Tag Archives: content marketing

Are You A Content Marketer?

Last week I came across a great infographic on content marketing that blew me away.  I had to share with you, my loyal blog readers and email subscribers.  As I thought about it, I concluded that wrapping some good content around the following infographic would be beneficial, so here goes!

The Content Marketer

  1. Are you a strategic thinker?  For strategic thinking, it is important to take a long view and have goals in place to guide you through the process of growing your business.
    Consider how a particular action affects the long-term prospects of your business.  Think about how you can achieve a competitive advantage now that will benefit your business in the short term and long term.  This will take critical thinking, intellectual curiosity, and openness to new ideas.  It will also involve problem-solving, decision making, business acumen, and customer focus.  Part of life and business is ambiguity – everything isn’t always exact and clear.  To break through vagueness and uncertainty will take innovative management that incorporates many perspectives to find the new and different that will drive your business forward by giving you your competitive advantage.
  2. Are you a creative thinker?  Creative thinking is the power to find the new and different that will differentiate your products and services from those of your competitors.
    This is sometimes called “right brain thinking.”  The right side of your brain is where creativity comes from. Your ability to generate new ideas will greatly enhance your business prospects.  Techniques like brainstorming, mind mapping,  role-playing, and lateral thinking are ways to stimulate creative thinking.  Video and design are two great ways to best present your visual content.  How you express your creativity through visual means is an essential way to interest others in our highly visual world.
  3. Are you an influential and energetic promoter? Energetic, excited, interesting, and passionate, are words used to describe a promoter.  The best promotion is relationship driven, and nothing is better for creating relationships online than social media.  Where, when, and who are the essential questions to ask as you plan your social media marketing strategy.  A promoter is influential when he or she has the ear of many followers.  Influential people drive action because people listen to them and trust their judgments.  A blog is a great way to become an influencer.  On your blog, show that you know your stuff and you will influence others.  Do it with passionate energy and you can become an influential and energetic promoter.
  4. Are you innovative?  Innovation comes from creativity and having the ability to take good, calculated risks.  Creative intelligence is the key to innovation – innovative thinkers employ the five discovery skills to find better solutions to problems.   Here’s a visualization of the five discovery skills:
  5. Are you an analytical thinker?  Do you use metrics to determine where your business is headed?  The bottom line is the most important metric, but other metrics will help you to achieve the financial goals that you have set for your business.  Creativity and analytics are the traditional right and left brain types of thinking, and both are important for business success.  Quantitative analysis employs knowledge, facts, and data to drill down to the details that should not be ignored.  Realism is not the enemy of dreams – it can help you achieve your dreams.  Analysis is crucial for your business success.
  6. Are you a collaborator?  Connecting, sharing, and working together can forcefully propel your business forward.
    Obviously, this isn’t as important if you are a solopreneur, but if you are working with others, collaboration is another essential skill.   The Curata infographic above distinguishes between internal and external collaboration.  Internal collaboration is working with your own team.  External collaboration is working with freelancers and others who are important to your business.  As you think about external collaboration, don’t ignore the collaboration that can happen between your business and your email subscribers along with those who connect with your business through social media.
  7. Are you witty and humorous?  Humor can go a long way to cement relationships. American Army General and President Dwight Eisenhower once said, “A sense of humor is part of the art of leadership, of getting along with people, of getting things done.

    Did you know that humor and innovation are natural allies?  It’s true, according to Stanford professor Tina Seelig.  Mike Kerr has built his business on Humor At Work, his website.  Kerr talks about how humor can help you turn customers into “raving fans.”
  8. Do you have street smarts?  In Street Smarts Of Successful People, John Kuhn and Mark Mullins say that there are seven key disciplines that work together in street smart persons.
    According to Kuhn and Mullins, the seven key street smart disciplines are working smart, presentation skills, people skills, financial expertise, aggressive prospecting for new customers and clients, self-management, and everyone on your team is in sales.  For more on this, go to this Forbes article.
  9.  Are you a skillful writer?  The list of skills under this heading, SEO, HTML, “extreme attention to detail,” spelling and grammar, compelling headlines, titles, and subject lines, and storytelling talent may sound overwhelming, but let’s break it down.

SEO and HTML can both be learned online.  I’ve published a number of posts on SEO and you can find much information on both SEO and HTML from a great variety of sources online.  If “extreme attention to detail” is not a character trait that you possess right now, it can be learned by practice.  A tool like Grammarly can help you with spelling and grammar.  Here’s where to start to grow in mastery of compelling headlines, titles, and subject lines.   My post next week will be on storytelling for business.

