Tag Archives: content marketing

12 Quick Tips For Content Promotion

Today’s Throwback Thursday post returns from November of last year.

Content promotion is the lifeblood of your business if you are blogging for online visibility and showing potential customers and clients your expertise in your niche.  But, how do you promote your content on the web?

First, let’s look at how content used to be promoted.  If you’re still doing this, please stop now – you’re hurting your business.  Here’s the old way for content promotion:

(Image from http://contentmarketinginstitute.com)

Now, let’s talk about what works today.

12 Tips For Content Promotion

  1. Create content that drives traffic.  Easier said than done, right?  Not really.  There are types of blog content that are most likely to drive traffic.  These posts are expert interviews, infographics, resource lists, in-depth guides, long-list posts, and original research.
  2. Use Buzzsumo to find highly popular content from others on what you’ve decided to write about.  Buzzsumo is a great resource that can help you find lots of great ideas.  You’ll see another way to use Buzzsumo below.
  3. Once you have a great idea for great content and you’ve written your great content, the first place to start content promotion is to your email list (you do have an email list, right?).  Campaign Monitor reports that you’re six times more likely to get a  click from an email campaign than a tweet.  Your email list is your best option for blog readership, so always, always, always let your subscribers know about your new content.  Beyond notification, give your list what they want and they’ll come back for more over and over again.  Plus, they’ll give you a sense of what interests others in your niche as you take note of what they are responding to the most.
  4. Share your content through Facebook and Twitter.  There are free and paid ways to do this.  For more on this step, check out my 96 Amazing Social Media Marketing Tricks.
  5. Share your content through Pinterest and Instagram.  The best way I know how to do this is with Tailwind.
  6. Share on Viral Content Bee.  VCB is a site that promises to increase your traffic by 200%, and it’s free.
  7. Share your content to targeted audiences in communities like Reddit, Quora, Yahoo Answers, Stumble Upon, or Inbound, but be careful about sending them anything that can be perceived as self-promotion.  Self-promotion is a no-no and it could get you banned.
  8. Share your content to targeted audiences in communities like Reddit, Quora, Yahoo Answers, Stumble Upon, or Inbound, but be careful about sending them anything that can be perceived as self-promotion.  Self-promotion is a no-no and it could get you banned.
  9. Use Twitter’s advanced search to find people interested in your niche, connect with them, and tweet to them.
  10. Quuu Promote is one of the ways that the big boys and girls promote their content and they offer a free 14-day trial.
  11. Another way that the big boys and girls promote content is with Outbrain.  Outbrain is a pay for click service that starts at $20 a day.  I can say that I come across their services often when I’m looking at news and feature articles online.
  12. Once you’ve chosen your topic and written your content, there’s another way to use Buzzsumo.  Use Buzzsumo to find who are interested in content like what you have created.  Go back where you started with Buzzsumo by plugging in the keyword or words that you used in your initial search.  This time, find content like what you have created and click on “View Sharers” (it’s to the right of the post title).  Now, share your content via Twitter with those that come up on the next page (“See the Sharers Amplifying Content”).

Those are my 12 best tips for promoting your content.  What can you add to this?  I welcome your comments and questions and your likes and shares.

Are You A Content Marketer?

Last week I came across a great infographic on content marketing that blew me away.  I had to share with you, my loyal blog readers and email subscribers.  As I thought about it, I concluded that wrapping some good content around the following infographic would be beneficial, so here goes!

