One Insight That Will Increase Your Business

skim and scan

One insight from two words can increase your business, if you know how to profit from it. There are two four-letter words that can increase your internet business from your website and they are very simple, yet profound. The two words are skim and scan, and if you will take these two habits into consideration you can increase your business exponentially.

According to Jakob Nielson of the Nielson Norman Group, 80% of web readers spend 80% of their time looking at what is presented on what newspaper people call “above the fold.” Since readers will spend only 20% of their time on what they have to scroll down to see, it is very important that you place your most important content near the top of your page.

How do we know that people skim and scan when reading webpages?  The method that discovered this was eye-tracking studies.  What these studies have concluded is that people tend to scan a page in an “F” pattern, beginning in the upper left-hand corner.

So, as you think about your content, think about how you will present it so that skim and scanners will understand what you’re trying to tell them.  Incorporate practices that reach skim and scanners and you can take your business to a new level.

As always, I welcome your comments below.

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6 thoughts on “One Insight That Will Increase Your Business

  • October 19, 2016 at 11:23 am
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    Im obliged for the blog.Thanks Again. Fantastic.

    Reply
  • March 7, 2017 at 2:21 pm
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    whoah this weblog is wonderful i really like studying your posts. Keep up the great paintings! You already know, lots of individuals are searching around for this information, you can help them greatly. Johng

    Thanks, John, I appreciate your comment. Tony

    Reply
  • March 7, 2017 at 2:21 pm
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    You made some really good points there. I checked on the internet for additional information about the issue and found most people will go along with your views on this site.

    Reply
  • March 16, 2017 at 5:57 pm
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    Thanks for taking the time to share these slides. It will be of great help for me to explore various angles for social media consulting as well.

    Leonardo, thanks for the comment. Tony

    Reply
  • March 24, 2019 at 2:31 pm
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    Very nice post. I absolutely appreciate this site.
    Keep it up!

    Christa, thanks for the encouragement! Tony

    Reply
  • April 25, 2019 at 6:13 am
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    That is a great tip especially to those new to the blogosphere.

    Brief but very precise info… Thank you for sharing this one.
    A must read article!

    Thanks, Mei! Tony

    Reply

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