Attention Span Statistics

Statistic Verification
Source: National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press
Research Date: 1.1.2014
Attention span is the amount of concentrated time on a task without becoming distracted. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one’s goals. It’s no surprise attention spans have been decreasing over the past decade with the increase in external stimulation.
Attention Span StatisticsData
The average attention span in 20138 seconds
The average attention span in 200012 seconds
The average attention span of a gold fish9 seconds
Percent of teens who forget major details of close friends and relatives25 %
Percent of people who forget their own birthdays from time to time7 %
Average number of times per hour an office worker checks their email inbox30
Average length watched of a single internet video2.7 minutes
Internet Browsing Statistics (Taken from 59,573 page views)
Percent of page views that last less than 4 seconds17 %
Percent of page views that lasted more than 10 minutes4 %
Percent of words read on web pages with 111 words or less49 %
Percent of words read on an average (593 words) web page28 %
Users spend only 4.4 seconds more for each additional 100 words
Source: Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: “Not Quite the Average: An Empirical Study of Web Use,” in the ACM Transactions on the Web, vol. 2, no. 1 (February 2008), article #5.