Facebook marketing is the chief way that many brands market, so why not you? If you want to market on the top social media platform in the world, it’s important to understand how to get your message across in the best possible ways.
While Facebook is the biggest digital hangout place, ads on Facebook can be a bit tricky. The reason this is true is because Facebook changes things every month or so. You learn Facebook marketing, they change, and you need to adjust what you’re doing with ads.
It can also be difficult to find the right targeting for your ads. Without the right targeting, Facebook can be cheap, but no bargain. That day by day $5 ad adds up to $35 a week and $140 a month. That’s costly if you’re getting disappointing results.
How can you get the best results? If you’ve seen my “12 Tips For Facebook Marketing,” you have a good start. Here are some more thoughts on maximizing your returns from Facebook ads.
With Facebook’s Audience Insights, you can dig deep into the analytics before you put your money on the table. With FB’s Audience Insights you have a fabulous tool for targeting the right people for your products and services. Glean customer insights with the tremendous amount of data that Facebook makes available to you through Audience insights.
Audience Insights gives you access to demographics, page likes, location and language, Facebook usage, and purchase activity. This information is drawn by Facebook from current and potential purchasers of your products and service. This information is invaluable and it can save you a lot of money that would otherwise be spent on trial and error experiments with your Facebook ads.
Create a Path From Ads to a Landing Page
A landing page that explains what you have to offer and that captures email addresses is optimal for online businesses. Email marketing is the most profitable way to market on the internet and when you get an email address you’ve got a means to have contact over and over again with potential buyers.
Use An Arresting Image
Okay, this was one of my 12 tips, but I can’t stress this enough. As I mentioned in the earlier post, Angie Pascale of Clickz says that “Photos receive 53% more likes than the average post and 84% more link clicks.” Images are so powerful for grabbing eyeballs.
Monitor Your Data
Watch what’s going on with your ads through Facebook’s Ads Manager. Results, Reach, and Cost are all important to you, so watch what’s happening and make adjustments as necessary to improve your results. The three most important metrics are these:
- Action – whatever you set up your ad to do, is it doing that? Are you getting leads, sales, traffic to your website, or whatever outcome you are paying for.
- Cost per action – how much is it costing you to get your preferred outcome?
- Revenue – is the ad resulting in a better bottom line for your business?
Find Your Best Target Audience
One of the best ways to find your best target audience is by targeting the audiences of similar brands. For example, if you were selling bread, why not target the audience of a competitor that’s high up the food chain (pun intended)? Sure, they’re mass market and you’re more of a boutique, but they’ve got some heavyweight marketing and advertising people targeting their ads. So, why not tag along? Facebook makes this easy to do.
That isn’t the only way to find your best target audience as the following infographic from Wordstream shows:
As always, I welcome your comments and questions, and your likes and shares!