Category Archives: Traffic Generation

The 4 Essential Types of Content Every Marketing Strategy Needs

4 Essential Content Types - A Content Marketing Strategy Series

This week, we have something special for you.

We are going to publish a five-part content marketing series, with a new article in the series each day.

The series will focus on the four essential types of content every marketing strategy needs.

Let me explain why that matters.

What are the 4 essential content types?

Different types of content play different roles in your marketing strategy. They help your business in different ways. Here at Copyblogger, we’ve been successfully using these four types of content for more than a decade.

In this week’s series, we are going to walk you through these four different types of content and show you how to use them yourself. The content types are:

  1. Attraction
  2. Authority
  3. Affinity
  4. Action

Keep in mind that these content types are not mutually exclusive. Sometimes a piece of content can play more than one role. They can work together and complement one another.

In addition, although they all may have the same look, the same feel, and the same voice, they each serve different purposes. Because of that, they have different attributes, which we’ll talk about in detail in the week ahead.

A summary of the 4 content types

Attraction content helps you reach a new audience and get your message in front of new people.

But eventually you’ll want to convince those people to trust you as an expert, so you’ll need to provide Authority content.

Once you’ve established authority, your message will spread through Affinity content. Affinity content is how you build a community of like-minded people that share your beliefs.

And it’s this community who will be your best customers. But nobody will listen to you — let alone buy from you — unless you create Action content.

Sometimes these are discrete, standalone pieces of content. Sometimes they’re a blend of two of the types. Sometimes three. We’ve got examples that blend all four.

Why it’s important to master these 4 content types

Successfully using all four types of content on your website is what allows you to command larger fees for your services and charge more for your products.

It’s what gets people to link to your content (without you even having to ask).

It’s how you land guest posting opportunities you once thought were out of your reach.

It’s how you get influencers to share your content on social media.

Successfully using all four content types is also how you convince people to like you, trust you, and ultimately buy from you. But that’s not all. These people will not only become customers. They’ll become advocates, fans, and even, in some cases, friends.

Masterfully weaving together these four content types is truly one of the best ways to build an audience that builds your business.

12 Quick Tips For Content Promotion

Content promotion is the lifeblood of your business if you are blogging for online visibility and showing potential customers and clients your expertise in your niche.  But, how do you promote your content on the web?

First, let’s look at how content used to be promoted.  If you’re still doing this, please stop now – you’re hurting your business.  Here’s the old way for content promotion:

(Image from http://contentmarketinginstitute.com)

Now, let’s talk about what works today.

12 Tips For Content Promotion

  1. Create content that drives traffic.  Easier said than done, right?  Not really.  There are types of blog content that are most likely to drive traffic.  These posts are expert interviews, infographics, resource lists, in-depth guides, long-list posts, and original research.
  2. Use Buzzsumo to find highly popular content from others on what you’ve decided to write about.  Buzzsumo is a great resource that can help you find lots of great ideas.  You’ll see another way to use Buzzsumo below.
  3. Once you have a great idea for great content and you’ve written your great content, the first place to start content promotion is to your email list (you do have an email list, right?).  Campaign Monitor reports that you’re six times more likely to get a  click from an email campaign than a tweet.  Your email list is your best option for blog readership, so always, always, always let your subscribers know about your new content.  Beyond notification, give your list what they want and they’ll come back for more over and over again.  Plus, they’ll give you a sense of what interests others in your niche as you take note of what they are responding to the most.
  4. Share your content through Facebook and Twitter.  There are free and paid ways to do this.  For more on this step, check out my 96 Amazing Social Media Marketing Tricks.
  5. Share your content through Pinterest and Instagram.  The best way I know how to do this is with Tailwind.
  6. Share on Viral Content Bee.  VCB is a site that promises to increase your traffic by 200%, and it’s free.
  7. Share your content to targeted audiences in communities like Reddit, Quora, Yahoo Answers, Stumble Upon, or Inbound, but be careful about sending them anything that can be perceived as self-promotion.  Self-promotion is a no-no and it could get you banned.
  8. Share your content to targeted audiences in communities like Reddit, Quora, Yahoo Answers, Stumble Upon, or Inbound, but be careful about sending them anything that can be perceived as self-promotion.  Self-promotion is a no-no and it could get you banned.
  9. Use Twitter’s advanced search to find people interested in your niche, connect with them, and tweet to them.
  10. Quuu Promote is one of the ways that the big boys and girls promote their content and they offer a free 14-day trial.
  11. Another way that the big boys and girls promote content is with Outbrain.  Outbrain is a pay for click service that starts at $20 a day.  I can say that I come across their services often when I’m looking at news and feature articles online.
  12. Once you’ve chosen your topic and written your content, there’s another way to use Buzzsumo.  Use Buzzsumo to find who are interested in content like what you have created.  Go back where you started with Buzzsumo by plugging in the keyword or words that you used in your initial search.  This time, find content like what you have created and click on “View Sharers” (it’s to the right of the post title).  Now, share your content via Twitter with those that come up on the next page (“See the Sharers Amplifying Content”).

