One insight from two words can increase your business, if you know how to profit from it. There are two four-letter words that can increase your internet business from your website and they are very simple, yet profound. The two words are skim and scan, and if you will take these two habits into consideration you can increase your business exponentially.
According to Jakob Nielson of the Nielson Norman Group, 80% of web readers spend 80% of their time looking at what is presented on what newspaper people call “above the fold.” Since readers will spend only 20% of their time on what they have to scroll down to see, it is very important that you place your most important content near the top of your page.
How do we know that people skim and scan when reading webpages? The method that discovered this was eye-tracking studies. What these studies have concluded is that people tend to scan a page in an “F” pattern, beginning in the upper left-hand corner.
So, as you think about your content, think about how you will present it so that skim and scanners will understand what you’re trying to tell them. Incorporate practices that reach skim and scanners and you can take your business to a new level.
As always, I welcome your comments below.