Category Archives: List Building

The 4 Essential Types of Content Every Marketing Strategy Needs

4 Essential Content Types - A Content Marketing Strategy Series

This week, we have something special for you.

We are going to publish a five-part content marketing series, with a new article in the series each day.

The series will focus on the four essential types of content every marketing strategy needs.

Let me explain why that matters.

What are the 4 essential content types?

Different types of content play different roles in your marketing strategy. They help your business in different ways. Here at Copyblogger, we’ve been successfully using these four types of content for more than a decade.

In this week’s series, we are going to walk you through these four different types of content and show you how to use them yourself. The content types are:

  1. Attraction
  2. Authority
  3. Affinity
  4. Action

Keep in mind that these content types are not mutually exclusive. Sometimes a piece of content can play more than one role. They can work together and complement one another.

In addition, although they all may have the same look, the same feel, and the same voice, they each serve different purposes. Because of that, they have different attributes, which we’ll talk about in detail in the week ahead.

A summary of the 4 content types

Attraction content helps you reach a new audience and get your message in front of new people.

But eventually you’ll want to convince those people to trust you as an expert, so you’ll need to provide Authority content.

Once you’ve established authority, your message will spread through Affinity content. Affinity content is how you build a community of like-minded people that share your beliefs.

And it’s this community who will be your best customers. But nobody will listen to you — let alone buy from you — unless you create Action content.

Sometimes these are discrete, standalone pieces of content. Sometimes they’re a blend of two of the types. Sometimes three. We’ve got examples that blend all four.

Why it’s important to master these 4 content types

Successfully using all four types of content on your website is what allows you to command larger fees for your services and charge more for your products.

It’s what gets people to link to your content (without you even having to ask).

It’s how you land guest posting opportunities you once thought were out of your reach.

It’s how you get influencers to share your content on social media.

Successfully using all four content types is also how you convince people to like you, trust you, and ultimately buy from you. But that’s not all. These people will not only become customers. They’ll become advocates, fans, and even, in some cases, friends.

Masterfully weaving together these four content types is truly one of the best ways to build an audience that builds your business.

12 Quick Tips For Content Promotion

Content promotion is the lifeblood of your business if you are blogging for online visibility and showing potential customers and clients your expertise in your niche.  But, how do you promote your content on the web?

First, let’s look at how content used to be promoted.  If you’re still doing this, please stop now – you’re hurting your business.  Here’s the old way for content promotion:

(Image from http://contentmarketinginstitute.com)

Now, let’s talk about what works today.

12 Tips For Content Promotion

  1. Create content that drives traffic.  Easier said than done, right?  Not really.  There are types of blog content that are most likely to drive traffic.  These posts are expert interviews, infographics, resource lists, in-depth guides, long-list posts, and original research.
  2. Use Buzzsumo to find highly popular content from others on what you’ve decided to write about.  Buzzsumo is a great resource that can help you find lots of great ideas.  You’ll see another way to use Buzzsumo below.
  3. Once you have a great idea for great content and you’ve written your great content, the first place to start content promotion is to your email list (you do have an email list, right?).  Campaign Monitor reports that you’re six times more likely to get a  click from an email campaign than a tweet.  Your email list is your best option for blog readership, so always, always, always let your subscribers know about your new content.  Beyond notification, give your list what they want and they’ll come back for more over and over again.  Plus, they’ll give you a sense of what interests others in your niche as you take note of what they are responding to the most.
  4. Share your content through Facebook and Twitter.  There are free and paid ways to do this.  For more on this step, check out my 96 Amazing Social Media Marketing Tricks.
  5. Share your content through Pinterest and Instagram.  The best way I know how to do this is with Tailwind.
  6. Share on Viral Content Bee.  VCB is a site that promises to increase your traffic by 200%, and it’s free.
  7. Share your content to targeted audiences in communities like Reddit, Quora, Yahoo Answers, Stumble Upon, or Inbound, but be careful about sending them anything that can be perceived as self-promotion.  Self-promotion is a no-no and it could get you banned.
  8. Share your content to targeted audiences in communities like Reddit, Quora, Yahoo Answers, Stumble Upon, or Inbound, but be careful about sending them anything that can be perceived as self-promotion.  Self-promotion is a no-no and it could get you banned.
  9. Use Twitter’s advanced search to find people interested in your niche, connect with them, and tweet to them.
  10. Quuu Promote is one of the ways that the big boys and girls promote their content and they offer a free 14-day trial.
  11. Another way that the big boys and girls promote content is with Outbrain.  Outbrain is a pay for click service that starts at $20 a day.  I can say that I come across their services often when I’m looking at news and feature articles online.
  12. Once you’ve chosen your topic and written your content, there’s another way to use Buzzsumo.  Use Buzzsumo to find who are interested in content like what you have created.  Go back where you started with Buzzsumo by plugging in the keyword or words that you used in your initial search.  This time, find content like what you have created and click on “View Sharers” (it’s to the right of the post title).  Now, share your content via Twitter with those that come up on the next page (“See the Sharers Amplifying Content”).

