Today’s Throwback Thursday post on starting an internet business returns from September 2014.
Email list, well, started anyway…
Have you wanted to start an internet business but thought that there’s too much to it? It might not be as difficult as you think it is.
Creating a website can be hard work for some people, but it doesn’t have to be. I recommend building a WordPress site (like this one). It isn’t difficult and there’s plenty of free help available if you need it. In some cases, your hosting company will give you the help you need.
If you have your website in place, the question is whether you are using it to its fullest potential. There are so many different kinds of pages that you can put on your website and different ways to set up your site.
If your website is set up primarily as a blog, are you putting valuable content on it regularly? Internet marketers have different ideas about what regular means. Some post weekly, some post less than that, and some post two or more times per week. Check your stats and gauge your effectiveness. If you’re not getting the amount of traffic that you need to be profitable, consider changing the frequency of your blog posts.
Setting up a blog and putting valuable content on it regularly can be a stumbling block that stands between you and success. If it is difficult for you to come up with good ideas for content, contact me. I’ve got some ideas on this. If your blog’s up, your content is good, but this isn’t helping you to make sales, again, your issue may be not enough traffic.
If your website is more of a sales platform, how effective has it been for you? Are you seeing sales come from your sales pages? Are you driving enough traffic to your website to create sufficient sales to be profitable? What percentage of your traffic is buying? There are a number of reasons why you aren’t getting more sales and it can be difficult to figure out. Have you tried split-testing your sales pages?
Your Email List
Building an email list of subscribers can be expensive, but there are free as well as inexpensive ways to do this. The free and inexpensive ways will take more time – that’s the trade off – your time or your money.
Growing your email list will take months or longer unless you want to make a massive initial financial investment. I know of an internet marketer who went all in to build a list quickly and got her business to profitability quickly, but most people either don’t have the money or are fearful of investing a lot of money in a new business.
Whether it’s through solo ads, banner ads, Facebook, Google, or other social media, it can take time to build a significant list of responsive subscribers. The more money that you wisely put toward this effort, the faster you will build a big, responsive list.
So, where to start? Logically, the website is where to start. Once you have a website up, you can either create it as a blog (which is easiest) or set it up as a sales platform. If you skip the blog, chances are anyone who goes to your site is not going to see you as anything more than a pushy salesperson. That can limit your ability to create sales and is generally not a good idea. So, create your blog and fill it with valuable content!
Your email list means that you have another content issue – your list needs to hear from you on a regular basis or it becomes unresponsive (unresponsive = no or few sales). This is where affiliate marketing comes in since none of us can create a storehouse of products to present to our subscribers on a regular basis.
Think about this – if you contact your email list a few times a week, you need two products a week to recommend to them. They have to be good products; if they’re not your subscribers will get the impression that you are the internet equivalent of a snake oil salesman.
Fortunately, there are many good products available to affiliate marketers. There are also some real scams, so do your research and be choosy.
Once you’ve got the three essentials in place (website, blog, and email list), it’s time to use other tools. You’ll need sales pages, lead capture pages, content delivery pages, possibly webinar pages, and/or membership pages. If this all sounds complicated, it doesn’t have to be. Remember, we are talking about tools, and these tools are in the marketplace to help you with every aspect of your online business.
I send my email list information on the best tools available on a regular basis. If you aren’t on my email list, sign up now! If you are, you should know that I research the products that I recommend and I don’t recommend scams or junk.
So, if you’ve started and haven’t yet seen a profit, or you haven’t started, what’s holding you back? I welcome your comments and questions, and your likes and shares.