Whether it’s generating more traffic and leads, building credibility with your audience, content creation, SEO, or a myriad of other marketing challenges, it all still comes down to some basics:

  1. Getting people’s attention. This is the work of your headlines and images, and if you haven’t yet done so, grab my free resource, The 10 Ultimate Headline Formulas to Maximize Your Profits.
  2. If you need increased visibility to reach more customers and clients, start with your headlines. But, where are you going to go to find those prospects? Social media can be an effective and economical way to find new prospects. Creating videos for YouTube is another way. Blogging, podcasting, and SEO are other ways.
  3. Holding their interest. This has to do with everyone’s favorite radio station – WII-FM. That stand for “what’s in it for me? Answer that question and you’re on your way to creating the interest that will get your prospects to consume your marketing.
  4. Use email to build relationships with your prospects and stronger relationships with your customers.
  5. Stand out from the crowd. What’s different about you and your products and services than what your competitor’s offer?
  6. Getting people to act. People respond to solutions for their problems – what results do you deliver? Begin with a lead magnet that demonstrates what you have to offer. The bottom line is that if you want to grab more leads and sales, you’ve got to have great content WITH great calls to action.

Have you seen this Venn Diagram?

The perennial marketing challenge

That sums up the perennial marketing challenge pretty well, doesn’t it?

Marketing is all about improving conversions and sales, and that gets back to grabbing attention, building interest, showing how your solutions are better than anyone else’s solutions, and persuading your prospects to act. If you can do all that, you’re a great marketer.

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