Those are my 12 best tips for promoting your content.  What can you add to this?  I welcome your comments and questions and your likes and shares.

12 Tips for Using Snapchat For Marketing

Today’s Throwback Thursday post is the second most popular post this year.  It returns from August, 2016.

snapchat

In previous posts we’ve covered using Pinterest (over 100 million active users) for marketing, Instagram (400 million accounts), and reddit (2 million unique visitors per month).  Now, let’s tap into a market with over 200 million active users: Snapchat.  With over 400 million daily Snaps, this is a very active market.  With 150 million users viewing 10 billion videos on SnapChat every day, SnapChat is a great place for marketing.

Snapchat boasts, “On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States,” but the app has been growing among other age groups since it really started significant growth in 2014.  This year, over half of new users are 25 and older.  Social media marketing expert Gary Vaynerchuk says that SnapChat will be one of the top three platforms for people between the ages of 13-50 THIS YEAR!

Who is using Snapchat for marketing?  The NBA, Audi, Acura, MacDonald’s (of course, they’re everywhere), Starbucks, Taco Bell, Domino’s Pizza UK, Gatorade, Heineken, GrubHub, HBO, The New York Times, Universal Pictures, Verizon, I could go on, but isn’t that enough?

What You Need to Know About Snapchat

First, Snapchat is a mobile app that has a similarity to a regular Mission Impossible schtick that’s been going on since the M.I. television days.  A Snap (a photo or video) disappears after 24 hours.  That’s not quite M.I. speed, but it is certainly different than Facebook, Twitter, or any other social media platform.

Second, when you send a Snap to a friend, it self-destructs after they’ve viewed it (like M.I.). SnapChat Stories are where marketers can cash in.  SnapChat Stories stay alive for 24 hours regardless of whether they’ve been viewed or not.  Obviously, as a marketer, your job, if you choose to accept it (yeah, I like the M.I. movies), is to make sure that your SnapChat Stories get lots of views!

12 Tips for Using SnapChat for Marketing

How can you use Snapchat for your business?  Here are my 12 tips:

  1. You can do what I’m doing right here – share tips.  There’s a technique to this called “tap for tips.”
  2. Ask your followers to get their friends to follow you to build your audience.  You can ask them to send you proof of their help to you and you can reward them for their effortws with a good freebie.
  3. One of the fun features of Snapchat is that you can apply up to three filters to each Snap. This is like Photoshop and it’s not hard to do.  Dress up your Snaps with filters to stand out from the crowd!  Emojis, colors, text (including time and date) are some of the filters you can add.
  4. You can add music to your Snap as another way to stand out from the crowd.
  5. You can create colorful frames for your Snaps.  Here’s how to do it according to Hootsuite: First,  after you’ve taken your Snap, create a one-letter caption with the largest size text (tap the “T” icon).  Second, enlarge it so that it creates a border around the picture. Third, position it until you have the frame you want.
  6. Combine video, images, artwork, and graphics (including text) to produce Stories that lead to deeper engagement with your audience.  Mix mediums for greater effect.
  7. Use SnapChat to promote content on your website.  If you are a blogger, let people know that you’ve created new content.
  8. Use SnapChat for promotional offers like coupons and discounts.  The short time frame of SnapChat lends itself to urgency, so use that to your advantage.
  9. Use SnapChat for freebies.  If you have a lead magnet, feature it on SnapChat.
  10. SnapChat is a great platform for creating excitement about new products and services. Think about movie trailers for upcoming films and use that same sort of vibe for your new product and service launches.
  11. Use SnapChat ads like you would a boosted post on Facebook to reach more people.
  12. Have fun.  That’s what SnapChat is about, and it allows you to show your creative side. There is no better social media platform for being yourself, so allow your personality to shine through your Snaps.