The Content Marketer

  1. Are you a strategic thinker?  For strategic thinking, it is important to take a long view and have goals in place to guide you through the process of growing your business.
    Consider how a particular action affects the long-term prospects of your business.  Think about how you can achieve a competitive advantage now that will benefit your business in the short term and long term.  This will take critical thinking, intellectual curiosity, and openness to new ideas.  It will also involve problem-solving, decision making, business acumen, and customer focus.  Part of life and business is ambiguity – everything isn’t always exact and clear.  To break through vagueness and uncertainty will take innovative management that incorporates many perspectives to find the new and different that will drive your business forward by giving you your competitive advantage.
  2. Are you a creative thinker?  Creative thinking is the power to find the new and different that will differentiate your products and services from those of your competitors.
    This is sometimes called “right brain thinking.”  The right side of your brain is where creativity comes from. Your ability to generate new ideas will greatly enhance your business prospects.  Techniques like brainstorming, mind mapping,  role-playing, and lateral thinking are ways to stimulate creative thinking.  Video and design are two great ways to best present your visual content.  How you express your creativity through visual means is an essential way to interest others in our highly visual world.
  3. Are you an influential and energetic promoter? Energetic, excited, interesting, and passionate, are words used to describe a promoter.  The best promotion is relationship driven, and nothing is better for creating relationships online than social media.  Where, when, and who are the essential questions to ask as you plan your social media marketing strategy.  A promoter is influential when he or she has the ear of many followers.  Influential people drive action because people listen to them and trust their judgments.  A blog is a great way to become an influencer.  On your blog, show that you know your stuff and you will influence others.  Do it with passionate energy and you can become an influential and energetic promoter.
  4. Are you innovative?  Innovation comes from creativity and having the ability to take good, calculated risks.  Creative intelligence is the key to innovation – innovative thinkers employ the five discovery skills to find better solutions to problems.   Here’s a visualization of the five discovery skills:
  5. Are you an analytical thinker?  Do you use metrics to determine where your business is headed?  The bottom line is the most important metric, but other metrics will help you to achieve the financial goals that you have set for your business.  Creativity and analytics are the traditional right and left brain types of thinking, and both are important for business success.  Quantitative analysis employs knowledge, facts, and data to drill down to the details that should not be ignored.  Realism is not the enemy of dreams – it can help you achieve your dreams.  Analysis is crucial for your business success.
  6. Are you a collaborator?  Connecting, sharing, and working together can forcefully propel your business forward.
    Obviously, this isn’t as important if you are a solopreneur, but if you are working with others, collaboration is another essential skill.   The Curata infographic above distinguishes between internal and external collaboration.  Internal collaboration is working with your own team.  External collaboration is working with freelancers and others who are important to your business.  As you think about external collaboration, don’t ignore the collaboration that can happen between your business and your email subscribers along with those who connect with your business through social media.
  7. Are you witty and humorous?  Humor can go a long way to cement relationships. American Army General and President Dwight Eisenhower once said, “A sense of humor is part of the art of leadership, of getting along with people, of getting things done.

    Did you know that humor and innovation are natural allies?  It’s true, according to Stanford professor Tina Seelig.  Mike Kerr has built his business on Humor At Work, his website.  Kerr talks about how humor can help you turn customers into “raving fans.”
  8. Do you have street smarts?  In Street Smarts Of Successful People, John Kuhn and Mark Mullins say that there are seven key disciplines that work together in street smart persons.
    According to Kuhn and Mullins, the seven key street smart disciplines are working smart, presentation skills, people skills, financial expertise, aggressive prospecting for new customers and clients, self-management, and everyone on your team is in sales.  For more on this, go to this Forbes article.
  9.  Are you a skillful writer?  The list of skills under this heading, SEO, HTML, “extreme attention to detail,” spelling and grammar, compelling headlines, titles, and subject lines, and storytelling talent may sound overwhelming, but let’s break it down.

SEO and HTML can both be learned online.  I’ve published a number of posts on SEO and you can find much information on both SEO and HTML from a great variety of sources online.  If “extreme attention to detail” is not a character trait that you possess right now, it can be learned by practice.  A tool like Grammarly can help you with spelling and grammar.  Here’s where to start to grow in mastery of compelling headlines, titles, and subject lines.   My post next week will be on storytelling for business.

If you don’t have all the skills right now to be a successful content marketer, that’s okay.  Everything here can be learned.  Start where you are, assess your current skills, and put a growth plan together that incorporates improving your skills.

I welcome your comments and questions and your likes and shares.

The infographic is from: http://www.curata.com/blog/content-marketing-drives-sales/

 

The 4 Essential Types of Content Every Marketing Strategy Needs

4 Essential Content Types - A Content Marketing Strategy Series

This week, we have something special for you.