Those are my 12 best tips for promoting your content.  What can you add to this?  I welcome your comments and questions and your likes and shares.

12 Tips for Using Snapchat For Marketing

Today’s Throwback Thursday post is the second most popular post this year.  It returns from August, 2016.

snapchat

In previous posts we’ve covered using Pinterest (over 100 million active users) for marketing, Instagram (400 million accounts), and reddit (2 million unique visitors per month).  Now, let’s tap into a market with over 200 million active users: Snapchat.  With over 400 million daily Snaps, this is a very active market.  With 150 million users viewing 10 billion videos on SnapChat every day, SnapChat is a great place for marketing.

Snapchat boasts, “On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States,” but the app has been growing among other age groups since it really started significant growth in 2014.  This year, over half of new users are 25 and older.  Social media marketing expert Gary Vaynerchuk says that SnapChat will be one of the top three platforms for people between the ages of 13-50 THIS YEAR!

Who is using Snapchat for marketing?  The NBA, Audi, Acura, MacDonald’s (of course, they’re everywhere), Starbucks, Taco Bell, Domino’s Pizza UK, Gatorade, Heineken, GrubHub, HBO, The New York Times, Universal Pictures, Verizon, I could go on, but isn’t that enough?

What You Need to Know About Snapchat

First, Snapchat is a mobile app that has a similarity to a regular Mission Impossible schtick that’s been going on since the M.I. television days.  A Snap (a photo or video) disappears after 24 hours.  That’s not quite M.I. speed, but it is certainly different than Facebook, Twitter, or any other social media platform.

Second, when you send a Snap to a friend, it self-destructs after they’ve viewed it (like M.I.). SnapChat Stories are where marketers can cash in.  SnapChat Stories stay alive for 24 hours regardless of whether they’ve been viewed or not.  Obviously, as a marketer, your job, if you choose to accept it (yeah, I like the M.I. movies), is to make sure that your SnapChat Stories get lots of views!

12 Tips for Using SnapChat for Marketing

How can you use Snapchat for your business?  Here are my 12 tips:

  1. You can do what I’m doing right here – share tips.  There’s a technique to this called “tap for tips.”
  2. Ask your followers to get their friends to follow you to build your audience.  You can ask them to send you proof of their help to you and you can reward them for their effortws with a good freebie.
  3. One of the fun features of Snapchat is that you can apply up to three filters to each Snap. This is like Photoshop and it’s not hard to do.  Dress up your Snaps with filters to stand out from the crowd!  Emojis, colors, text (including time and date) are some of the filters you can add.
  4. You can add music to your Snap as another way to stand out from the crowd.
  5. You can create colorful frames for your Snaps.  Here’s how to do it according to Hootsuite: First,  after you’ve taken your Snap, create a one-letter caption with the largest size text (tap the “T” icon).  Second, enlarge it so that it creates a border around the picture. Third, position it until you have the frame you want.
  6. Combine video, images, artwork, and graphics (including text) to produce Stories that lead to deeper engagement with your audience.  Mix mediums for greater effect.
  7. Use SnapChat to promote content on your website.  If you are a blogger, let people know that you’ve created new content.
  8. Use SnapChat for promotional offers like coupons and discounts.  The short time frame of SnapChat lends itself to urgency, so use that to your advantage.
  9. Use SnapChat for freebies.  If you have a lead magnet, feature it on SnapChat.
  10. SnapChat is a great platform for creating excitement about new products and services. Think about movie trailers for upcoming films and use that same sort of vibe for your new product and service launches.
  11. Use SnapChat ads like you would a boosted post on Facebook to reach more people.
  12. Have fun.  That’s what SnapChat is about, and it allows you to show your creative side. There is no better social media platform for being yourself, so allow your personality to shine through your Snaps.

