With over 2 million blog posts published every day, you’ve got to have a way to stand out and rise above your competition. You can have great content, great SEO, and still not the get the readership that your content deserves. How can you tilt the table so that you grab the audience while your competition scratches their head wondering what happened?
With visual content marketing. Face it – we live in a highly visual world. We’re also battling short attention spans. Your audience prefers visuals, and using good ones will get your message in front of more people.
Without attractive, compelling images that catch the eye and entice engagement, you will not get the size of audience that slays your competition.
According to Search Engine Journal,
- “Web content containing visuals like images or videos perform better — on average, receiving up to 94 percent more views. “
- “Email marketing campaigns that include images have a higher click-through rate than campaigns without.”
- “Infographics can increase website traffic by 12 percent.”
- “Tweets with images or videos get, on average, a 35 percent or 28 percent increase in retweets, respectively. “
So, given the power of images to increase engagement, how can you use images most effectively?
How to Use Visual Content Marketing Effectively
- Size matters. Know the right sizes of images for the platforms you use. For Facebook, for best results, profile pictures and business page profile pictures should be 180 x 180 pixels (or 160 x 160 on a desktop). Cover photos should be 820 x 213 pixels (displays at 640 x 360 on most smartphones). For shared images, the recommended size is approximately 1200 x 630 pixels. For shared links with an image, the right share size is 1200 x 627. Twitter, Pinterest, LinkedIn, Instagram, and other social media have different best sizes.
- Use GIFs. Motion grabs even more eyeballs.
3. Use video. Here’s one of mine.
4. Use memes.
The key to visual content marketing is the key to all forms of marketing – connecting with your audience. If funny works, great. If funny doesn’t build your business, try something else. What’s most important is that your visual content serves the purpose of your marketing.
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