthly users has increased 16% year to year.  In Europe, there are over 307 million people on Facebook, according to Search Engine Journal.  Total daily usage is over one billion people.

3. 66% of male internet users are on Facebook as well as 76% of female internet users, according to Hootsuite.  The age demographics breakdown this way:

82 percent of 18 to 29-year-olds online use Facebook
79 percent of 30 to 49-year-olds online use Facebook
56 percent of online users ages 65 and up use Facebook
Does any of that fit your target market?  If so, Facebook is the place for you to be.

4.  76% of Facebook users visited the site daily during 2016, with over 1.6 billion daily visitors, compared to 70% of daily usage in 2015.  By the third quarter of 2016, monthly active users had climbed to 1.79 billion according to statista.com.  Growing number of users means a great audience for your social media efforts.

5. Over 50 million businesses use Facebook Business Pages.  Once you’ve created your Facebook business page (and here’s a five easy and free step guide on doing it), you’re ready to promote your business with your business page.  Your Facebook business page can be an important resource for you for gaining email subscribers and sales.

6.  According to DMR, 4 million businesses use to Facebook for advertising.  70% of those advertisers come from outside the U.S. That’s a lot of competition which means that you need great ads to cut through the clutter.

7. Facebook’s total revenue grew 56% in 2016, and advertising revenue grew 59%.  79% of that advertising came for mobile ads.  Are your ads mobile-ready?

8. There were 1.66 billion active mobile users on Facebook in September, 2016, according to Zephoria. Almost 80% of time spent on social media platforms happens on mobile, so your ads better be mobile-ready.

9. 100 million hours of video content are watched on Facebook daily. Video is huge, and your use of video will help you to establish your brand in a powerful way.  Cinemagraphs are a great way to stand out from the crowd (see my recent post on cinemagraphs below).

Cinemagraphs absolutely kill still photos, but I haven’t yet seen data on split-testing between cinemagraphs versus video.

10. There are estimated to be 83 million fake Facebook accounts.  Even so, there are nearly a billion real Facebook accounts, which makes Facebook still the 800 pound gorilla for social media marketing.

If you need help with your marketing on Facebook or elsewhere on social media, check out my 96 Amazing Social Marketing Tricks.

I welcome your comments and questions, and your likes and shares.