Here’s some bonus content – Helpful Snapchat lingo courtesy of pocket-lint.com:

Snapchatters: Snapchat users

Snaps: Photos or videos taken via Snapchat (you can send a snap to a snapchatter, but it can only be viewed by the recipient for one to 10 seconds before it disappears forever)

Snapback: A reply to a snap

Story: A snap you can broadcast to followers (recipients can view it an unlimited amount of times in 24 hours, and you can also post multiple snaps to your story in one day to create a narrative of sorts)

Scores: The total number of snaps you have sent and received (appears next to your name in friends’ contact lists and vice versa)

Chat: A feature that lets you privately/directly message friends

Here: A feature that lets you start a live video chat within a direct message

So, now that you know all this, start killing it on Snapchat!  As always, I welcome your comments and shares, and please connect with me on Snapchat (tonyseel12).

What type of blogger are you?

Blogging has come a long way from the personal weblog days.  Sure, there are still personal weblogs around, lots of them, but entrepreneurs quickly understood how blogging could become a source of income.  In a blog post on the Mindler blog, Preena Gadra writes about four types of blogger.   To her four types, we’ll add a fifth.

  1. A hobby blogger.  The hobby blogger is the one who blogs out of a love of blogging, writing. or a particular interest.  There may be a passion for a topic, maybe something deeply personal, and they build an audience, maybe small, maybe large, around a common interest.  A hobby blogger may make a few pennies a month.
  2. A part-time blogger.  The part-time blogger may spend two hours a day or more to blog as a means to supplement their income.  The part-time blogger uses their blog to share their wisdom, knowledge, or expertise.  Gadra reports that there are part-time bloggers who earn a few thousand dollars a year.
  3. A full-time blogger.  For full-time bloggers, blogging is their job.  They devote the bulk of their days to blogging and can earn five to six figure incomes, or more.  Professional bloggers make their living from blogging through a multiple of income sources: website ads, affiliate marketing, personally created products, and for the superstars, speaking engagements at seminars and conferences.
  4. The corporate blogger creates content for a business either as part of their job or as the primary responsibility of their job.  Corporate bloggers create content to promote products and services, and to meet the public relation needs of the corporation through communication to the public, employees, and stockholders.
  5. The entrepreneur uses their blog as part of the marketing mix for their business.  The entrepreneur blogger can be a part-time or full-time blogger.

Problogger reports that most bloggers earn less than $100 a month with 30% making less than $10 a month.  16% of the 4,000 respondents said that they earn more than $2,500 a month.  Blogging is not the way to quick riches, but given time and the right approach you can build a business around a blog.

How can your blog become the primary source of your income or a source for extra income?

16 Tips For Blogging For Fun and Profit

  1. Find a niche that you love and start writing.
  2. Pay attention to the design of your blog.  Does it look professional?  Is it easy to navigate?  Is it easy to read and otherwise use?
  3. Focus your writing on a target audience within your niche.  Create content that will help those in your target audience – meet their needs, wants, and expectations to build your audience.  This should go without saying, but always be truthful in what you write if you want to be trusted by your audience.
  4. Write valuable content.  Don’t be afraid to give away valuable content in your blog posts – you will be rewarded as you build your reputation as a go-to guy or gal in your niche.
  5. Write evergreen content.  Evergreen content is content that stays current no matter what changes happen in your niche.
  6. Write great headlines.  Great headlines get your audience to read your posts.  If this is difficult for you, get my free headlines report to discover the 10 ultimate headline formulas that will expand your readership (and sales).
  7. 300-1000 words is generally the range you want to shoot for when you are creating blog posts.  You need 300 words to get ranked by search engines, but too many words will scare away some readers.  Keep your writing tight – don’t just write to fill a word quota (that can be really boring for readers).  Don’t be afraid to ruthlessly edit your work.  Joe Pulizzi compares a blog post to a miniskirt.  It has to be short enough to be interesting, but long enough to cover the subject.
  8. Put your own spin on everything you write.  There is little need to regurgitate other people’s content;  me-too content is not likely to draw a loyal tribe of followers.  Put your personality and viewpoint into your writing and those who like your voice will become your loyal tribe of followers.  People follow people more than they follow websites.
  9. Read others for inspiration and to stay current in your niche.
  10. Write frequently.  SEO rewards new content and the more new content you can put up, the better your SEO results will likely be.  This also gives your loyal tribe a reason to check in with your blog frequently.
  11. Have a consistent schedule for adding new content to your blog.  Blogger and internet marketer extraordinaire Neil Patel points out that keeping existing readers is a whole lot easier than finding new ones.  However, regular blogging will build your subscriber base as the following graph shows.
  12. Engage with your audience.  Social media announcements of new content can be one way for engagement, but certainly accept comments on your blog.  Encourage your readers to comment on your posts.  You can even solicit post ideas from your audience.
  13. Utilize your blog to let readers and email subscribers stay current on what’s going on in your business (if you are a business blogger).
  14. Use share buttons on your website and encourage your readers to share your content on social media.
  15. Use marketing, free and paid, to build your audience.  Ads, promotions, lead magnets, commenting on other blogs in your niche, and guest posting are ways to market your blog and business.
  16. Use your blog to build an email subscriber list.  Your email list is the best way to promote new content on your blog.  This list will also become the source of the bulk of whatever income you receive from your blog.

