There’s no way around it. If you want to make money online you need to learn from those who are making money online. This is never more true than with using Facebook to generate traffic.
Facebook promotions can be the epitome of cheap but no bargain in the hands of many of us. It’s easy to spend five dollars a day or less and make no money from Facebook. Perry Belcher at emailworld says that you have four seconds to capture the attention of a potential lead. To put this into perspective think about a common business skill today.
In the business world one of the skills that is touted these days is the elevator speech. The elevator speech or pitch is thirty seconds long. That’s all the time you have to make your elevator pitch, so you need to be prepared with just the right concise and compelling message. On Faceback you get just four seconds – that’s it. If you don’t capture attention in four seconds, it doesn’t matter what you’re selling, your audience is gone.
Internet marketing guru Ryan Deiss says that everyone is seeing less impact from Facebook these days. Did you know that Facebook reports than only 16% of your fans will see your posts on your fan page? Fan pages used to be a good strategy for free advertising, but Facebook has worked so that that is less and less the case.
Now, if you want your fans to see your posts, Facebook wants you to “Promote Post” by paying them to boost your readership for a particular post. The good news is that just like Facebook ads, it doesn’t cost much to promote your post and you can control your costs just as you do with ads.
So, can you find profits using Facebook? Yes, if you use Facebook properly. Otherwise, Facebook promotions can become a money pit. With the right approach, Facebook will become a goldmine for you as it has for many others.