Because it got you to read what I wrote down here.
And it keeps you reading.
Think about that for a minute. A typical headline takes only five to 10 seconds to read… if even that. But it will absolutely make or break your success as an online marketer!
Based on your headline, the viewer will decide whether to read your sales copy or click away from your website. And if your headline isn’t engaging and compelling, you’re going to lose that visitor as a customer forever!
But most marketers don’t spend a whole lot of time creating an irresistible headline. They simply just slap together a sentence or two in 36 point type and then move on to the body of the sales letter.
This is one of the worst mistakes you can make as an online marketer!
What that means for you is simple – the 10 – 20 words that make up your headline had better be pretty darn compelling!
So doesn’t it make sense that you would put the effort into creating headlines that grab your visitors by the throat and make it impossible for them not to read the rest of your sales letters?
Of course it does!
But if you’re like most marketers, creating the perfect headlines is about as much fun as a root canal! Here’s why…