A post on Warrior Forum, “Must you have a blog?” has generated nearly 4,000 replies. The question is framed in terms of affiliate marketing – is a blog essential?
Dave O said, I don’t think a blog is necessary but it certainly can be helpful in building an audience or fan base.
I started with trying to build a blog about something I’m personally passionate about. After a few postings I realized that I had turned something I loved into work. I’ve killed off my blog and am now looking at other avenues.
icoachu replied, I tend to lean toward the MUST camp.
You do all sorts of branding online.
You do all sorts of things to get your message out there.
You need all the signals you send through links and content to have a BASE.
Your blog is the BASE of your brand.
Otherwise, you’re just a link spammer or squeeze page spammer OR you’re more than perfectly happy to sell all that work vanish into the ether after some time.
While that works (to what extent is debatable) if you’re just SIG SPAMMING on forums, if you want to do LEGIT types of marketing, you need to brand and a BLOG is a great home for your brand.
Yes, that’s clear and I agree. I believe that a blogging is essential. You can do affiliate marketing without it, but how are you going to establish yourself as someone who your prospects can trust?
You can try to do that through emails, and if they read them you can make some headway. But with blogging you can offer valuable content that demonstrates that you know your stuff. Sure, they can skip that too, but with post after post, you can create a body of work that’s hard to ignore.
As icoachu suggests, your blog should be used to build your brand. Your blog can be one of the most important ways that you establish with your prospects that you know what you’re talking about. Your blog becomes your home base where people can see that you know what you’re talking about.
Marian says, “I can’t imagine my marketing without my own site/blog. There is so much more that you can do when you have it.. like promoting more of your and affiliate products, interacting with visitors, branding…”
I can’t imagine my marketing without my own site/blog either. So, do you have a blog? Are you putting valuable content on it regularly (regularly is important too!)? Are you using your blog to brand yourself and your business?
As always, I welcome your comments.