If you’re a regular reader of this blog, I hope that I have established for you that email marketing is the most lucrative internet business. The return on investment is very high, and the entry costs are very low, which makes it a great opportunity to scale a business from small expenses to big profits for people with many different skill sets. So, how do you begin?
Here are my steps, in concise, outline form:
1. Choose a profitable niche (my next post will cover this).
2. Set up a website, get your domain, and set up your autoresponder. This may sound like a lot of work, but take it one step at a time, and take it at your speed. You don’t have to complete this step all at once!
3. Create an attractive landing page on your website that will get visitors to become subscribers so you can communicate with them on a regular basis.
4. Drive traffic to the landing page.
5. Write a series of emails that really connect with your subscribers.
6. Find out what your subscribers NEED. Do NOT try to sell something to your subscribers just because YOU think they need it. Find out what THEY need. Then create it and tell your email subscribers about it, or find and promote products as an affiliate marketer.
7. Then sell them what they need. By the way, by the time you get to this step, you’ll need a way for people to pay you. I use and recommend Paypal.
When you are first starting out, you can use affiliate products because you don’t have any products of your own. But you need to create your own products as fast as possible. Here’s why:
Your products will convert to your list better than affiliate products because your subscribers are on YOUR list and they want to learn more from YOU – not from someone you are selling for. Plus, if you have your own products, you can have you own affiliates selling your products. You see, the real money in affiliate products in owning them, and having your own affiliates selling them for you! It’s much better being the general than being the private. When you’ve got your own products, you’re the general!
Note: once you have your own products, if there are a couple of other people’s products you really like and can really help your customers and clients…then by all means sell them. I do this for the same reasons that other product creators do it – first, most people are specialists in a particular area, so unless you head a staff of creators, there are likely going to be holes in your product line. Second, no one person or company can be constantly developing new products fast enough to meet the ever-changing demands of the market. However, don’t miss this point: don’t build your business just on affiliate products.
That’s my model for information marketing success. Read it again. Anything you do that doesn’t fall into that model…is probably a waste of time. Believe me, I know from experience. 🙁