Those are my best tips for blogging.  What would you add?  I welcome your comments and questions, and your likes and shares.

7 Tips for Powering Up Your Business Website

Today’s Throwback Thursday post returns from November 2014 and it’s been revised and expanded.

your website

Have you ever thought of your business website like a bricks and mortar store?  Your website can have a showroom, a salesroom, and a stock room. There can be a conference room, and a break room.  You can even put in a private office.

For internet marketing, your website can be the most versatile part of your business. People can find your business through many sources, including social media.  Once they come to your home page they will see your banner, which is like the signage of a bricks and mortar store.

With your banner, you introduce yourself and your business.  Everything “above the fold” is like looking into a store window to the showroom floor.  Everything “below the fold” is part of the showroom that isn’t as visible through the front window.

Other pages are salesrooms in the form of sales pages and landing pages. Thank you pages (also called content delivery pages) are in your stockroom.

You can set up your site as a blog and offer valuable content, the kind that businesses routinely present in conference rooms.  Your comments section is like a break room where you can exchange ideas with readers who become customers and friends.  Your private office is where you work on new elements of your business that you will shortly display on your website.

Your website is the most powerful element of your online business.  One thing that’s great about a website is that your overhead infinitely less than the overhead on a bricks and mortar store.  Use your website to full advantage and watch as it pays you over and over again!  Here are my best 7 tips for fully powering up your business website.

7 Tips for Powering Up Your  Business Website

  1. Start with your name as your domain.  The first thing in politics and business is name recognition.  You are your own personal brand, and your self-named domain identifies you as such.  If you set up your website as a blog, as I have done, you can use any business name you choose as a header.  In this case, my domain is my name, and my header identifies my business, Irresistible Influence Marketing.  Owning your name as a domain also ensures that you can protect your online personal identity.
  2. Keep your website simple so that prospects and customers can easily find what they’re looking for.  This means having just a few buttons in your navigation toolbar, not too many widgets, and a simple, uncluttered layout.
  3. Do have an “About Me” or “About Us” page where you introduce yourself.  Tell your story about how and why you started your business.  Help potential customers and clients get to know, like, and trust you through a page designed to introduce yourself to them.
  4. Make sure that the way to contact you is easy to find.  Is your email address easily found on your home page and other web pages?
  5. Keep your website fresh to keep people coming back.  If your website is set up as a blog, add new content on a regular basis.  On this website, there is generally new content at least once a week and a weekly Throwback Thursday post like this one.  Some business blogs with big staffs add new content daily.
  6. Feature a variety of content on your website.  This could include original content on different topics related to your business niche, guest bloggers, great images including infographics and GIFs, video, slideshare presentations, and free offers for lead magnets that are tailored to appeal to prospects in your business niche.
  7. Is your website mobile friendly?  Here’s why this is important:

What would you add to these 7 tips?  I welcome your comments and questions and your likes and shares.

tonyseel

October 4, 2017

I read something on Friday that astounded me.  Barry Feldman, writing for Social Media Today, says that he recently opted onto 25 email lists and more often than not, he did not receive a welcome email.  That’s almost criminal, but here’s the stat on this:

Feldman’s experience doesn’t square with the stat, but my question for you is this: are you part of the 42.3%?  Here’s the first reason to send a welcome email: in a recent survey 74.4% of people said that they expect a welcome email when they opt in to an email list.  They are expecting it and waiting for it – this is the worst possible time in a new relationship to disappoint.  When you send a thank you, you are showing that you value your new subsciber customer, or client.  Besides, it’s the polite thing to do!  Plus, it starts a conversation with your new subscriber.

