Who is your ideal customer?
One of the keys to business, whether online or not, is attracting and engaging customers. But, before customers there are prospects or leads, and for a business to be...
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Marketing
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Your Key to Success: SWOT, PEST, or the 5 C’s?
Do you know how to evaluate your business’ competitive position? One way that companies plan a strategy for growth is using one of the three common frameworks for...
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Your Key to Big Audiences: Keyword Strategy
How can you build an audience for your website of people who will become customers of your business? A good place to start is keyword strategy. What is KeyWord Strategy?...
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Your Key To Success: WELCOME EMAILS
I read something on Friday that astounded me. Barry Feldman, writing for Social Media Today, says that he recently opted onto 25 email lists and more often than not, he...
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