Here’s some bonus content – Helpful Snapchat lingo courtesy of pocket-lint.com:

Snapchatters: Snapchat users

Snaps: Photos or videos taken via Snapchat (you can send a snap to a snapchatter, but it can only be viewed by the recipient for one to 10 seconds before it disappears forever)

Snapback: A reply to a snap

Story: A snap you can broadcast to followers (recipients can view it an unlimited amount of times in 24 hours, and you can also post multiple snaps to your story in one day to create a narrative of sorts)

Scores: The total number of snaps you have sent and received (appears next to your name in friends’ contact lists and vice versa)

Chat: A feature that lets you privately/directly message friends

Here: A feature that lets you start a live video chat within a direct message

So, now that you know all this, start killing it on Snapchat!  As always, I welcome your comments and shares, and please connect with me on Snapchat (tonyseel12).

Throwback Thursday: Top 10 Facebook Stats For 2017

Today’s Throwback Thursday post from January is the most popular post this year. While we’re in the fourth quarter of the year, are there stats here that can help you use Facebook more effectively?

 

 

Facebook remains the 800 pound gorilla in social media and Facebook marketing is a given for many businesses.  It’s also the elephant in the room when it comes to social media advertising. Facebook has big momentum and big MAU (monthly active users).

Top 10 Stats

How powerful is Facebook?  Consider these statistics:

1. Facebook continues to be the most widely used social media platform, with 79% of American internet users. Based on total population, not just internet users, 68% of U.S. adults are on Facebook. This makes Facebook a great place to promote your business, especially if you want to reach Americans.

2. 22% of the world’s total population uses Facebook.  According to Zephoria, worldwide monthly users has increased 16% year to year.  In Europe, there are over 307 million people on Facebook, according to Search Engine Journal.  Total daily usage is over one billion people.

3. 66% of male internet users are on Facebook as well as 76% of female internet users, according to Hootsuite.  The age demographics breakdown this way:

82 percent of 18 to 29-year-olds online use Facebook
79 percent of 30 to 49-year-olds online use Facebook
56 percent of online users ages 65 and up use Facebook
Does any of that fit your target market?  If so, Facebook is the place for you to be.

4.  76% of Facebook users visited the site daily during 2016, with over 1.6 billion daily visitors, compared to 70% of daily usage in 2015.  By the third quarter of 2016, monthly active users had climbed to 1.79 billion according to statista.com.  Growing number of users means a great audience for your social media efforts.

5. Over 50 million businesses use Facebook Business Pages.  Once you’ve created your Facebook business page (and here’s a five easy and free step guide on doing it), you’re ready to promote your business with your business page.  Your Facebook business page can be an important resource for you for gaining email subscribers and sales.

6.  According to DMR, 4 million businesses use to Facebook for advertising.  70% of those advertisers come from outside the U.S. That’s a lot of competition which means that you need great ads to cut through the clutter.

7. Facebook’s total revenue grew 56% in 2016, and advertising revenue grew 59%.  79% of that advertising came for mobile ads.  Are your ads mobile-ready?

8. There were 1.66 billion active mobile users on Facebook in September, 2016, according to Zephoria. Almost 80% of time spent on social media platforms happens on mobile, so your ads better be mobile-ready.

9. 100 million hours of video content are watched on Facebook daily. Video is huge, and your use of video will help you to establish your brand in a powerful way.  Cinemagraphs are a great way to stand out from the crowd (see my recent post on cinemagraphs below).

Cinemagraphs absolutely kill still photos, but I haven’t yet seen data on split-testing between cinemagraphs versus video.

10. There are estimated to be 83 million fake Facebook accounts.  Even so, there are nearly a billion real Facebook accounts, which makes Facebook still the 800 pound gorilla for social media marketing.

If you need help with your marketing on Facebook or elsewhere on social media, check out my 96 Amazing Social Marketing Tricks.

I welcome your comments and questions, and your likes and shares.

What Will A Blog Do For Your Business?

Today’s post is by far the most popular on tonyseel.com, and it’s been vastly expanded to include 16 reasons why you should blog and 10 tips for maximizing your blogging impact.  It returns from May 2015.

A post on Warrior Forum, “Must you have a blog?” generated nearly 4,000 replies.   The question is framed in terms of affiliate marketing but it relates to product creators also.

Is a blog essential for an online business?

Dave O said, I don’t think a blog is necessary but it certainly can be helpful in building an audience or fan base.