AWeber calls the welcome email, “the one email you should always send – no matter what.”  The welcome email is the first email that new subscribers receive from you when they opt in to your list, and it will likely be the one email most opened.  AWeber says “they get open rates that are 4 times higher and click-through rates that are 5 times higher than other emails.”

With your welcome email, you set the stage for a growing relationship with a potential customer, client, patient, or donor.  With a great welcome email, you improve your open rates and click-through rates for future emails that you will send.  This all starts with your first welcome email, and a good welcome sequence can build this out for you and increase your sales and income.

Think about it – your welcome email arrives shortly after someone has joined your tribe – their interest is at the highest level.  Look at this:

Not only do your new subscribers expect a welcome email, they are likely to open and read it.  Not only that, they are three times more likely to buy from you during your welcome email sequence.  The welcome emails that you create and use give you a great advantage over any competitors that aren’t using them.  They give you the best possible opportunity to build your reputation with your new subscriber. Do you need more reasons to send welcome emails?  If not, let’s dig in.

The following infographic offers a boatload more of reasons to use welcome emails along with tips:

Did any of the numbers in the infographic grab you?  How about the 336% jump in transaction rate?  Or the 196% lift in unique clicks?  Those are certainly impressive, but don’t miss the other impressive rates in the infographic.  The point is welcome emails can dramatically help your business.

In a series of welcome emails, you can do a number of things that are beneficial to your business like helping your subscribers see why they should get to know, like and trust you.  By establishing trust, and building your authority and affinity with your subscribers you give them reasons to do business with you.   One of the best parts of welcome emails is that you can automate this process through your autoresponder.

Here’s another stat that should be a strong motivator for you –  the open rate for your welcome emails can be 70% better than the open rate for the broadcast emails that follow your welcome sequence.  If you have a welcome sequence and it’s not performing this well, it’s time to rework the emails in that sequence.  Start by rewriting the headlines.

What will you say in your welcome emails?

  1. The first priority of your welcome email is to make a great first impression.  Part of this priority is the delivery of your lead magnet, the incentive that you offered to encourage new subscribers to put their faith in you and give you their email address.  Your welcome email is the best way to deliver your lead magnet since it also verifies that you’ve been given a legitimate email address.
  2. Your first welcome email is a perfect place to introduce yourself.  Make that great first impression by establishing your authority in your niche.  Why should you be the go-to person in your field?  Convince your new leads that they should listen to you.  You also want to build an emotional connection, and there’s no better way to do that than to judiciously sharing your story.  Judicious means don’t go overboard with this (keep it concise)!
  3. Start a conversation with your new subscriber.  What question can you ask that will get your subscribers talking to you?  As long as it is related to your niche and their struggles, you’ve got a great opportunity to build a great business relationship right from the start.
  4. Set the expectations of your new subscriber by telling them about the kind of valuable information that you will be sending them via email.  You can reinforce this objective by including links to your most popular posts.  You can also tell them how often you will be emailing them.
  5. Tell your new subscriber where they can find you on social media.  Social media is a fabulous way to establish a growing bond.
  6. Encourage them to whitelist you.  If their email program is sending your emails into a spam folder, you’re sunk, at least with them.  A P.S. is a good place to place your whitelist request.
  7. What do you expect from your new subscribers?  Tell them.  This is an important place to be clear about what goals you have for your new subscribers.  Do you want them to follow you on social media?  Ask them to do so.  Do you want to introduce your product line?  Make that clear.  What kind of feedback do you want from your new subscribers?  Let them know how they can help you meet their needs through their feedback to you in replies and through participating in surveys.
  8. In your sequence of welcome emails, each email should have one specific purpose.  Ask for one action, whether it’s a download of your lead magnet, a look at the sales page for your tripwire product or main product, or some other action related to your business.
  9. In your emails to your subscribers, ask for referrals.  Referrals are one of the best ways to build your business since satisfied customers and clients can become your greatest advocates for you with people that they know.
  10. Make sure that there’s a clear call to action in every email that you send.

A Welcome Email Sequence That You Can Use Right Now!

