Category Archives: List Building

List Building: A Key For Your Internet Marketing Success

This week’s posts are focused on list building, an important part of building a profitable online business.  Today’s Throwback Thursday post returns from March, 2014, and it’s the seventh most popular post on tonyseel.com.

One of the basics of internet marketing is building a subscriber’s list. List building is the key to the most profitable way to earn money on the internet. This list is made up of those who have opted into your one-time offer by providing you with their email address. The fastest way to grow your list is through advertising and the best form of advertising that I have used for fast list building is solo ads. There is a downside to solo ads that I will address further down.

Solo ads are purchased from vendors who have built up lists of thousands of email addresses. What is most desirable is to have your one-time offer sent to a list of those who have responded positively to other email offers. You are looking for solo ad sellers who have lists that convert – that is, get you email addresses and sales. You are in business to make some money, aren’t you?

The Big Issue with Solo Ads

The problem with solo ads is that there are skads of poor solo ad sellers. These guys and gals take your money, but you get very little return on your investment. I’ve created a list of the best solo ad vendors that have worked for me and you can have it for free if you’ll email me at support@tonyseel.com.

How to run a solo ad

To run a solo ad, you will need a swipe. A swipe is the email copy that you give to the solo ad provider to send to his or her list. You’ve probably received a few of these yourself and your swipe, including a compelling headline in the subject line, will determine whether or not someone will read your email and subscribe to your list.

Solo ads are purchased according to clicks. Clicks are measured in a few ways, but the most basic is when someone opens your solo ad email or clicks on your ad. My advice to you is start small, buying 50 or 100 clicks. Realize that not everyone that clicks on your ad will subscribe to your list, so your list building will take repeated ad buys.

As I’ve suggested above, not all solo ad sellers are equal. It is good to find a site (like solochecker.com) or a successful internet marketer’s rolodex, that will give you some information on who you can trust and who you should stay away from. Again, you can receive my rolodex for free by requesting it at support@tonyseel.com.

Where are you going to send those who subscribe to your list? You can create a lot of work for yourself by sending them to your personal email address, but there is a much better way. Sign up with AWeber (the company I work with and recommend) and use your account to compile and communicate with your list. You can find AWeber on my Recommended Resources page.
Once you’ve started compiling a list, you will want to follow-up with those who have signed on with you. Follow-up is an art, and it is good to have help with this. My headlines report and advertising course on video are great resources for this.

To make money, grow your list. Grow it with quality leads and you’ll be the one throwing the Gatsbyesque parties! I hope that this is helpful for you. I invite your questions or comments, and your likes and shares.

10 Things Your Competitors Can Teach You About List Building

Leads are the lifeblood of your business. A SalesForce study revealed that “companies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 percent lower cost.”

Without a regular stream of leads, your business will likely fail.  So, what’s the secret to getting the leads that move your business forward?  Read on.

10 Things Your Competitors Can Teach You About List Building

1. Quality is more important than quantity. Understanding your best targeted audience. and how to best reach them will keep your marketing costs down and get you the most sales for every marketing dollar that you spend.  It’s not productive to have a less targeted audience that isn’t buying from you.  It’s exceedingly better to have an audience that is most receptive to your marketing messages and most importantly, your products and services.

2. Your lead magnet must be attractive enough to your targeted audience that they will enthusiastically sign up for your list.

Ryan Deiss of Digital Marketing recommends these questions about your lead magnet:

  • What offers will I make to new leads?
  • How well do these offers convert?
  • How much is a visit to my Lead Magnet landing page worth?
  • How much is a new lead worth?
  • How much is a new sale worth?

3. You need a signup form above the fold on your homepage that will attract attention, share the benefits of joining your list, and compel readers to provide their email address.

4. Turn your “About Me” page into a lead-generating machine.  Brian Dean of Backlinko  putting an opt-in form in the middle of your About Me page and another one at the end of the page.   I’m going to get right on this!

5.  You need a landing page with a high-converting lead generation form.  What is a landing page?  It is a webpage that leads are directed to after they click on a link.  Your landing page is dedicated to capturing leads, or it can be set up as a click-through page as part of your marketing funnel.  Is your landing page converting traffic into leads for your business.

6.  Do you know the LPF technique?  LPF stands for Landing Page Funnel, and it can be highly effective.  Here’s how it works:

A. First, identify the landing pages on your site that convert the best.

B. Design your site to funnel readers to those pages.  Do this by adding links on different pages and posts on your site to drive traffic to your best-converting landing pages.  Michael Hyatt does this, and you can easily do it yourself.  In fact, wander over to his website and see how he does it.

7. Write a guest post for another blogger in your niche.  It’s good to contact them first, and maybe have an idea of what you’ll write for them.  Pitch them one or more ideas and see what they’d like.  Here are some tips on guest blogging:

A. Let them know that you’ll link to your guest post on their website from your website.

B. Promote your guest post on Facebook, Twitter, and the other social media that you regularly use.

C. Respond to comments on your guest blog post.

D. Insist that there be a link back to your blog.  Often this will come at the beginning or the end of the post.  It will look something like this: Tony Seel is an author and the Founder and CEO of Irresistible Influence Marketing.

8. Research your competitors to see if any of them link to content like what you’ve already written.  Contact them and suggest that they link to your content.