I started with trying to build a blog about something I’m personally passionate about. After a few postings I realized that I had turned something I loved into work. I’ve killed off my blog and am now looking at other avenues.

icoachu replied, I tend to lean toward the MUST camp.

Why?

You do all sorts of branding online.

You do all sorts of things to get your message out there.

You need all the signals you send through links and content to have a BASE.

Your blog is the BASE of your brand.

Otherwise, you’re just a link spammer or squeeze page spammer OR you’re more than perfectly happy to sell all that work vanish into the ether after some time.

While that works (to what extent is debatable) if you’re just SIG SPAMMING on forums, if you want to do LEGIT types of marketing, you need to brand and a BLOG is a great home for your brand.

Clear?

Yes, that’s clear and I agree.  I believe that a blogging is essential.  You can do affiliate marketing without it, but how are you going to establish yourself as someone who your prospects can trust?  If you are creating your own products, where will you display them in a way that will convince prospects that you know what you’re doing?

You can try to do that through emails, and if they read them you can make some headway.  But with blogging, you can offer valuable content that demonstrates that you know your stuff.  Sure, they can skip that too, but with post after post, you can create a body of work that’s hard to ignore.

As icoachu suggests, your blog should be used to build your brand.  Your blog can be one of the most important ways that you establish with your prospects that you know what you’re talking about.  Your blog becomes your home base where people can see that you know what you’re talking about.

Marian says, “I can’t imagine my marketing without my own site/blog. There is so much more that you can do when you have it.. like promoting more of your and affiliate products, interacting with visitors, branding…”

I can’t imagine my marketing without my own site/blog either.  So, do you have a blog?   Are you putting valuable content on it regularly (regularly is important too!)?  Are you using your blog to brand yourself and your business?

Why Should Your Blog?

  1. 79% of online shoppers spend 50% of their shopping time researching products online.  Wouldn’t your blog be a fantastic place for people to research products in your niche?
  2. 77% of Internet users read blogs.  Isn’t that a good enough reason to have one?
  3.  51% of blog readers shop online.  If you want to reach buyers, blogging is a proven way.
  4. 45% of marketers say blogging is the #1 most important piece of their content strategy.  Yes, there are other ways to do business on the internet, but for many of us, this is how we build our traffic, leads, and sales.
  5. 25% of marketers report that their company blog is “critical” to their business (I’m one of them).
  6. 81% of businesses reported that their company blog is useful to critical for their business.
  7. Companies that blog get 55% more website visitors, 97% more inbound links, and 434% more indexed pages.
  8. 69% of businesses attribute their lead generation success to blogging.
  9. B2B marketers who use blogs generate 67% more leads per month than those who do not.
  10.  B2C companies that blog generate 88% more leads per month than those that do not.
  11. 89% of companies think blogs will be more important in the next five years.  If you’re not blogging, you may ask yourself what they know that you don’t know.
  12. This is one thing they believe: 56% of bloggers who maintain blogs for a business say that their blog has helped their company establish a position as a thought leader in the industry.
  13. Internet users in the US spend 3x more time on blogs than they do on email.  If your target are U.S. buyers, blogging is a great way to reach them.
  14. 61% of U.S. online consumers have made a purchase based on recommendations from a blog.  Again, wouldn’t it be fantastic if the blog they visit is your blog?
  15. 346 million people read blogs throughout the world.  Americans aren’t the only ones who read blogs – adding a blog to your website attracts many readers from other countries too.
  16. On average, Google gets over 100 billion searches a month. Additionally, more than half of those searches are coming from mobile devices.  How much of that traffic that your blog receives depends on your blogging and your SEO.  Start with great content before looking to amp up your SEO.

    10 Tips For Maximum Impact From Blogging

    1. On average, compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic.  Compounding blog posts are posts from six months ago or longer.  This post has continued to garner new views and it’s over two years old (but I added these tips to this posting).
    2. Once you write 21-54 blog posts, blog traffic generation increases by up to 30%.
    3. Once you write 52 or more blog posts, blog traffic generation increases by up to 77%.
    4. 94% of people who share posts do so because they think it might be helpful to others.  When you create valuable content, shares will build your audience.
    5. B2B companies that blog more than 4 times a week see the biggest increase in traffic and leads.  In 2015, 66% of bloggers reported blogging daily.  70% of marketers indicate that they blog at least weekly.
    6. Use images – blog articles with images get 94% more views, so definitely use images with your blog posts.
    7. Use video -the average person watches 182 online videos per month.  By including video content in your blog, you can greatly increase your website traffic.
    8. The average word count of top-ranking content (in Google) is between 1,140-1,285 words.  If you want to rank highest on Google, create long copy blog posts.
    9. Once a site has over 300 indexed pages, traffic generation increases by 236%.  Blogs greatly increase the number of indexed pages a site has.
    10. Want to increase your website visitors?  Buying paid advertising to promote your new blog content is one way to build your traffic.

