On average, over half of a website’s traffic comes from organic search, according to BrightEdge. Given that, how important is website indexing? Very important.
Do you know whether your site is already indexed by Google? Here’s an easy way to find out: type in “Site:Sitename.com.” If you get results from your website, you’re indexed! If you want your site to show up in searches, it’s got to be indexed. So, how do you accomplish that? One of two ways.
The easiest, but least effective way, is to wait for search engines to find you. The problem with this approach is that it can take weeks or months for them to find your site.
Meanwhile, you’re missing out on multiple opportunities to build your audience and tribe.
The best way is to help the search engine web crawlers to find your content. The more often that you add and update content on your site, the more that you’ll train web crawlers to visit your site for changes. But, how can you get the fastest results from search engine web crawlers?
2 Easy Ways to Speed Up Indexing
- XML Sitemaps. These are an important tool in your SEO toolbox. They help Google find your pages. If yours is a WordPress site, you can find a good plugin that will do this work for you. The one that I use is Google XML Sitemaps. Once you have the sitemap plugin installed, go to Settings for that plugin, get the url for your sitemap and submit that to Google through their Google Search Console.
- Fetch as Google. To do this, go to your Google Seach Console. If you haven’t yet set this up, that’s your first step. After you’re set up, verify your website and run Fetch as Google. This will can request indexing.
Google calls their web crawler “Googlebot,” and Googlebot has what Google calls “a crawl budget.” What this means is that Googlebot responds to two stimuli.
First, quick response times from a website increase the crawl budget devoted to that site. Issues like slow loading and server errors limit the crawl budget for a particular site.
Google is interested in user experience, and anything that impedes good user experience is going to be penalized by Google. Improve response times on your website, and you will improve the amount of crawl budget that Google gives your site.
Also, pay attention to the Crawl Errors report in the Google Search Console. Clean up any problems raised there and you’ll raise your site’s crawl budget.
Second, the popularity of a site influences how much crawl budget is devoted to a site. A popular site is going to get more attention from Googlebot than a less popular site. Use every SEO tactic that you know to raise your site ranking, and as you build your site’s popularity, you’ll be building your reputation for Google and other search engines.
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