Email marketing is not always about who has the biggest list. You can have thousands of subscribers, but if they’re not interested in what you have to sell, you have no business, only an expensive hobby. Millionaire internet marketer Alex Jeffries talks about another marketer who had a list of 500 subscribers and made big money from that list. Why? Because it was well-targeted for what he had to sell.
A small, responsive list beats a large unresponsive list every time. What’s the point of having a list of 2,000 or more subscribers if less than 2% open your emails? Do you expect to make serious money from less than 40 people? It’s probably not going to happen.
How do you build a quality list of responsive subscribers? If you understand the three stages of email response, you will have a better idea of how to generate maximum response from your email list, whatever the size of it.
So, let’s talk about the three stages of email response. The initial response happens when your subscribers see your email in their inbox. Does your subject line interest them enough to open up to your content?
Next, does the body copy inside compel them to click on your link (you are providing links, aren’t you?). Finally, does your landing page or blog post lead your subscribers to take further action?
Let’s focus on what your subscriber sees when they receive your email. First, they see your name or the name of your business. What does this mean to them? Have you established yourself as someone they know, like, and trust? Do they expect to receive valuable content from you? If both answers are yes, chances are good that they will open your email provided that you have given them a good reason to do so in the subject line.
If your subject line is lame, unbelievable, too salesy, or boring, even if they know, like, and trust you, you haven’t given them any good reason to open your email. Get your subject line right and you’ve won the first battle for the time and interest of your subscribers.
Next, is your copy interesting? With Gmail, Yahoo Mail, IPhone email client, and other email providers, a short portion of your copy will appear alongside or below your subject line. Does this snippet of copy pull your subscribers into wanting to read the entire message?
Finally, where are you leading them? This falls outside the topic of email response, but it is important to understand. As you can see, I do very little selling on my blog. I’ve created these posts to help you gain the knowledge you need to run a profitable internet business. I want this to be a place that people can come to and find valuable information without the pressure of a sales pitch.
Occasionally I provide a link to a sales page, but most often I provide quality, free content. I don’t like to hammer people with sales pitches on my blog. Sales pitches are best on sales pages and other places. When your email link sends someone to a sales page, does the sales page convert readers into buyers? That’s the key.
There you have it, the three stages of email response, and if they are working together well you will see your list responding positively to what you send them. By the way, my list has become more responsive as I’ve focused more strongly on understanding the needs of my subscribers and posting valuable information here to meet those needs. I believe that the same will be true for you with your list.