As always, I welcome your comments and questions, and your likes and shares.

Sources for reasons and tips: https://www.impactbnd.com/blogging-statistics-55-reasons-blogging-creates-55-more-traffic and https://www.impactbnd.com/blog/25-little-known-blogging-statistics-to-boost-your-strategy-in-2016.

What type of blogger are you?

Blogging has come a long way from the personal weblog days.  Sure, there are still personal weblogs around, lots of them, but entrepreneurs quickly understood how blogging could become a source of income.  In a blog post on the Mindler blog, Preena Gadra writes about four types of blogger.   To her four types, we’ll add a fifth.

  1. A hobby blogger.  The hobby blogger is the one who blogs out of a love of blogging, writing. or a particular interest.  There may be a passion for a topic, maybe something deeply personal, and they build an audience, maybe small, maybe large, around a common interest.  A hobby blogger may make a few pennies a month.
  2. A part-time blogger.  The part-time blogger may spend two hours a day or more to blog as a means to supplement their income.  The part-time blogger uses their blog to share their wisdom, knowledge, or expertise.  Gadra reports that there are part-time bloggers who earn a few thousand dollars a year.
  3. A full-time blogger.  For full-time bloggers, blogging is their job.  They devote the bulk of their days to blogging and can earn five to six figure incomes, or more.  Professional bloggers make their living from blogging through a multiple of income sources: website ads, affiliate marketing, personally created products, and for the superstars, speaking engagements at seminars and conferences.
  4. The corporate blogger creates content for a business either as part of their job or as the primary responsibility of their job.  Corporate bloggers create content to promote products and services, and to meet the public relation needs of the corporation through communication to the public, employees, and stockholders.
  5. The entrepreneur uses their blog as part of the marketing mix for their business.  The entrepreneur blogger can be a part-time or full-time blogger.

Problogger reports that most bloggers earn less than $100 a month with 30% making less than $10 a month.  16% of the 4,000 respondents said that they earn more than $2,500 a month.  Blogging is not the way to quick riches, but given time and the right approach you can build a business around a blog.

How can your blog become the primary source of your income or a source for extra income?

16 Tips For Blogging For Fun and Profit

  1. Find a niche that you love and start writing.
  2. Pay attention to the design of your blog.  Does it look professional?  Is it easy to navigate?  Is it easy to read and otherwise use?
  3. Focus your writing on a target audience within your niche.  Create content that will help those in your target audience – meet their needs, wants, and expectations to build your audience.  This should go without saying, but always be truthful in what you write if you want to be trusted by your audience.
  4. Write valuable content.  Don’t be afraid to give away valuable content in your blog posts – you will be rewarded as you build your reputation as a go-to guy or gal in your niche.
  5. Write evergreen content.  Evergreen content is content that stays current no matter what changes happen in your niche.
  6. Write great headlines.  Great headlines get your audience to read your posts.  If this is difficult for you, get my free headlines report to discover the 10 ultimate headline formulas that will expand your readership (and sales).
  7. 300-1000 words is generally the range you want to shoot for when you are creating blog posts.  You need 300 words to get ranked by search engines, but too many words will scare away some readers.  Keep your writing tight – don’t just write to fill a word quota (that can be really boring for readers).  Don’t be afraid to ruthlessly edit your work.  Joe Pulizzi compares a blog post to a miniskirt.  It has to be short enough to be interesting, but long enough to cover the subject.
  8. Put your own spin on everything you write.  There is little need to regurgitate other people’s content;  me-too content is not likely to draw a loyal tribe of followers.  Put your personality and viewpoint into your writing and those who like your voice will become your loyal tribe of followers.  People follow people more than they follow websites.
  9. Read others for inspiration and to stay current in your niche.
  10. Write frequently.  SEO rewards new content and the more new content you can put up, the better your SEO results will likely be.  This also gives your loyal tribe a reason to check in with your blog frequently.
  11. Have a consistent schedule for adding new content to your blog.  Blogger and internet marketer extraordinaire Neil Patel points out that keeping existing readers is a whole lot easier than finding new ones.  However, regular blogging will build your subscriber base as the following graph shows.
  12. Engage with your audience.  Social media announcements of new content can be one way for engagement, but certainly accept comments on your blog.  Encourage your readers to comment on your posts.  You can even solicit post ideas from your audience.
  13. Utilize your blog to let readers and email subscribers stay current on what’s going on in your business (if you are a business blogger).
  14. Use share buttons on your website and encourage your readers to share your content on social media.
  15. Use marketing, free and paid, to build your audience.  Ads, promotions, lead magnets, commenting on other blogs in your niche, and guest posting are ways to market your blog and business.
  16. Use your blog to build an email subscriber list.  Your email list is the best way to promote new content on your blog.  This list will also become the source of the bulk of whatever income you receive from your blog.

