Author and speaker Simon Sinek has become a sensation through his popular TED talk presentations. Evan Charmichael has put together video clips of Simon Simek and through the clips he has distilled down Simek’s 10 Rules for Success.
These are my notes on the presentation. If you prefer watching to reading, click here (it’s almost 53 minutes long).
Sinek’s 10 Rules For Success
- Break the rules. There are two ways to see the world. One way is to see what you want. The second way is to see the obstacle(s) to what you want. You don’t have to do it the way everyone else is doing it. You can do it your own way to get what you want, but you can’t get in the way of someone else getting what they want.
- Train your mind. You can interpret your experience any way that you want to. Sinek uses the example of Olympic athletes who when asked if they are nervous, invariably respond that they are excited, not nervous. As Sinek explains, the two emotions have some of the same characteristics – faster heart rate, sense of tension and stress, becoming sweaty, with an expectation of what’s coming. We can interpret that as nervousness or excitement. We can train our minds to think positive by reinterpreting negative emotions.
- Be patient. Work hard and patiently pursue what you want. Enjoy the journey – don’t quit.
- Take accountability. Sometimes, you’re the problem. Take stock and accept responsibility for your actions.
- Outdo yourself. Finite players seek to beat their competition. Infinite players seek to beat themselves. They question how they can outdo what they’ve already done. Make yourself and every thing you produce better today than yesterday. You are your competition. Your joy will come from your advancement.
- Stack the deck. Put yourself in places where you are appreciated. Choose environments that take advantage of your strengths.
- Be the last to speak. Learn to listen and hold your opinions to yourself until everyone else has had a chance to speak. Don’t nod yes and no to what others say. Ask questions to understand what others are saying. When everyone else has spoken, and you’ve understood what the others were saying, then you can speak.
- Be authentic. Say and do what you actually believe. Otherwise, you won’t establish trust with others. The goal is to attract others who believe what you believe. Just be yourself. Otherwise, you’re living a lie and people won’t trust you. Work for people and clients who believe what you believe. The companies who are crystal clear on what they believe are successful. We surround ourselves with products and brands that believe what we believe.
- Find your passion. Where does passion come from? Passion is a result; passion is an energy. Passion is the feeling that what we do we’d do for free. What are you excited to do? What do you love to do? What are the things that you’d do for free? Who are the people that you love?
- Start with why. The world’s simplest idea is the golden circle – Why/How/What – this explains why some organizations can inspire and others can’t. They know why they do what they do – their purpose, cause, or belief. We think from the outside in – from fuzzy ideas to clear ideas. Great organizations think inside out – the why, how, and what of what they are doing.
Sinek’s Golden Circle
Here is how Apple communicates: Everything we do, we believe in changing the status quo. We believe in thinking differently. The way that we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly. We just happen to make great computers. Wanna buy a computer?
People don’t buy what you do, they buy why you’re doing it. Gateway and Dell make great products, but they are perceived as computer companies, so why would you or anyone buy and a flat screen t.v. from them (Gateway) or an MP3 player (Dell)?
The goal is to do business with people who believe what you believe. This is based in biology. Our neo-cortex is the place in our brain where we process analytic thought. Our limbic system is the feeling center of our brain and it controls our decision making. Features, benefits, facts, and figures don’t sell. Decisions are made by feeling and then we rationalize our decisions.
The goal is to sell to people who believe what you believe. People do what they believe. Martin Luther King, Jr. spoke to 250,000 people on the mall in Washington, D.C. He told them what he believes and those who believed what he believed showed up. He gave them the “I have a dream” speech, not the “I have a plan speech.” Start with why.
The Law of Diffusion of Innovation
The law of the diffusion of innovation has to do with how people receive innovation – 15-18% is the tipping point. You must cross the chasm to become profitable with any new venture.
Simon Sinek is a brilliant guy who practices what he preaches. He believes that success comes from working with the right people doing the right things. It works for him and it can work for you.
Again, If you’d like to watch Sinek yourself, click here (it’s almost 53 minutes long).
I welcome your comments and questions, and your likes and shares.