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How To Launch A Profitable Affiliate Marketing Campaign

Looking to turn the internet into your own, private ATM through affiliate marketing?  So are many others.  The truth is that as millennials and post-millennials age, the affiliate marketing space will grow with them.  Affiliate marketing is a booming industry that has huge potential for astronomical profits.

What many affiliate marketers don’t realize is that it takes effective advertising and marketing to drive sales.  Affiliate marketing is a business based on marketing the products of others, and this requires two areas of expertise: marketing AND advertising.  Without both, you are not likely to succeed.

Without effective advertising, your marketing efforts will come not result in sufficient sales to be profitable.  When your income is dependent on making sales, your advertising copy is what either creates those sales or drives buyers away.  This is why Irresistible Influence Marketing is focused on training you to become your own advertising copywriter.

The marketing side of the business is finding the right target audience for the products being advertised.  Quality content marketing can help the right target audience find you.  This helps in two ways.

First, when you use your website as your content showroom, you give potential customers opportunities for multiple “touches.” One of the most basic principles of marketing today is that it takes at least seven touches to make a sale.  Every time you create new and valuable content, you create a quality touch point for your target audience.

Second, your website not only helps you showcase your knowledge and expertise, it also gives you a place to invite people to sign up to your email list.  With an email list, you can multiply your touches by providing even more quality content and quality touches.

How can you profit from affiliate marketing?

First, plan your business around campaigns.  Choose one or two products a week and write your website content to support those campaigns.

Second, stay consistent.  Build your business plan around consistently placing your affiliate products in front of your target audience through your email list, your website, social media, and paid advertising.  The more channels you use, the more likely you are to reach buyers.  The opposite of this is also true: the fewer channels you use, the less likely you are to reach buyers.

Let’s walk through the design of an affiliate marketing campaign.

How To Do An Affiliate Marketing Campaign

Step One: Choose your niche and choose your products.  Once you’ve decided on your niche, choose the products that you are going to promote.  These products should already have a proven record of sales – you are looking for products to promote that you know will sell. All affiliate marketing websites have a measure for this – choose to sell winners and you’re already ahead.

Step Two: Get the links for your chosen product and consult the sales page for help in writing your advertising copy for the product.  It’s a good practice to research how others are selling this product for added insight for your own campaign.

Step Three: Create your advertising.  Think about Advertising Angles, headlines, and product benefits that you will highlight in your advertising copy.  If you’re using email, plan out a series of emails for your campaign.

In this step, take some cues from others who are selling this product.  Look at their ads, sales pages, reviews, and not only for this product but for other products in your niche.  Inspiration often comes from a wide variety of sources.  This is why experience advertising copywriters often keep “swipe files.”  Swipe files consist of great ads that can serve as guides for your own advertising.

Step Four: Launch your campaign.  It is advisable to start any paid advertising with a low budgeted amount.  Make sure everything is set up correctly and you’re getting some results before you amp up your paid marketing.

Step Five: Monitor your campaign.  If you’re not getting the results you planned for, tweak your ads, maybe change your channels, but ONLY change one item at a time so that you can see whether your change results in better or worse performance.

Your comments and questions are welcome as well as your likes and shares.


7 Things You Need To Know About I.M. Right Now

Today’s Throwback Thursday post returns from September 2014 (and it’s still relevant!).

If you are interested in internet marketing there are 7 things that you need to know right now to be at the top of your game this year.

Jayson Demars wrote an article in Forbes last September that has proven true on every count. Here are his points:

1. Content marketing is bigger than ever. That means that information marketing in hot niches will perform well for savvy marketers.

By the way, social media is one of the hottest platforms for content marketing today.  96 Amazing Social Media Marketing Tricks is designed to help you effectively use social media for your business.

2. Social media does not just mean Facebook, Twitter, and LinkedIn. The social media trend has moved into YouTube, Pinterest, Google+, Instagram, and other social media platforms as well.  How many of these are you using?

3. Images rule.  America and Europe particularly are highly visual cultures (and I understand that Europe includes a number of different cultures).  Include pictures with your content to grab the most eyeballs.

4. Keep it simple.  This is a long-standing principle that is more important than ever.  We live in a micro-second culture with images and messages constantly bombarding consumers.  Keep your messages short and simple.

5. Make your message mobile.  Mobile platforms continue to grow in significance and advertising that is not optimized for mobile will be left in the dust.  Adapt or perish!

6. Ad retargeting is growing.  Demars reports that advertisers have taken notice of the 2% sales rate of first visits and have devised a way to use browser cookies to place ads in the places frequent by those who have shown interest in their products and services.  If you haven’t noticed this yet, you will.

7. Social shares push SEO.  Google, Bing, Yahoo and other search engines heavily weight social shares for SEO.  So, if you can get your readers to share your content, your SEO will
improve and so should your sales.

That’s it.  It’s a lot, but every single point is important as you enter the last quarter of 2014 (and still relevant in 2017. ed).

Which insights are you already using?

Which ones have the greatest potential to move your business forward?

Which ones do you need to incorporate right now?

I invite your comments and questions, and your likes and shares.

Why Become An Affiliate Marketer?

Today’s Throwback Thursday post returns from August 2014.


Affiliate marketing.  It’s the quickest, cheapest, and most efficient way to tap into the internet marketplace. Even those who create products cannot create enough products quickly enough to satisfy the demand of the two billion-plus people who surf the web.

There are thousands of people trying to make a living or earn extra cash on the internet, but most are unsuccessful. Some dabble in eBay, some create products, others scratch their heads and wonder, “How can I tap into the billions of people and trillions of dollars that are available on the internet?”

