When Apple added Siri to iPhones in 2011, voice technology took off. Now smart speakers sales are in the stratosphere (26 million units sold in 2018 alone), with over 17% of Americans owning one. Adoption of smart speakers is growing, despite privacy concerns.
Google Assistant, Microsoft’s Cortana, and Amazon’s Alexa all add to the growth of this trend. Comscore projects that by 2020, half of all searches will be done by voice. So, what are you going to do for your business?
4 Ways to Optimize Voice Searches for Your Business
- Let’s start with schema markup, which may sound highly technical, but can be done for you, if you have a WordPress site, with a plug-in. Schema tags inform search engines about your website content for indexing and make it more likely that your content will be offered in a voice search. A plug-in, like Schema, will do the work for you.
- Next, let’s look at long-tail keywords. These have less competition than short keywords, and will help you be found more often because of that.
- Third, featured snippets are another way to raise your profile for voice searches. According to Britney Muller of Moz.com, 23% of all search result pages include a featured snippet. Next week’s post will be about the five types of featured snippets, so stay tuned.
- Most voice searches happen on mobile devices, so make sure that your website is mobile friendly. WordPress sites are generally mobile friendly, but here’s where you can go to assess your website: https://search.google.com/test/mobile-friendly?utm_source=mft&utm_medium=redirect&utm_campaign=mft-redirect
Voice searches are the wave of the future. Adapt or perish!
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