Creativity is the essential ingredient in many successful businesses, and particularly in businesses that major in product creation and marketing like many internet businesses. If your internet business includes information marketing, affiliate marketing, content marketing, or other marketing-related elements, creativity is an imperative for you.
If your internet business includes information marketing, affiliate marketing, content marketing, or other marketing-related elements, creativity is an imperative for you.
But how do you get those creative juices flowing? Here are five surprising findings about boosting creativity and avoiding the practices that kill creativity.
- Studies have found that creativity often happens when we’re tired. In those times when we think we’re most unproductive, new ideas can flourish.When we’re hyper-focused, we tend not to be as creative as when we are worn down and distracted.
The reason for this is that hyper focus is great for solving analytical problems, but creativity works from a different base. Insight often comes from a different place than analytic thinking. Being less focused enables us to consider more alternatives than a strict, linear approach to problem-solving.Studies have also shown that creativity flourishes when there is an ambient level of noise. This is better than total silence or loud noise.Loud noise overloads our systems; total silence sharpens our concentration, which is great for analytical thinking, but less so for creativity.
- Dim lighting is best for creativity, according to six different studies. Two other studies suggest that the reason for this is a sense of freedom that is elicited in a darker environment.
- A warm room promotes creativity, according to a Cornell University study. 77 degrees/25 degrees celsius is considered perfect. A too-cool environment is distracting in a bad way; we end up putting too much effort into becoming more comfortable.There’s an inverse to this, which is that being hot also lowers creativity, for the same reason that cold doesn’t work either – we end up putting to much effort into becoming more comfortable.
- Some of the biggest creativity killers are stress, fear, pain, time constraints, personal problems, mundane tasks, procrastination, busyness, or perfectionism.
So, let’s put together the perfect physical environment for creativity: a dimly lit 77 degrees temperature room, with a low level of ambient sound.
Now, let’s put together the best personal mindset for creativity: tired, but relaxed; free from stress, fear, busyness, and mundane tasks. Freedom from procrastination and perfectionism, as well as time constraints and personal problems.
Can you create the perfect physical environment and mindset to be at your creative best? Probably not totally, but the closer you can get to the ideal, the closer you will be to unleashing your creative self.
I welcome your comments and questions, and your likes and shares.