snapchat

In 1996, U.S. President Barrack Obama tried Snapchat and ended up being ridiculed for his attempt by his daughter Sasha. You can do better, and there are severa reasons why you might like to try it.

In previous posts we’ve covered using Pinterest (over 250 million monthly active users) for marketing, Instagram (1 billion active monthly users), and reddit (330 million active monthly users).  Now, let’s tap into a market with over 300 million active monthly users: Snapchat.  With over 3.5 billion daily Snaps, this is a very active market.

With users spending on average over one-half hour a day on Snapchat and with over 10 billion video views a day, SnapChat is a great place for marketing. There are over 400 million Snapchat stories created every day.

Snapchat boasts that over 71% of their users are under 34, 45% are aged 18-24, and 70% of users are female. If those demographic interest you, start snapping!

Who is using Snapchat for marketing?  The NBA, Audi, Acura, MacDonald’s (of course, they’re everywhere), Starbucks, Taco Bell, Domino’s Pizza UK, Gatorade, Heineken, GrubHub, HBO, The New York Times, Universal Pictures, Verizon, I could go on, but isn’t that enough?

What You Need to Know About Snapchat

First, Snapchat is a mobile app that has a similarity to a regular Mission Impossible schtick that’s been going on since the M.I. television days.  A Snap (a photo or video) disappears after 24 hours.  That’s not quite M.I. speed, but it is certainly different than Facebook, Twitter, or any other social media platform.

Second, when you send a Snap to a friend, it self-destructs after they’ve viewed it (like M.I.). SnapChat Stories are where marketers can cash in.  SnapChat Stories stay alive for 24 hours regardless of whether they’ve been viewed or not.  Obviously, as a marketer, your job, if you choose to accept it (yeah, I like the M.I. movies), is to make sure that your SnapChat Stories get lots of views!

Best Practices for SnapChat Marketing

How can you use Snapchat for your business?  Here are my 12 tips:

  1. You can do what I’m doing right here – share tips.  There’s a technique to this called “tap for tips.”
  2. Ask your followers to get their friends to follow you to build your audience.  You can ask them to send you proof of their help to you and you can reward them for their efforts with a good freebie.
  3. One of the fun features of Snapchat is that you can apply up to three filters to each Snap. This is like Photoshop and it’s not hard to do. Dress up your Snaps with filters to stand out from the crowd!  Emojis, colors, text (including time and date) are some of the filters you can add.
  4. You can add music to your Snap as another way to stand out from the crowd.
  5. You can create colorful frames for your Snaps.  Here’s how to do it according to Hootsuite: First,  after you’ve taken your Snap, create a one-letter caption with the largest size text (tap the “T” icon).  Second, enlarge it so that it creates a border around the picture. Third, position it until you have the frame you want.
  6. Combine video, images, artwork, and graphics (including text) to produce Stories that lead to deeper engagement with your audience.  Mix mediums for greater effect.
  7. Use SnapChat to promote content on your website.  If you are a blogger, let people know that you’ve created new content.
  8. Use SnapChat for promotional offers like coupons and discounts.  The short time frame of SnapChat lends itself to urgency, so use that to your advantage.
  9. Use SnapChat for freebies.  If you have a lead magnet, feature it on SnapChat.
  10. SnapChat is a great platform for creating excitement about new products and services. Think about movie trailers for upcoming films and use that same sort of vibe for your new product and service launches.
  11. Use SnapChat ads like you would a boosted post on Facebook to reach more people.
  12. Have fun.  That’s what SnapChat is about, and it allows you to show your creative side. There is no better social media platform for being yourself, so allow your personality to shine through your Snaps.

Snapchat Lingo

Here’s some bonus content – Helpful Snapchat lingo courtesy of pocket-lint.com:

Snapchatters: Snapchat users

Snaps: Photos or videos taken via Snapchat (you can send a snap to a snapchatter, but it can only be viewed by the recipient for one to 10 seconds before it disappears forever)

Snapback: A reply to a snap

Story: A snap you can broadcast to followers (recipients can view it an unlimited amount of times in 24 hours, and you can also post multiple snaps to your story in one day to create a narrative of sorts)

Scores: The total number of snaps you have sent and received (appears next to your name in friends’ contact lists and vice versa)

Chat: A feature that lets you privately/directly message friends

Here: A feature that lets you start a live video chat within a direct message

So, now that you know all this, start killing it on Snapchat!  As always, I welcome your comments and shares, and please connect with me on Snapchat (tonyseel12).


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