Let’s go through a typical welcome email sequence.  This sequence utilizes six emails.  There is no hard and fast rule on how many emails should be in your welcome sequence.  Starting out, you may wish to experiment and make adjustments based on the open rates of your welcome emails.  Adjustments should start with your headlines if the problem is open rates. As my loyal email subscribers know,

As my loyal subscribers know, I like to send welcome emails each day until the sequence is completed.  Others suggest spacing them 2-3 days apart.  Here’s a good sequence that you can use:

  1. The first welcome email is sent immediately after someone opts in to your list.  This is your introduction to your new subscriber, and the work done with this email is to establish a bond with them.  This bonding starts with the delivery of the lead magnet that interested them.  Second, this bonding is done by being crystal clear on identifying your target audience in this email.  Help your new subscriber understand what you’re about and what you have to offer them. Your goal in doing so is to establish that your new subscriber is a legitimate member of your tribe.
  2. Your second welcome email is your opportunity to encourage your new subscriber to get your lead magnet if they haven’t yet done so.  Provide the link for them again. You can also go a little further in helping them understand how valuable you are to them.  This is a great place to ask your new subscribers to reply to you.  The personal contact will deepen your bonding with them.
  3. In your third email, you can go a bit deeper in introducing yourself.  It’s essential that you tell your story in a way that helps your new leads connect with you.  They need to be able to see themselves in whatever story that you tell about yourself.  Show them how you overcame the kinds of challenges, problems, or issues that your products address.
  4. Make the fourth email educational in nature – tell your new leads something related to your niche that they can use.  They opted into your list because they believed you had something of value that would help them.  Now, in this email, add to the help that you offered them in your lead magnet.  Your fourth email help may be a video, another lead magnet, a tripwire product, or your main product.  Any selling should be soft selling at this point.  It is counterproductive to have prospects opt out at this point when they really haven’t gone very far with you.
  5. For those who respond to your fourth email, you can segment them to another list based on what they responded to.  For those who didn’t respond, you can offer something else, or deepen the sale on your tripwire or main product.
  6. This email can be a variation on email five.

What would you add to this?  I welcome your comments, suggestions, and questions, and your likes and shares.

 

12 Tips for Using StumbleUpon for Marketing

Interested in marketing to 25 million users?  Who wouldn’t be interested in grabbing even a portion of that vast number.  That’s how many monthly users StumbleUpon has and it is growing.  This makes SU an excellent source for traffic to your website.  Kissmetrics considers SU to be “the best traffic generator among the top seven social media sites.”

StumbleUpon describes itself in this way: StumbleUpon is a giant collection of the best pages on the internet!”

StumbleUpon is a website that recommends content based on categories.  The average page on SU receives over 180 views per month.

SU users (called stumblers) skew toward female and young (think high school and college students), but that doesn’t mean that this isn’t a powerful engine for internet marketing even if young women is not your best demographic.  Over 43% of SU’s audience comes from the U.S., according to Alexa.com.  Nearly 16% comes from India.)

12 Tips for Using StumbleUpon for Your Business

  1. When starting with StumbleUpon, set up your user profile with interests that include a number of them that relate to your business.  This will help other users find and connect with you.  Include a photo for even better connection with potential followers.
  2. Write great headlines, a description of your content, and keyword tags to help people find your content through searches.  Tags can be an effective way to help stumblers find your content.
  3. Only feature your best content on StumbleUpon.  Your content is what builds your credibility, and if your content is poor, you will get a poor reputation that will hurt your business.  Through offering great content, you can build a following on SU that can transfer to your email list, website views, customer base.
  4. According to Kissmetrics, the best content for SU is tutorials, videos, images, and lists.
  5. Use StumbleUpon’s url shortener, Su.pr, to share your content as a status update, or post the Su.pr shortened url in your Facebook and Twitter feeds.  You can also share your content from SU directly to LinkedIn.  Using SU.pr is a proven way to increase website traffic.
  6. Short blog posts are particularly effective for StumbleUpon readers.  One of the great attributes of StumbleUpon is that readers are sent to your website, if you can get stumblers interested enough to click on your content.   Keep it short if you want to hold their attention.
  7. Use powerful images to get powerful results.  Images will get your content noticed and induce readers to click to read your content.  Listicles and Infographics are excellent click bait for StumbleUpon users.
  8. To get the biggest bang from your SU efforts, be sure to have well-placed invitations on your website to sign up for your email list.  I recommend top of the page, right sidebar, and possibly a pop-up.
  9. Do very little (if any) selling in the content for StumbleUpon.  StumbleUpon not only helps users find content, it also allows them to rate content.  Too much selling can result in people leaving your content, or even worse, giving you a thumbs down.
  10. As you do with other social media, interact with other users.  Interaction is the key to relationships, and social relationships can become business relationships.
  11. StumbleUpon has a paid advertising feature called “Paid Discovery,” and it costs only $.05 to .25 per click.  With this feature you can choose your category and target demographics.
  12. AskEustice recommends devoting 20 minutes a day (no more, unless you love it and want to do more) building relationships on StumbleUpon and sharing others’ content.

