According to a study done by Missouri School of Science and Technology, a first impression of your website is made in two-tenths of a second. A second finding of that study is that after another 2.6 seconds, that first impression is reinforced as the eyes of a visitor are focused on an area of your page that influences that first impression.
What happens when your page loads slowly? According to Social Media Examiner, “53% of all mobile visits are abandoned if a page doesn’t load within 3 seconds,” and “Half of all of your visitors expect pages to load in less than 2 seconds.” Users today are primed for fast experiences and immediate results.
According to Google Chrome Developers, “75% of users rate speed as the most important part of the user experience (UX). Plus, mobile loading speed is a major factor in Google search results.
2 Easy Steps to Improve Your Page Speed
So, how can you speed up your website in just two easy steps?
- Use this Google site to test how fast your website loads on mobile devices: https://search.google.com/test/mobile-friendly
- Use Google’s recommended fixes to speed up your website loading. Google will give you optimization suggestions and how to fix what is slowing down your page loading.
I tested this website and got the “Page is mobile friendly” assessment. There were some page loading issues that I can address, but the most important part of the test was the assessment that my site is mobile friendly. How about yours?
I invite your comments and questions and your likes and shares.