Today’s Throwback Thursday post returns from October 2014. This is the most popular post on SEO on this website.
Have you ever gotten lost trying to find a business? It happens every day on the internet. SEO is one way to ensure that your business never gets lost on the internet. Search Engine Optimization helps search sites like Google and Yahoo find your site and lead others to it.
How’s your website performing? When you check your site stats (and you do check them, don’t you?), are you pleased with what you see? If not, maybe it’s time to consider search engine optimization. SEO helps you get higher rankings and higher rankings help others find you on the internet – we’ll break this down shortly.
First, as the image above suggests, SEO can be complicated. There are so many parts to the SEO picture that it can be overwhelming for beginners and even seasoned internet marketers. Is there an easy way to do SEO? Yes and no.
Did you know that the Google PageRank algorithm considers over 500 million variables? While each search engine has its own proprietary page ranking algorithms, there are some elements that are common to each one.
Doing SEO analysis can include calculating keyword density, permalink structure, template optimization, readability, title optimization, image optimization, conversion optimization, comment optimization, copyscape integration, and many other elements. Yes, SEO enhancement can be complicated and incredibly time-consuming.
Fortunately, for WordPress sites there is good news: according to yoast.com, WP is “one of the best, if not the best content management systems for SEO” on the web. Mashable is one of the highest rated websites in the United States and worldwide, and they use yoast.com’s WordPress SEO plugin. It’s free and it’s worth the short amount of time that it will take you to install it for your site.
Why should you pay attention to Seach Engine Optimization?
First, because SEO still pays off; it’s a cost-effective way to improve your business’ return on investment. SEO is a very important part of advertising and marketing on the web.
Second, SEO is the most effective way to increase your footprint on the internet. It can also increase your business and personal branding. With good branding, you can increase your traffic, sales, and profits.
Third, to not pay attention to SEO is to give your competitors a competitive advantage, and that’s just plain bad business. Do you really want your potential customers and clients finding them rather than you? If your competitor’s website ranks higher than yours, whose site are your potential customers and clients most likely to view?
So, how important is SEO to you? I hope that you can see that SEO is extremely important for the success of your internet business.