If you don’t have all the skills right now to be a successful content marketer, that’s okay.  Everything here can be learned.  Start where you are, assess your current skills, and put a growth plan together that incorporates improving your skills.

I welcome your comments and questions and your likes and shares.

The infographic is from: http://www.curata.com/blog/content-marketing-drives-sales/

 

The 4 Essential Types of Content Every Marketing Strategy Needs

4 Essential Content Types - A Content Marketing Strategy Series

This week, we have something special for you.

We are going to publish a five-part content marketing series, with a new article in the series each day.

The series will focus on the four essential types of content every marketing strategy needs.

Let me explain why that matters.

What are the 4 essential content types?

Different types of content play different roles in your marketing strategy. They help your business in different ways. Here at Copyblogger, we’ve been successfully using these four types of content for more than a decade.

In this week’s series, we are going to walk you through these four different types of content and show you how to use them yourself. The content types are:

  1. Attraction
  2. Authority
  3. Affinity
  4. Action

Keep in mind that these content types are not mutually exclusive. Sometimes a piece of content can play more than one role. They can work together and complement one another.

In addition, although they all may have the same look, the same feel, and the same voice, they each serve different purposes. Because of that, they have different attributes, which we’ll talk about in detail in the week ahead.

A summary of the 4 content types

Attraction content helps you reach a new audience and get your message in front of new people.

But eventually you’ll want to convince those people to trust you as an expert, so you’ll need to provide Authority content.

Once you’ve established authority, your message will spread through Affinity content. Affinity content is how you build a community of like-minded people that share your beliefs.

And it’s this community who will be your best customers. But nobody will listen to you — let alone buy from you — unless you create Action content.

Sometimes these are discrete, standalone pieces of content. Sometimes they’re a blend of two of the types. Sometimes three. We’ve got examples that blend all four.

Why it’s important to master these 4 content types

Successfully using all four types of content on your website is what allows you to command larger fees for your services and charge more for your products.

It’s what gets people to link to your content (without you even having to ask).

It’s how you land guest posting opportunities you once thought were out of your reach.

It’s how you get influencers to share your content on social media.

Successfully using all four content types is also how you convince people to like you, trust you, and ultimately buy from you. But that’s not all. These people will not only become customers. They’ll become advocates, fans, and even, in some cases, friends.

Masterfully weaving together these four content types is truly one of the best ways to build an audience that builds your business.

An Introduction to the 4 Essential Types of Content Every Marketing Strategy Needs

4 Essential Content Types - A Content Marketing Strategy Series

This week, we have something special for you.

We are going to publish a five-part content marketing series, with a new article in the series each day.

The series will focus on the four essential types of content every marketing strategy needs.

Let me explain why that matters.

What are the 4 essential content types?

Different types of content play different roles in your marketing strategy. They help your business in different ways. Here at Copyblogger, we’ve been successfully using these four types of content for more than a decade.

In this week’s series, we are going to walk you through these four different types of content and show you how to use them yourself. The content types are:

  1. Attraction
  2. Authority
  3. Affinity
  4. Action

Keep in mind that these content types are not mutually exclusive. Sometimes a piece of content can play more than one role. They can work together and complement one another.

In addition, although they all may have the same look, the same feel, and the same voice, they each serve different purposes. Because of that, they have different attributes, which we’ll talk about in detail in the week ahead.

A summary of the 4 content types

Attraction content helps you reach a new audience and get your message in front of new people.

But eventually you’ll want to convince those people to trust you as an expert, so you’ll need to provide Authority content.

Once you’ve established authority, your message will spread through Affinity content. Affinity content is how you build a community of like-minded people that share your beliefs.

And it’s this community who will be your best customers. But nobody will listen to you — let alone buy from you — unless you create Action content.

Sometimes these are discrete, standalone pieces of content. Sometimes they’re a blend of two of the types. Sometimes three. We’ve got examples that blend all four.

Why it’s important to master these 4 content types

Successfully using all four types of content on your website is what allows you to command larger fees for your services and charge more for your products.

It’s what gets people to link to your content (without you even having to ask).

It’s how you land guest posting opportunities you once thought were out of your reach.

It’s how you get influencers to share your content on social media.

Successfully using all four content types is also how you convince people to like you, trust you, and ultimately buy from you. But that’s not all. These people will not only become customers. They’ll become advocates, fans, and even, in some cases, friends.

Masterfully weaving together these four content types is truly one of the best ways to build an audience that builds your business.