Those are my best tips for blogging.  What would you add?  I welcome your comments and questions, and your likes and shares.

7 Tips for Powering Up Your Business Website

Today’s Throwback Thursday post returns from November 2014 and it’s been revised and expanded.

your website

Have you ever thought of your business website like a bricks and mortar store?  Your website can have a showroom, a salesroom, and a stock room. There can be a conference room, and a break room.  You can even put in a private office.

For internet marketing, your website can be the most versatile part of your business. People can find your business through many sources, including social media.  Once they come to your home page they will see your banner, which is like the signage of a bricks and mortar store.

With your banner, you introduce yourself and your business.  Everything “above the fold” is like looking into a store window to the showroom floor.  Everything “below the fold” is part of the showroom that isn’t as visible through the front window.

Other pages are salesrooms in the form of sales pages and landing pages. Thank you pages (also called content delivery pages) are in your stockroom.

You can set up your site as a blog and offer valuable content, the kind that businesses routinely present in conference rooms.  Your comments section is like a break room where you can exchange ideas with readers who become customers and friends.  Your private office is where you work on new elements of your business that you will shortly display on your website.

Your website is the most powerful element of your online business.  One thing that’s great about a website is that your overhead infinitely less than the overhead on a bricks and mortar store.  Use your website to full advantage and watch as it pays you over and over again!  Here are my best 7 tips for fully powering up your business website.

7 Tips for Powering Up Your  Business Website

  1. Start with your name as your domain.  The first thing in politics and business is name recognition.  You are your own personal brand, and your self-named domain identifies you as such.  If you set up your website as a blog, as I have done, you can use any business name you choose as a header.  In this case, my domain is my name, and my header identifies my business, Irresistible Influence Marketing.  Owning your name as a domain also ensures that you can protect your online personal identity.
  2. Keep your website simple so that prospects and customers can easily find what they’re looking for.  This means having just a few buttons in your navigation toolbar, not too many widgets, and a simple, uncluttered layout.
  3. Do have an “About Me” or “About Us” page where you introduce yourself.  Tell your story about how and why you started your business.  Help potential customers and clients get to know, like, and trust you through a page designed to introduce yourself to them.
  4. Make sure that the way to contact you is easy to find.  Is your email address easily found on your home page and other web pages?
  5. Keep your website fresh to keep people coming back.  If your website is set up as a blog, add new content on a regular basis.  On this website, there is generally new content at least once a week and a weekly Throwback Thursday post like this one.  Some business blogs with big staffs add new content daily.
  6. Feature a variety of content on your website.  This could include original content on different topics related to your business niche, guest bloggers, great images including infographics and GIFs, video, slideshare presentations, and free offers for lead magnets that are tailored to appeal to prospects in your business niche.
  7. Is your website mobile friendly?  Here’s why this is important:

What would you add to these 7 tips?  I welcome your comments and questions and your likes and shares.

How to Access 2.5 Million Visitors a Month

Kissmetrics reports that Digg receives 2.5 million visitors per month, has a PageRank of 8, and and their Domain Authority is 100.  Plus, Digg is more marketer-friendly than Reddit.  While Reddit is higher in Alexa U.S. and worldwide rankings, Digg is much more marketer-friendly. Digg also has a much more attractive look than Reddit, which can help your Digg marketing efforts.

There was a time when Digg was known for sending server-crashing traffic to websites, but that has subsided.  Digg’s been around for a relatively long time, it was launched in 2004, and it was once the biggest social news site on the web.   While other websites have surpassed Digg in popularity, it is still a significant player.  It was revamped in 2012, and this is what Slate says about Digg now:

 “Digg captures a snapshot of all of the Web’s hottest streams. Then it presents a smart, gorgeous, editorially coherent digest of what’s popular online. Other sites have attempted this, but the new Digg is the first place that does it well.