What tips would you add to the 12 tips above?  I welcome your comments and questions, and your likes and shares!

 

7 Simple Tweaks To Grow Your Email List

  1. Put together a professional and attractive website – now wait, if you think this isn’t simple.  Look at other websites in your niche and put your website together using the best practices of others.  This is your showroom, so make sure it looks great.
  2. Create great content for your website.  Creating great content may not seem simple, either, but again, this doesn’t have to be hard.  Write about what you are passionate about, which shouldn’t be difficult if you’ve chosen a niche that you’re passionate about.  Without great content, why would anyone come to your website?  Show your readers that you know what you’re talking about.
  3. Have an opt-in form above the fold.  This means giving your readers the opportunity to join your list from the very first moment they’ve found their way to your site.
  4. Have multiple opt-in forms located in strategic places on your website.  On this website, you’ll see one opt-in form at the very top and another one is the right sidebar.  Here are three other places for opt-in forms:
    – Inside your blog posts
    – At the end of blog posts
    – In a pop-up
  5. Use a lead magnet to entice website guests to sign on.  Your lead magnet could be a video, white paper, cheat sheet, podcast, an ebook, or anything you can think of that would be valuable enough to encourage sign-ups to your list.
  6. Create and promote multiple lead magnets.  Having more than one lead magnet can grow your list by giving different people the incentive that is most attractive to them.
  7. Subscriber-only content and discounts can build your list.  When readers know that they’re missing out on some valuable content and discounts, you’ve given them two more reasons to sign up.  FOMO is real (fear of missing out).

What are simple tweaks that you would add to these seven?  I welcome your comment and questions, and your likes and shares.

 

9 Super and Free Internet Traffic Ideas

By 

Expert Author Jeff Gadley

Do you want to get free internet traffic to your website? As you may know that there are 2 ways to get Internet traffic, one is to pay for it and the second one is to get it for free. Both are beneficial in achieving your ultimate goal of web traffic but sometimes it comes down to budgeting. You can learn how to use free internet traffic ideas to get high web traffic, if you do not have enough marketing budget at hand.

I have listed 9 online marketing ideas that are guaranteed to help you get free internet traffic.

  1. Article marketing: It involves writing and submitting of articles to various articles submission directories with link of your website in the Authors or Resource box.

2. Blogging: Another useful method is Blogging. Write articles or some informative content and post it in your blog where people can come and read. Do not forget to put in your website link in the blog.

3.  Join Online Forums: You can join various online forums and participate in them by writing down content on different niche. Add your website link in the signature so that visitor can click and read more of the related content. Do this on regular basics and you would get free internet traffic for sure.

4. Social Networking: Use of social networking websites to get free internet traffic is not new. You can post your website link on various popular networking websites link Myspace, Facebook, Twitter, Direct Matches etc and attract potential customers.

5. Ezine Advertising: Use e-mail newsletters to attract more and more visitors to your website.

6. Classified Ads: Place advertisements at various ad directories and get free internet traffic. You can also hyperlink certain keyword or phrases relating to your website in these classifiers.

7. Viral Marketing: There is no better way than ‘Word of Mouth’. Let people talk about your business and telling their friends to go online and check out your website.

8. Email Marketing: In this method, you need to build or create your own mailing list of potential customers. This is one of the easiest ways to reach out to customers. Drop regular emails to make customers aware of latest products or services.

9. Write Free Reports: You can even write reports on useful information and share them online for free.

You can start today and get free internet traffic by fully embracing and utilizing the described above marketing methods. They are time-tested and can be very effective in helping you get website visitors and make sales.

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About Author

Jeff Gadley is an expert internet author that currently writes articles in a number of disciplines. Just like many of you, he is looking to find more website visitors! He presently reviews Low cost, No cost or Free marketing solutions that specifically are designed to Increase Targeted Web Site Traffic. Visit [http://FreeWebTrafficFlow.com].