Yes, billions and trillions. Are you scratching your head right now?

The people and profits are out there. The question is, how do you connect with them?

Affiliate marketing started on the internet in 1994, and Forester Research projects that affiliate marketing commissions will reach $3.4 billion this year and $4.5 billion by 2016. Would you like a piece of that pie?

Why become an affiliate marketer?  Here are seven reasons:

  1.  Because you can start part-time in your spare time and build into a full-time, lucrative business, or you can stay part-time and enjoy extra income without a full-time commitment.
  2.  No need for expensive brick and mortar. With affiliate marketing, you don’t have to maintain a storefront or warehouse that steals money from your bottom line.  You can work from home.
  3. With affiliate marketing, you can set your own hours and be your own boss. You can work as much or as little as you want. There are affiliate marketers who are now millionaires from a few hours of work a day.
  4. You can create a business that you love, not one that someone else has designed for you. Others will help you, but you are the person in charge who makes affiliate marketing what you want it to be for you!
  5. Affiliate marketing on the internet enables you to tap into the worldwide market of billions of people and trillions of dollars.
  6. With affiliate marketing you are not responsible for customer support – the person or company that you’re selling for has that responsibility.
  7. Affiliate marketing is really about helping others. If your motive is to manipulate people to create sales, please don’t become an affiliate marketer. On the other hand, if you can view affiliate marketing as a means to connect others with great products that will benefit them, then join the club!

Zig Ziglar, one of the greatest salesmen of all time once said, “You will get all you want in life if you help enough other people get what they want.”  That’s the key that has unlocked fortunes in affiliate marketing.

Do Your Readers Trust Your Content?

I volunteered with an organization a number of years ago that spoke about “winning the right to be heard.”  Nowhere is that more necessary than on the internet.   Abe’s right:


The truth is that most people don’t trust everything on the internet and they shouldn’t. Check out these numbers:


You can see that readers are willing to give the benefit of the doubt to the truthfulness of content irrespective of how it is delivered to them although the oldest readers are most skeptical.  Even so, when you are asking people to part with their money, skepticism rises.

Here are 14 ways to crash through barriers to trust:

  1. Make sure you know what you’re talking about! The best way to build trust is to provide valuable information that is factually correct (which is part of what makes it valuable). This might take a little (or more than a little) research on your part.  As you research, make sure that the sources you use know what they’re talking about – Abe is right – you shouldn’t believe everything that’s on the internet.
  2. Support your claims.  It’s generally good to back up what you say with support from credible sources.   Your sources may be survey research, as above, or other types of research like tests or case studies.   The third way is similar to this:
  3. Reveal your sources to your readers.  While it’s not good to make your content read like an article for an academic journal, it’s generally good to cite sources.  You can see above that the information on trust was gleaned from Nielson, a credible source for polling data.   People may want to know where you got your information and if you can provide a credible source, their trust in you will go up.
  4. Be consistent.  Consistency, whether it’s a calendar for posting, or the kind of content that you publish helps build credibility with your audience.  If your readers ever get the impression that what you’re doing isn’t important to you, it raises the question, why should it be important for them?
  5. Create evergreen content.  This means content that is in season every season.  Writing about fads will make your posts irrelevant over time.  To keep people coming back to your site, make your content worthwhile today, tomorrow, and for as long as you’re in business.
  6. Be original and creative.  If your stuff is available from other sources, why should anyone read your stuff?  Sure, there is generally overlap between what you’re writing and what others have said in print.  But, you should have your own angle that is uniquely you.  If you are plagiarizing someone, you will be found out and discredited.  Don’t do it.
  7. Have some fun!  Without a little levity at least once in a while, business is boring.  Spice it up, lift people up, and you will be rewarded.  People trust real people and real people are people that don’t sound like robots or computerized content wizards.
  8. Did you know that smiling makes you more trustworthy?  It’s true according to this study:  Another study says that a smile increases the willingness of others to trust you by 10%.  So, smile as you present your valuable content.  This has to do with your profile picture and the way that you come across in your writing.
  9. Inspire others.  There really isn’t enough inspiration out there, so be a purveyor of inspiration and people will look to you for help.  As people learn to know and like you, inspiration can go a long way toward people trusting you.
  10.  Keep your headlines, subject lines, and titles honest.  You’ve seen the clickbait headlines – the sensationalist and misleading headlines that supposedly draw readers.  Some are good, but many are terrible and they lower credibility.  Have you seen this one: “Health Insurance Companies HATE This New Trick.”  Don’t emulate it!
  11. Anticipate questions that you readers may have and answer them in your content.  When you can do this the bond of trust is strengthened because your readers will come to understand that you’re really in this with them (whatever “this” is for you and your readers).  They’ll learn that you really understand them, and that is a great advantage for you and your business.  It’s the difference between speaking with someone and speaking at someone.
  12. Beware of the curse of knowledge.  The curse of knowledge is the information imbalance that exists between experts and non-experts.  If you are an expert in your field or niche (and I hope you are), it’s a given that you know more about your area than your readers.  So, don’t assume that your readers know as much as you do and understand the inside lingo that you know.  Explain, explain, explain, but don’t be pedantic (don’t go overboard with sharing your knowledge like a boring teacher).  Here’s a great article on the curse of knowledge:
  13. Use clear, understandable language.  This goes beyond the curse of knowledge to the power of simplicity.  When you can explain things in common terms that anyone can understand, you will build credibility.
  14. Ask for response.  You may notice that I close out my blog posts with an invitation for comments and questions.  Feedback is good and when you get feedback, continue the conversation.

As always, I welcome your comments and questions, likes and shares.