SEO is always a big topic online, but are you neglecting your SMO? Social Media Optimization can boost your SEO and help you build your audience. Social media is one way to build awareness of your business, and it is also a critical factor in your SEO.
Your social media presence is an important part of enhancing your business reputation and building your business’s reach. Social media can be an important part of your marketing strategy for growing your company’s online presence. SMO means more than just Facebook, Twitter, Pinterest, LinkedIn, YouTube, Google+ or any of the other common ways to connect with others online for the sake of your business. It’s also blogs, forums, and other interactive communities where your presence can lead to meaningful business relationships.
Your engagement with different websites isn’t about spamming the world with links back to your website – that could hurt you rather than help you. SMO can help you build your online visibility, generate leads, and connect with potential prospects, customers and clients.
When Google launched their Hummingbird algorithm in 2013, the way they did search rankings changed significantly. Last year, they tweaked Hummingbird a number of times. Moz.com reports that “Google changes its search algorithm around 500–600 times” every year. Most of these changes are small, but every so often a Penguin, Panda, or Hummingbird shakes the search world up. What do these changes mean for your SEO and SMO?
The Hummingbird changes mean that social shares are more important than ever. Content is king and shared content identifies the best content. The more that you content is shared on social media, the higher Google values your content and the higher your search ranking. That’s how important SMO is to your online business.
Do you have a SMO strategy? Knowing social media keywords and phrases for your niche or industry is the place to start. What’s hot in your niche? Use high volume keywords and phrases in your social media posts to build your audience. Take into consideration that keywords on Twitter might be different than those on Facebook, which may be different from those on LinkedIn… A good sight for keyword research is semrush.com. You can also type in a search term at Google and use the suggested search terms that the drop-down autocomplete Google gives you to expand your keyword universe.
Tips For Maximizing Your SMO
- Complete Your Profiles. Facebook, Twitter, LinkedIn all give you space to talk about yourself and your business. If you’re not fully using this space, you’re losing out. Use a good picture, use your company name as your user name, give a clear description of your business in the bio section, and use keywords that will help others find you.
- Publish great content that others will want to share. Content drives SEO and SMO. Great content will build your audience. For SMO, the best approach is to have a mix of your original content with content from other sites. Make sure that any content that you create or share via social media is relevant to your target audience.
- Post often, but make sure that what you post is of the highest quality. More content means more opportunity to connect with your target audience, but if your content is poor, chances are that you’ll never see them again.
- Facilitate social sharing with social media sharing buttons on your website. This is the best way to boost your SMO, and it will improve both your SEO and your SMO. With WordPress, all it takes is installing a plugin and you’re in the game.
- Be responsive to comments, questions, and complaints. Engagement is an important part of SMO and SEO. Responding in a timely manner encourages conversation, and conversation can build engagement, which can build your audience and your relationship with your audience.
- Optimize your content for searches. Make sure that your social media profiles and your content make use of high volume keywords and phrases that are relevant to your target audience to get the maximum impact from your SMO.
- Build your follower base. You can do this by posting good content on a consistent basis, again, that is relevant to your target audience. Use keywords and phrases to help them find you. My post next week will expand on this topic, so look for it.
- Guest blog on popular sites in your niche. One way to build your follower base is to gain followers from other popular bloggers.
- Build your backlinks. Three ways that you can further this objective by writing great content that others want to share with others, linking to other blogs on your blog (often, bloggers will return the favor), and writing guest posts for other websites.
- Is your website formatted to display well on mobile devices? As more of the internet moves to mobile, your website better be able to accommodate this move, or you’ll be left in the dust.
- Optimize your content for mobile. Marketingland reported in 2016 that 80% of social media time is spent on mobile devices. So, if your readers are going to share your content through social media, how important is it that your content be mobile-friendly? Very important.
- Understand why people share content online. One reason is that it was helpful for them and they believe that it will be helpful to others. A second reason is that what they share defines them to others. People are proud to share content that they discovered and is high quality because it makes them look good to others. Another reason for sharing content is that it keeps people connected with others. It can be a conversation point between two or more people.
Those are my 12 best tips for SMO. What would you add? I welcome your comments and questions, and your likes and shares.