How Effective Is Your Lead Magnet?

In one of the three most recent posts on tonyseel.com about blogging, I mentioned lead magnets.  They are an important element of online marketing and one that deserves a full post, so here it is!

Every business is dependent on new leads.  Increasing customer value is the most cost-effective way of increasing profits, but having a consistent stream of new leads is the lifeblood of most businesses.

Increase your leads and you will increase your customer base.  Increase your customer base on a regular basis and your increasing customer value will have an even greater impact on your bottom line.

How do you increase your leads?  One of the most effective ways is a lead magnet.

What is a lead magnet?  A lead magnet is something of value that you give away for free in exchange for an email address.  Your lead magnet is your ticket to building your list.  Here are three ideas (I’ll give you some more ideas shortly).

3 Great Lead Magnets

  1. Your lead magnet could be an offer of your time (e.g. a free consultation).
  2. It could be a webinar (which is a very popular lead magnet today).
  3. It could be a product you’ve created (like my lead magnet, “The 10 Ultimate Headlines Formula To Maximize Your Profits“).

There are many different lead magnets – the most important aspect of a lead magnet is that it is attractive and desirable for your target audience.

The principle behind an effective lead magnet is the same as the rationale for your products and services – what will be of most help to your target audience?  How can you meet a need or solve a problem for them with your lead magnet?  What can you create that will be irresistible to your target audience?

Who is Your Ideal Customer?

Before I give you more ideas on what you can offer as your lead magnet, let’s get laser-clear on who your ideal customer is and what will be most appealing to them.

  1. Who do you want to attract?  When you have a mental image of your ideal customer, create an avatar of that person, filling in as many details about them as you can.  An avatar is simply a person or figure that represents your target audience.  The more details that you can add to this, the better idea you will have about who you are trying to reach.
  2. What can you create that will be valuable enough to them to induce them to give you their email address?  I’m not talking about creating the minimum value lead magnet that will attract your ideal customer.  Skimping on our lead magnet is a sure way to communicate to potential customers and clients that you don’t have what it takes to deliver what they need most.What you want to do is give as much value as you can in order to introduce potential customers and clients to your business.  Show those new to you and your business that you can over deliver on your promises.  People are inundated with email these days, so your lead magnet must be powerful enough to get them to add you to their inbox!

Once you’ve answered those two questions, you’re ready to create your lead magnet.  Do you have some solid ideas for what your lead magnet should be?  I offered three great ideas above, but here are five more.

Five More Great Lead Magnet Ideas

4. A cheat sheet.  A cheat sheet is a list, or a set of tips, or a worksheet that can help your potential customers and clients to solve a specific problem.  The more specific you can get on your content for your cheat sheet, the best targeted it will be for your ideal customer.

5. Content Upgrades.  In this approach, you take a blog post and then create more content around it that can be offered as an enhanced pdf version of the post.  Brian Dean reports that this approach has yielded conversion rates of 1198.32%!  I know that sounds unbelievable, but I’m going to try this shortly and I’ll let you know how it turns out.

Dean did this with 15 of his blog posts and saw an 185% conversion rate increase.  For one of his blog posts he hit that 1198.32% increase.

6. Templates.  People love templates and you can easily create them using Microsoft Word, Excel, or a number of other programs.  I just googled free templates and the first results were: website templates, graphic design templates, newsletter templates, and online form templates.  It would take literally all day to go through all the links that Google pulled up on that one search.

7. Swipe files.  I’ve downloaded a number of these from other internet marketers and they can be extremely useful.  Swipe files are simply a file of examples of something that is pertinent to your business. Advertising copywriters often keep swipe files of great ads.  You can pack a lot of useful information into a swipe file, which is why they can be valuable to your audience.

7. A video tutorial.  These aren’t hard to do and can definitely meet a need for your new subscribers.  Here’s a video I did nearly 3 years ago and while it’s not a tutorial, it is a good 3-minute treatment of why to use video for marketing.

8. Free training can be offered through a number of mediums including video, written reports, workbooks, webinars, teleconferences, etc.

Unleash This Super Power For Your Business!

The power of your lead magnet to draw in new subscribers is one of the great super powers of an automated online marketing business.  If you’ve got a great lead magnet and good promotion of your business, you are on your way to big paydays over and over again.

I welcome your comments and questions, and your likes and shares.