One of the mistakes that new affiliate marketers make is promoting the latest, hottest products on the market. The reason this is a mistake is that the competition is fierce. When you promote the latest, greatest products you are often competing with seasoned affiliate marketers who have massive email lists. They are gunning for top prizes or just seeking to benefit from the high epc’s (earnings per click). Going against this level of marketers is business suicide.
Understand what you’re up against when you’re competing with established internet marketing pros. Not only do they have massive lists, they also can offer bonuses that entice buyers and a level of expertise that comes with experience. The Big Guys have all the advantages which puts you at a tremendous disadvantage. There’s a better way for you.
A better approach is to look for evergreen products with solid epc’s. Evergreen products are those that have been around a while. Not only are they time-tested, you can see their epc’s, and you can promote these without the heavy competition. Find products in your niche with good epc’s, promote them, and reap the rewards of helping your email subscribers to benefit from products that will grow their businesses. That’s a win-win and a great way for you to prosper.
Evergreen products also have the benefit of being proven commodities. New products have plenty of hype, but do they really work? Do they live up to their promotion? These are questions that you can’t answer until you’ve either bought the product (which might be expensive) and tried it, or read reviews (which may not be published yet).
Stick to evergreen products and you will build an affiliate marketing business that will stand up in all seasons.