Today’s Throwback Thursday post returns from July 2014; it’s been revised and updated.
How’s your conversion rate? Business is all about conversions. Without sales, internet marketing is an expensive hobby. The business equation is simple: offer + traffic = sales. But what happens when the equation doesn’t work?
Driving traffic to your website or mailing to a massive email list is pointless if no one buys. So, how can we improve your conversion rate?Here are four quick and easy steps to improve it.
Conversion Rate Optimization
First, have you targeted your audience? If the traffic you have sent to your website or collected as subscribers is not interested in what you are selling, guess what? Your efforts are wasted time, energy and money.
Second, does your market generate demand? If you have chosen a niche that has little interest, guess what? You know what (see above). In my free video about affiliate marketing I cover this. If you’re an affiliate marketer, a change in niche can be the answer, but don’t be too quick to do this. Do you know whether it’s your marketing or your niche that is holding you back? Until you know this, don’t assume that it’s your niche that is the problem.
Third, on your website (you do have a website, right?), post content that is interesting to your readers. Reviews of products and product comparisons are two subjects that attract readers. On this website, I give helpful, valuable information for internet marketing. Create content that is targeted to your niche and that is helpful and valuable for your readers. This will help to increase sales, no question about it.
Fourth, if you are using your website for sales, always finish with a strong call to action. The same thing goes for your emails. This website is informational in nature; I’m generally not trying to sell from this website. In my emails, you will find a strong call to action – whether it’s check out a new blog post or a great product that will help you in your business.
So, whatever your sales strategy, there absolutely must be a strong call to action. Otherwise, when a potential buyer finishes reading your brilliant copy, you haven’t given them anything else to do. Help your potential buyer take action by suggesting a next step (sign up for my newsletter, click here for more information… etc.)
Those are some basics. If you have any thoughts on the sales process, please post them in the comments section. I welcome your comments and questions, and your likes and shares.