I agree. There’s a reason why Neil Patel, Jeff Bullas, Social Media Examiner, MarketiingLand.com and others in the internet marketing world are on Digg – it is an excellent platform to share your best stuff.  Neil Rodriguez says that Digg can deliver “anywhere from 1,000 to 1.3 million page views in mere days.”  What would that level of traffic do for your business?

If your wondering how many “Diggs” it takes to really get noticed, here are some relevant stats from  2016.  Last year, the top Digg “author” got 34 Diggs.  The top story got 144 Diggs, and the top video got 443 Diggs.

Digg is a social news site like Reddit, and also like Reddit, the community votes thumbs up or thumbs down on content.  The more positive ratings, the more likely your content will be seen f by others.  How do you get those positive ratings that boost your audience?  As always, it starts with great content.  Given that, here are my 12 tips for using Digg for marketing.

12 Tips for Using Digg for Marketing

  1. Create an account.  Go to digg.com, click on the sign in/sign up button and get started.  You’ll be asked to connect your Digg account with either your Twitter, Facebook, or Google account.  Then create your profile.
  2. Grow your tribe.  The more active you are on Digg, the more people will see your profile, connect with you, and be receptive to what you have to offer.  Digg other people’s content, submit posts, make friends, network and comment.  Being involved on Digg will help your chances of getting your content noticed by others.  By the way, unintelligent comments like “This is awesome” will hurt you.  Make thoughtful comments to build your credibility and audience.
  3. Pay attention to any comments that your submissions elicit.  Conversations build friendships and friendships can blossom into business relationships (but don’t be mercenary about this – always be genuine, authentic, real).
  4. Browse the Digg website to get a feel for what content makes it big on Digg.
  5. Like Reddit, the Digg community hates self-promotion.  Just as people don’t like pushy salespeople, Diggers don’t like to be sold.  Don’t do it!  Offer good, helpful information to get positive Digg community responses.
  6. Write a great headline.  Like advertising, email marketing, and your blog, great headlines are where to start.  Don’t write great content and think that people will automatically find it and read it.  A great headline is what gets readers.
  7. Use a great image to accompany your great headline.  Go to Digg and observe the quality of the images used on the homepage.  Match or exceed that quality in order to get noticed.  If you are fortunate enough to get into the Digg Deeper
  8. Don’t Digg your own posts – this is a Digg no-no.  And be smart about submitting your own content.  It would be better to ask a friend to submit your content.  Also, Digg checks IP addresses, so if your whole office likes your content it will be downgraded.
  9. Put a Digg social button on your website and encourage readers to share your content to Digg.
  10. There is a category on Digg called “Long Reads, but generally, short content is best.  You can see this when you compare the top story on Digg (144 Diggs) to the top Long Read (86 Diggs).  Keep it short if you want to really score big.
  11. What kind of content is popular on Digg?  Lists, how-to guides, tutorials, and videos (as you can see above).
  12. Connect with influencers in your niche.  Digg is a great place to connect with the tribal chiefs in your niche.  Digg their content and comment on it.  If they add you to their friends list, hopefully they’ll comment on your content, and that in itself will drive traffic to you.

Those are my 12 best tips for using Digg for marketing; what would you add?  As always, I welcome your comments and questions, and your likes and shares (especially shares to Digg!).

 

How to Build Your Business with Backlinks

What is a backlink?  A backlink is a link to one webpage from another webpage.  Backlinks not only provide organic traffic, they also help you rank higher on Google.  What matters is not so much the number of your backlinks; what does matter most is the quality of your backlinks.

Link juice is a term used to describe the value of particular backlinks.  Some sites do not positively contribute to your ranking.  You can ask website owners to remove links that hurt your SEO, but often they won’t reply and some will actually ask you to pay for removal.  In either of these cases, go to Google’s Disavowal Tool to take care of this: https://www.google.com/webmasters/tools/disavow-links-main

Here’s a tool to help you evaluate your link juice: http://www.ecreativeim.com/pagerank-link-juice-calculator.php

12 Tips for Getting Backlinks to Your Website

How can you get backlinks from quality and relevant websites?

