How to Create a Podcast on a Tight Budget – Part Two

In “How to Create a Podcast on a Tight Budget” I offered some basics from choosing the overall theme of your podcast, format, recording, editing, other preparation, to publishing. In this post, we’ll go a bit further on details. It’s never been easier to start a podcast and Google is currently working to DOUBLE the number of podcasts showing up in search results.

Why Start a Podcast?

  1. Why do you want to start a podcast? How will it serve your business?
  2. Who is your target listener? Just as your ideal customer or client is something essential to know for your business, it’s essential that you have an idea of who you will be talking to in your podcast.
  3. Write down 20-25 episode ideas – this keeps you off the hamster wheel. Plan a quarter ahead. On the other hand, there are some (many?) podcasters who go episode to episode, and that can work.

Podcasting Basics

  1. For each podcast, you’ll need to choose an episode topic that fits within the overall theme of your podcast.
  2. One you have your topic, filling in a template can be a helpful way for organizing your thoughts. Here are three free options:
    A. Michael Hyatt created a template for blog posts that can be easily adapted to podcasting. It’s inside Evernote.
    B. Inside the Gingko app is a SCORRE template that is excellent.
    C. Here’s a template from voices.com for a more elaborate program:

Podcast Script (Template)

1. Opening: A quick musical jingle
2. Introduction: A monologue style introduction introducing your hosts and what you will talk about on your show
3. Segue: Could be musical or a sound effect
4. Topic 1: Talk for about 3 minutes
5. Vocal Segue: “We are going to move on and talk about…”
6. Topic 2: Talk for about 3 minutes
7. Consider adding a sponsored message or podcast advertisement
8. Musical segue
9. Topic 3: Talk for about 3 minutes
10. Closing remarks, thank the audience, guests, what will be on the next show
11. Closing musical jingle

I have Michael Hyatt’s template in Evernote that I use for my episodes, but a simplified version is probably the way to start.

1. Record your show. You can do this with your smartphone using the iPhone’s Voice Memos or Android’s Voice Recorder. Or you can use a digital audio recorder, Audacity, GarageBand (for Mac), or Adobe Audition. I use a Samson Go Mic and Camtasia Studio.

2. Edit your audio and process it to export as an MP3 file.

3. Add ID3 tags. This is easily done in Audacity and Libsyn. Libsyn is what I use to publish my podcast.

3. Publish3 your show. Upload your finalized podcast MP3 file to your podcast host. As I said, for me, that’s Libsyn, which makes this very easy. I upload the MP3 file, add the details (title, sub-title, and description), add the cover artwork, and publish.

4. Choose the destinations for distribution and you’re all set. Let me know about your podcast in the comments section!

Here’s a tip from Pat Flynn, a veteran podcaster: promote your podcast launch and start with three episodes (I didn’t do this – add frowny face). People tend to listen to podcasts like they watch Netflix – they listen to multiple episodes, one after another).

Flynn says that we’re still in the early days of podcasting, way away from saturation levels. Now is the time to jump in.

Add your comments and questions, and likes and shares.

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