We are going to publish a five-part content marketing series, with a new article in the series each day.

The series will focus on the four essential types of content every marketing strategy needs.

Let me explain why that matters.

What are the 4 essential content types?

Different types of content play different roles in your marketing strategy. They help your business in different ways. Here at Copyblogger, we’ve been successfully using these four types of content for more than a decade.

In this week’s series, we are going to walk you through these four different types of content and show you how to use them yourself. The content types are:

  1. Attraction
  2. Authority
  3. Affinity
  4. Action

Keep in mind that these content types are not mutually exclusive. Sometimes a piece of content can play more than one role. They can work together and complement one another.

In addition, although they all may have the same look, the same feel, and the same voice, they each serve different purposes. Because of that, they have different attributes, which we’ll talk about in detail in the week ahead.

A summary of the 4 content types

Attraction content helps you reach a new audience and get your message in front of new people.

But eventually you’ll want to convince those people to trust you as an expert, so you’ll need to provide Authority content.

Once you’ve established authority, your message will spread through Affinity content. Affinity content is how you build a community of like-minded people that share your beliefs.

And it’s this community who will be your best customers. But nobody will listen to you — let alone buy from you — unless you create Action content.

Sometimes these are discrete, standalone pieces of content. Sometimes they’re a blend of two of the types. Sometimes three. We’ve got examples that blend all four.

Why it’s important to master these 4 content types

Successfully using all four types of content on your website is what allows you to command larger fees for your services and charge more for your products.

It’s what gets people to link to your content (without you even having to ask).

It’s how you land guest posting opportunities you once thought were out of your reach.

It’s how you get influencers to share your content on social media.

Successfully using all four content types is also how you convince people to like you, trust you, and ultimately buy from you. But that’s not all. These people will not only become customers. They’ll become advocates, fans, and even, in some cases, friends.

Masterfully weaving together these four content types is truly one of the best ways to build an audience that builds your business.

An Introduction to the 4 Essential Types of Content Every Marketing Strategy Needs

4 Essential Content Types - A Content Marketing Strategy Series

This week, we have something special for you.

We are going to publish a five-part content marketing series, with a new article in the series each day.

The series will focus on the four essential types of content every marketing strategy needs.

Let me explain why that matters.

What are the 4 essential content types?

Different types of content play different roles in your marketing strategy. They help your business in different ways. Here at Copyblogger, we’ve been successfully using these four types of content for more than a decade.

In this week’s series, we are going to walk you through these four different types of content and show you how to use them yourself. The content types are:

  1. Attraction
  2. Authority
  3. Affinity
  4. Action

Keep in mind that these content types are not mutually exclusive. Sometimes a piece of content can play more than one role. They can work together and complement one another.

In addition, although they all may have the same look, the same feel, and the same voice, they each serve different purposes. Because of that, they have different attributes, which we’ll talk about in detail in the week ahead.

A summary of the 4 content types

Attraction content helps you reach a new audience and get your message in front of new people.

But eventually you’ll want to convince those people to trust you as an expert, so you’ll need to provide Authority content.

Once you’ve established authority, your message will spread through Affinity content. Affinity content is how you build a community of like-minded people that share your beliefs.

And it’s this community who will be your best customers. But nobody will listen to you — let alone buy from you — unless you create Action content.

Sometimes these are discrete, standalone pieces of content. Sometimes they’re a blend of two of the types. Sometimes three. We’ve got examples that blend all four.

Why it’s important to master these 4 content types

Successfully using all four types of content on your website is what allows you to command larger fees for your services and charge more for your products.

It’s what gets people to link to your content (without you even having to ask).

It’s how you land guest posting opportunities you once thought were out of your reach.

It’s how you get influencers to share your content on social media.

Successfully using all four content types is also how you convince people to like you, trust you, and ultimately buy from you. But that’s not all. These people will not only become customers. They’ll become advocates, fans, and even, in some cases, friends.

Masterfully weaving together these four content types is truly one of the best ways to build an audience that builds your business.