  1. Create great content.  It always starts with your content.  Write stuff that others want to share.
  2. Cornerstone content for your niche will help you build an audience and make it more likely that you will get backlinks.
  3. Write “How to” posts (like this one!) and list posts (sometimes called listicles).  These two types of posts are among the most likely to get backlinked.
  4. Commenting on other sites in your niche while providing a link back to your site is a way that you can personally build backlinks.
  5. Submit your site to web directories.
  6. Submit blog posts to social bookmarking sites like StumbleUpon (scroll down for a recent post on using SU), Delicious, Digg, Flipboard, BizSugar, Sharebloc, and Bundlr.
  7. Submit guest articles to other websites in your niche and always include a link back to your website.
  8. Post to Discussion Boards like Quora, and forums in your niche, and again,  always include a link back to your website.
  9. Ask questions and answer questions at Q & A sites like Answerbag, Yahoo! Answers, Blurt it, WikiAnswers, FunAdvice, Askville, and Friendfeed.  Mention your blog as a source for useful information on your q or a.
  10. Submit your blog information to blog directories.  Go here for a list of 131 different blog directories (by the way, the “Go here” is a backlink to useful information – that’s the kind of information that you want to provide – useful information that will get your content backlinked!).
  11. Use website review sites to promote your website.  Google your niche adding the word reviews to find suitable sites.
  12. Be active in groups like Google Groups and Yahoo Groups and use your engagement in groups to show your expertise in your field.

What would you add to this list?  As always, I welcome your comments and questions and your likes and shares (that’s one way that I get backlinks!).

12 Tips for Using StumbleUpon for Marketing

Interested in marketing to 25 million users?  Who wouldn’t be interested in grabbing even a portion of that vast number.  That’s how many monthly users StumbleUpon has and it is growing.  This makes SU an excellent source for traffic to your website.  Kissmetrics considers SU to be “the best traffic generator among the top seven social media sites.”

StumbleUpon describes itself in this way: StumbleUpon is a giant collection of the best pages on the internet!”

StumbleUpon is a website that recommends content based on categories.  The average page on SU receives over 180 views per month.

SU users (called stumblers) skew toward female and young (think high school and college students), but that doesn’t mean that this isn’t a powerful engine for internet marketing even if young women is not your best demographic.  Over 43% of SU’s audience comes from the U.S., according to Alexa.com.  Nearly 16% comes from India.)

12 Tips for Using StumbleUpon for Your Business

  1. When starting with StumbleUpon, set up your user profile with interests that include a number of them that relate to your business.  This will help other users find and connect with you.  Include a photo for even better connection with potential followers.
  2. Write great headlines, a description of your content, and keyword tags to help people find your content through searches.  Tags can be an effective way to help stumblers find your content.
  3. Only feature your best content on StumbleUpon.  Your content is what builds your credibility, and if your content is poor, you will get a poor reputation that will hurt your business.  Through offering great content, you can build a following on SU that can transfer to your email list, website views, customer base.
  4. According to Kissmetrics, the best content for SU is tutorials, videos, images, and lists.
  5. Use StumbleUpon’s url shortener, Su.pr, to share your content as a status update, or post the Su.pr shortened url in your Facebook and Twitter feeds.  You can also share your content from SU directly to LinkedIn.  Using SU.pr is a proven way to increase website traffic.
  6. Short blog posts are particularly effective for StumbleUpon readers.  One of the great attributes of StumbleUpon is that readers are sent to your website, if you can get stumblers interested enough to click on your content.   Keep it short if you want to hold their attention.
  7. Use powerful images to get powerful results.  Images will get your content noticed and induce readers to click to read your content.  Listicles and Infographics are excellent click bait for StumbleUpon users.
  8. To get the biggest bang from your SU efforts, be sure to have well-placed invitations on your website to sign up for your email list.  I recommend top of the page, right sidebar, and possibly a pop-up.
  9. Do very little (if any) selling in the content for StumbleUpon.  StumbleUpon not only helps users find content, it also allows them to rate content.  Too much selling can result in people leaving your content, or even worse, giving you a thumbs down.
  10. As you do with other social media, interact with other users.  Interaction is the key to relationships, and social relationships can become business relationships.
  11. StumbleUpon has a paid advertising feature called “Paid Discovery,” and it costs only $.05 to .25 per click.  With this feature you can choose your category and target demographics.
  12. AskEustice recommends devoting 20 minutes a day (no more, unless you love it and want to do more) building relationships on StumbleUpon and sharing others’ content.

What tips would you add to the 12 tips above?  I welcome your comments and questions, and your likes and shares!