I was reading a blog post by Blaine Wilkerson of Online Business Made Simple, and he got me to thinking…
Is my strategy Franken-strategy? Is your strategy a Franken-strategy?
A little Frank Kern here, a little Neil Patel over there, mix in some Ryan Deiss and Mike Dillard, add some Amy Porterfield, and some Derek Halpern, with just a dash of Marie Forleo. What do you have? A Franken-Strategy (and I don’t mean the Senator from Minnesota). You’ve created a mishmash of unrelated parts and a disjointed mess.
Is it any wonder that so many internet marketers make so little money?
A complicated incoherent strategy is not the way to make money on the internet or anywhere else. A simple, coherent proven strategy does work. Frank Kern works for Frank Kern. Neil Patel works for Neil Patel. What will work for you?
First, what won’t work – chasing the latest shiny object. That is a recipe for Franken-strategy. Cloning a bunch of parts from other businesses is a recipe for failure. Grabbing bits and pieces from different successful internet marketers is not the way to build a successful business.
Working with several mentors will not work either. Each one knows what has worked for them. To apply one strategy and then overlay it with other strategies is another recipe for failure. Find one exceptional mentor and build a business model with strategy and tactics that is consistent throughout.
What does a Franken-strategy look like? Wilkerson gives some excellent examples.
- Building your email list with guest blogging, a few Facebook ads, maybe add some solo ads, throw in a banner ad on a great website, and voila, you’ve created a monstrous Franken-strategy.
- Building your website traffic using a little SEO, some social media, some website hacks, something you learned from Joe Genius, and what do you have? Another Franken-strategy.
- You decide that online coaching is your avenue for success, so you use a little Pinterest, a dash of Instagram, throw in a webinar or two or three, and what have you put together? Another Franken-strategy.
The gazillionaires mix it up, so why can’t we? Wilkerson outlines two problems with that approach and I agree with him:
- An effective strategy is put together a certain way for a reason. You usually can’t omit or change key steps without breaking it. (Otherwise, it wouldn’t be a strategy, just a collection of ideas.)
- You know those experts you follow? Yeah, they’re pros at this strategy mixing stuff. They probably tried it the “pure” way initially, tweaking it based on their results to make it work even better for them.
The reason mix and match works for the gurus is that they have the resources to test everything. They can try something new, see if it works, tweak what they believe has potential and make it work. With gazillions you can do that. Do you have gazillions? Do you have a staff dedicated to test marketing, split testing, and tweaking?
If you’re starting out, build your business the smart way – on one business model with compatible strategy and tactics. If you’ve been at it a while, the same way is true for you also – use one, consistent business model through every part of your enterprise. This is how the gazillionaires became gazillionaires and this is how you will succeed.
As always, I welcome your comments and questions, and your likes and shares.