Drive Your Business Forward With Drip Marketing

Have you ever put a bucket under a leaky faucet or pipe?  If you have, you know how fast that bucket can fill up.  That’s the principle behind drip marketing.  A powerful sequence of automated emails can do many different positive things for your online business.

Would you like 18 times the revenue that you are currently making?  According to the email marketing firm Emma, relevant targeted emails get 18 times more revenue than non-targeted broadcast emails.  That’s what’s behind the power of drip marketing.  Drip campaigns have delivered a 119% increase in click-through rates, and you know that high click-through rates generally mean high revenue.

So, what is a drip campaign?  It’s an automated series of emails that you send out to your email list.   What advantages does a drip campaign offer you?

  • It’s an automated way to welcome new subscribers.
  • It gives you an opportunity to orient your new subscribers to your list and business.
  • It’s a great way to nurture new leads.
  • It’s a great way to build engagement with your business.
  • It will cut down your unsubscribes because you have given your new subscribers a good taste of what they will receive from you.
  • It can help you reactivate portions of your list that haven’t been responding.

Here’s a helpful infographic on drip marketing from Pardot:

Drip campaigns to not have to be as complicated as the process above suggests.  Here’s a simple drip campaign that you can set up right away:

How to Set Up a Drip Campaign

  1. Get crystal clear on the objective of your drip campaign.  What is it that you want to accomplish?
  2. Identify your target audience.
  3. Focus on how you can build your relationship with your target audience through your drip campaign.  One of the best ways to do this is to create great content that meets a need for them.
  4. Create a message for your target audience.
  5. As with all emails and content, create great headlines that compel your audience to read what you’ve written for them.
  6. Sequence a series of messages into an automated campaign using your autoresponder.

When can drip marketing be most beneficial for your business?  Here are some drip campaigns that you can do:

As you can see, drip campaigns can be used at many different points in the customer lifecycle. 

One of the best uses of drip marketing is to new subscribers.  If new subscribers are immediately thrown into your email list without any orientation to what you’re doing for your list, it can be disorienting.  It’s like coming into a conversation that’s been going on for a while before you arrived.  They’re coming in midstream without any direction from you as to what you’re talking about.   What you need to orient your new subscribers is a drip campaign.

Drip Marketing To New Subscribers

Drip campaigns can be used with new subscribers and segmented audiences of your existing email lists.  Here’s how to do drip marketing for new subscribers.

  1. Send a welcome email is immediately after a new subscriber joins your list.  Provide a link to the lead magnet that enticed them to sign up.  This confirms their email address and gives them what they asked for.  In this email, it’s good to explain what your business is about and request that they whitelist you so that your emails don’t end up in their spam folder.
  2. Send your second email to your subscriber one to three days later.
  3. Send a third email to your subscriber one to three days later.
  4. Continue to send emails to your list on a regular basis for as long as your list is responsive.  You can determine this by watching the open rate of your drip campaign.  If there’s a big falloff or a number of unsubscribed after one particular email, it’s time to either rework that email, drop it from your drip sequence, or stop your drip campaign before that failing email.

7 Tips For What Not To Do With Your Drip Campaigns

The following is true for all your emails, but is particularly important for your drip campaigns since your drip marketing efforts can otherwise be so beneficial.

  1. Poor subject lines will kill any campaign.  If you open rate is low, it’s time to rewrite your subject lines.
  2. Make sure that your campaign is about your audience and not you.  They are the people that you have to please, so make sure that your content meets their needs.
  3. Stay on message.  Every drip campaign should have a theme based on the desired outcome of the campaign.  Stay laser-focused on that theme and don’t deviate from it.  You lose the objective when you confuse your readers with content that’s off your theme.
  4. Avoid using words or phrases that trigger spam filters.  Hubspot offers this helpful list:

Email Spam Words to Avoid

Commerce

As seen onBuyBuy direct
Buying judgmentsClearanceOrder
Order statusOrders shipped byshopper

Personal

Dig up dirt on friendsMeet singlesScore with babes

Employment

Additional IncomeBe your own bossCompete for your business
Double yourEarn $Earn extra cash
Earn per weekExpect to earnExtra income
Home basedHome employmentHomebased business
Income from homeMake $Make money
Money makingOnline biz opportunityOnline degree
OpportunityPotential earningsUniversity diplomas
While you sleepWork at homeWork from home

Financial – General

$$$AffordableBargain
BeneficiaryBest priceBig bucks
CashCash bonusCashcashcash
Cents on the dollarCheapCheck
ClaimsCollectCompare rates
CostCreditCredit bureaus
DiscountEarnEasy terms
F r e eFast cashFor just $XXX
Hidden assetshidden chargesIncome
Incredible dealInsuranceInvestment
LoansLowest priceMillion dollars
MoneyMoney backMortgage
Mortgage ratesNo costNo fees
One hundred percent freeOnly $Pennies a day
PriceProfitsPure profit
QuoteRefinanceSave $
Save big moneySave up toSerious cash
Subject to creditThey keep your money — no refund!Unsecured credit
Unsecured debtUS dollarsWhy pay more?

