Today’s Throwback Thursday post returns from April, 2014. It has been revised and expanded.
If you are new to internet marketing, you may have never heard of an autoresponder, but it is the most crucial part of an online business. So, what is it?
An autoresponder automates your sending of emails by allowing you to send one-to-one emails to everyone on your email list. As you will see on the Recommended Resources page, I recommend (and use) AWeber. I will explain how an autoresponder works, but first, why do you need one?
There are a number of parts to an internet business and all require your time. An autoresponder greatly simplifies your business and life.
For many if not most sales that happen on the internet apart from huge sites like Ebay or Amazon, there is a process of back and forth between the seller and potential customers or clients. When you first make contact with a potential customer or client, they generally don’t know who you are. Sales are a process and in that process you are introducing yourself to those who will decide whether or not they want to do business with you. Email is one of the most effective ways to make a solid connection with business prospects.
AWeber, or another autoresponder service, gives you the tools to build your email list and communicate with your list. When you advertise, whether it’s through social media or some other way and people respond to your ad, where do they go?
You might send them to the blog post on your website, but then what? On your blog, you can (and really should) put information about what you are marketing, but what if they don’t initially respond to what you are offering? This is typical, and an autoresponder is your best tool to lengthen the sales process.
First, when people respond to your offer to join your email list, your autoresponder automatically captures their email address. Through your autoresponder, you can set up a series of emails to orient your new subscriber to you and your business. At first, it is likely that those who have responded to your offer have some doubts as to who you are and whether you can be trusted. The autoresponder helps you establish trust with those who become your new subscribers.
Through your autoresponder, you capture email addresses and you build your list, and the series of follow-up emails that you create helps new subscribers to know, like, and trust you. These emails can go out daily, every other day, or some other frequency. The point is that your list will have regular contact with you, and through these emails you are establishing what will hopefully be a strong business relationship.
This is all automated within the autoresponder. The autoresponder captures your leads, puts them in a list, and sends them follow-up emails that you have created. Because you are using an autoresponder in your online business, you are cutting down the time that you need to devote to a very important part of your business.
With your autoresponder, you are building a list, contacting your list on a one-to-one basis on a regular timetable, and in time your list will reward you with sales. Do you have an autoresponder for your business? If so, have you set up a series of follow-up emails for new subscribers? If so, you are on your way to growing your business through one of the best tools available to you on the internet.
I invite your comments and questions, and your likes and shares.