Finding Success Through Facebook Engagement

This Throwback Thursday post returns from July 2014 with updating and expansion on how to grow your Facebook reach.

There’s no way around it.  If you want to make money online you need to learn from those who are making money online.  This is never more true than with using Facebook to generate traffic.  Facebook boasts that over one billion people visit Facebook every month which means that Facebook is still the big magilla in the middle of many social media strategies.

Facebook promotions can be the epitome of cheap but no bargain in the hands of many internet marketers.  It’s easy to spend five dollars a day or less and make no money from Facebook.  Perry Belcher at emailworld says that you have four seconds to capture the attention of a potential lead.  To put this into perspective think about a common business skill today.

In the business world one of the skills that is touted these days is the elevator speech.  The elevator speech or pitch is thirty seconds long.  That’s all the time you have to make your elevator pitch, so you need to be prepared with just the right concise and compelling message.

On Faceback you get just four seconds – that’s it.  If you don’t capture attention in four seconds, it doesn’t matter what you’re selling, and it doesn’t matter how good the rest of your message is, your audience is gone.

To understand how to use Facebook most effectively for your business, it helps to know a few key terms.  The first one is reach.  Reach measures how many unique individuals see your content.

One type of reach is Organic Reach.  This is how many people see a post without you paying to promote it.  One very helpful page for seeing how you’re doing on this is Facebook Insights.  To view this, go to your page and click on insights at the top of the page.  Insights provides a wealth of free information about the metrics for your page including demographics for your audience.

Internet marketing guru Ryan Deiss and many others say that everyone is seeing less impact from Facebook these days.  Did you know that Facebook reports than only 16% of your fans will see your posts on your business page?  Business pages used to be a good strategy for free advertising, but Facebook has worked it so that this is less and less the case.

Paid reach the kind of reach that Facebook is pushing.  To get more people to see your content, Facebook wants you to pay to “Boost Your Post.” In this pay to play scenario, Facebook will get your post in front of more eyeballs for a fee.  The good news is that just like Facebook ads, it doesn’t necessarily cost much to boost your post and you can control your costs just as you do with ads.

Your Insights page will show you how your post performs and a break down of how much is free traffic and how much is the result of boosting your post.  It will also tell you how much traffic is from your fans and how much from non-fans.

So, can you find profits using Facebook?  Yes, if you use Facebook properly.  Otherwise, Facebook promotions can become a money pit. With the right approach, Facebook will become a goldmine for you as it has for many others.

If you’d like more helpful information about finding profits through Facebook and other social media platforms, click here.


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