Financial – Business

Accept Credit CardsCards acceptedCheck or money order
Credit card offersExplode your businessFull refund
Investment decisionNo credit checkNo hidden Costs
No investmentRequires initial investmentSent in compliance
Stock alertStock disclaimer statementStock pick

Financial – Personal

Avoid bankruptcyCalling creditorsCollect child support
Consolidate debt and creditConsolidate your debtEliminate bad credit
Eliminate debtFinancially independentGet out of debt
Get paidLower interest rateLower monthly payment
Lower your mortgage rateLowest insurance ratesPre-approved
Refinance homeSocial security numberYour income

General

AcceptanceAccordinglyAvoid
ChanceDormantFreedom
HereHiddenHome
LeaveLifetimeLose
MaintainedMediumMiracle
NeverPasswordsProblem
RemoveReversesSample
SatisfactionSolutionStop
SuccessTeenWife

Greetings

Dear [email/friend/somebody]FriendHello

Marketing

AdAuto email removalBulk email
ClickClick belowClick here
Click to removeDirect emailDirect marketing
Email harvestEmail marketingForm
Increase salesIncrease trafficIncrease your sales
Internet marketInternet marketingMarketing
Marketing solutionsMass emailMember
Month trial offerMore Internet TrafficMulti level marketing
NotspamOne time mailingOnline marketing
OpenOpt inPerformance
Removal instructionsSaleSales
Search engine listingsSearch enginesSubscribe
The following formThis isn’t junkThis isn’t spam
Undisclosed recipientUnsubscribeVisit our website
We hate spamWeb trafficWill not believe your eyes

Medical

Cures baldnessDiagnosticsFast Viagra delivery
Human growth hormoneLife InsuranceLose weight
Lose weight spamMedicineNo medical exams
Online pharmacyRemoves wrinklesReverses aging
Stop snoringValiumViagra
VicodinWeight lossXanax

Numbers

#1100% free100% Satisfied
4U50% offBillion
Billion dollarsJoin millionsJoin millions of Americans
MillionOne hundred percent guaranteedThousands

Offers

Being a memberBilling addressCall
Cannot be combined with any other offerConfidentially on all ordersDeal
Financial freedomGift certificateGiving away
GuaranteeHave you been turned down?If only it were that easy
Important information regardingIn accordance with lawsLong distance phone offer
Mail in order formMessage containsName brand
NigerianNo age restrictionsNo catch
No claim formsNo disappointmentNo experience
No gimmickNo inventoryNo middleman
No obligationNo purchase necessaryNo questions asked
No sellingNo strings attachedNo-obligation
Not intendedObligationOff shore
OfferPer dayPer week
Priority mailPrizePrizes
Produced and sent outReserves the rightShopping spree
Stuff on saleTerms and conditionsThe best rates
They’re just giving it awayTrialunlimited
UnsolicitedVacationVacation offers
WarrantyWe honor allWeekend getaway
What are you waiting for?Who really wins?Win
WinnerWinningwon
You are a winner!You have been selectedYou’re a Winner!

Calls-to-Action

Cancel at any timeCompareCopy accurately
GetGive it awayPrint form signature
Print out and faxSee for yourselfSign up free today

Free

FreeFree accessFree cell phone
Free consultationFree DVDFree gift
Free grant moneyFree hostingFree installation
Free InstantFree investmentFree leads
Free membershipFree moneyFree offer
Free previewFree priority mailFree quote
Free sampleFree trialFree website


Descriptions/Adjectives

All naturalAll newAmazing
CertifiedCongratulationsDrastically reduced
Fantastic dealFor freeGuaranteed
It’s effectiveOutstanding valuesPromise you
Real thingRisk freeSatisfaction guaranteed

Sense of Urgency

AccessAct Now!Apply now
Apply OnlineCall freeCall now
Can’t live withoutDo it todayDon’t delete
Don’t hesitateFor instant accessFor Only
For youGet it nowGet started now
Great offerInfo you requestedInformation you requested
Instantlimited timeNew customers only
NowNow onlyOffer expires
Once in lifetimeOne timeOnly
Order nowOrder todayPlease read
Special promotionSupplies are limitedTake action now
Time limitedUrgentWhile supplies last

Nouns

Addresses on CDBeverageBonus
Brand new pagerCable converterCasino
CelebrityCopy DVDsLaser printer
LegalLuxury carNew domain extensions
PhoneRolexStainless steel

That’s quite a list, and I don’t understand all of the words and phrases, but it gives you a good idea about what to avoid.

5. Do not EVER use ALL CAPS.  It is ANNOYING to read, and this is also a spam trigger.
6. Create and maintain the right frequency of emails for your campaign.  One of the benefits of a drip campaign is staying top of mind with your list.  Finding the right frequency for your campaign emails will help you stay top of mind without annoying your list with too frequent emails or too many emails.
7. As with all your content, proofread until you’re sure that what you’ve found and corrected your mistakes.  Misspellings and grammatical errors can hurt your reputation with those who you are interested in reaching for your business.  (I hope that I adequately proofread this!)

If you are already doing drip campaigns, what has worked best for you?

I welcome your comments and questions, and your likes and shares.

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