9. Is your method for list building fast or slow?  Both can work, but if you want the method for building a list quickly, you are going to have to spend money.  Fast list building happens by contracting with others through solo ad purchases, banner ad purchases, Facebook ads, Google ads, and the like.  Personally, I’ve had most success through solo ad purchases, but I’ve also had some duds that produced very little.  The fast method will cost you financially, but it can also produce some great targeted leads.

The slow method happens through your website and the websites and email lists of those you can partner with.  Here are some slow method ideas for you:

A. Put an opt-in form above the fold on your website.  Depending on how much traffic your website gets and the quality of your content (which generally drives the traffic), this can be an effective, but slow way, to build your list.

B. Use free social media.  Build a Facebook page for your business, and let people know about new blog posts on it.  Share about your new content through Google+, LinkedIn, Pinterest, and/or other social media sites.  Set up your social media pages to lead to your landing page for obtaining email addresses for your list.

C. Contact other bloggers in your niche and cross-promote with them.  Ask them to promote your stuff in exchange for you promoting their stuff.  Note: this isn’t going to work if you have a list of 1,000 or less subscribers and you’re contacting Neil Patel or Ryan Deiss.

D. Take old posts on the same subject and put them together for a PDF that you can offer as a lead magnet.  You’ll have to promote it, but you can do so with tips B and C above.  Make sure the content is good; otherwise, those who receive it won’t get the good impression of your business that you want them to get.

10. Use content upgrade popups.  You may hate them, but they are effective.  Those PDFs that you create from old content can be offered as lead magnets that are specific to blog posts about their topics.  This works like this: imagine that you write a new blog post on traffic generation.  You have some other blog posts that you’ve written on this subject that you’ve put together as a PDF.  At the end of your new post, a content upgrade popup can appear and offer that content upgrade to your readers.

What would you add that has been a powerful means for list building for you?  I welcome your comments and questions, and your likes and shares.

 

The 4 Essential Types of Content Every Marketing Strategy Needs

4 Essential Content Types - A Content Marketing Strategy Series

This week, we have something special for you.

We are going to publish a five-part content marketing series, with a new article in the series each day.

The series will focus on the four essential types of content every marketing strategy needs.

Let me explain why that matters.

What are the 4 essential content types?

Different types of content play different roles in your marketing strategy. They help your business in different ways. Here at Copyblogger, we’ve been successfully using these four types of content for more than a decade.

In this week’s series, we are going to walk you through these four different types of content and show you how to use them yourself. The content types are:

  1. Attraction
  2. Authority
  3. Affinity
  4. Action

Keep in mind that these content types are not mutually exclusive. Sometimes a piece of content can play more than one role. They can work together and complement one another.

In addition, although they all may have the same look, the same feel, and the same voice, they each serve different purposes. Because of that, they have different attributes, which we’ll talk about in detail in the week ahead.

A summary of the 4 content types

Attraction content helps you reach a new audience and get your message in front of new people.

But eventually you’ll want to convince those people to trust you as an expert, so you’ll need to provide Authority content.

Once you’ve established authority, your message will spread through Affinity content. Affinity content is how you build a community of like-minded people that share your beliefs.

And it’s this community who will be your best customers. But nobody will listen to you — let alone buy from you — unless you create Action content.

Sometimes these are discrete, standalone pieces of content. Sometimes they’re a blend of two of the types. Sometimes three. We’ve got examples that blend all four.

Why it’s important to master these 4 content types

Successfully using all four types of content on your website is what allows you to command larger fees for your services and charge more for your products.

It’s what gets people to link to your content (without you even having to ask).

It’s how you land guest posting opportunities you once thought were out of your reach.

It’s how you get influencers to share your content on social media.

Successfully using all four content types is also how you convince people to like you, trust you, and ultimately buy from you. But that’s not all. These people will not only become customers. They’ll become advocates, fans, and even, in some cases, friends.

Masterfully weaving together these four content types is truly one of the best ways to build an audience that builds your business.

12 Quick Tips For Content Promotion

Content promotion is the lifeblood of your business if you are blogging for online visibility and showing potential customers and clients your expertise in your niche.  But, how do you promote your content on the web?

First, let’s look at how content used to be promoted.  If you’re still doing this, please stop now – you’re hurting your business.  Here’s the old way for content promotion:

(Image from http://contentmarketinginstitute.com)

Now, let’s talk about what works today.

12 Tips For Content Promotion

  1. Create content that drives traffic.  Easier said than done, right?  Not really.  There are types of blog content that are most likely to drive traffic.  These posts are expert interviews, infographics, resource lists, in-depth guides, long-list posts, and original research.
  2. Use Buzzsumo to find highly popular content from others on what you’ve decided to write about.  Buzzsumo is a great resource that can help you find lots of great ideas.  You’ll see another way to use Buzzsumo below.
  3. Once you have a great idea for great content and you’ve written your great content, the first place to start content promotion is to your email list (you do have an email list, right?).  Campaign Monitor reports that you’re six times more likely to get a  click from an email campaign than a tweet.  Your email list is your best option for blog readership, so always, always, always let your subscribers know about your new content.  Beyond notification, give your list what they want and they’ll come back for more over and over again.  Plus, they’ll give you a sense of what interests others in your niche as you take note of what they are responding to the most.
  4. Share your content through Facebook and Twitter.  There are free and paid ways to do this.  For more on this step, check out my 96 Amazing Social Media Marketing Tricks.
  5. Share your content through Pinterest and Instagram.  The best way I know how to do this is with Tailwind.
  6. Share on Viral Content Bee.  VCB is a site that promises to increase your traffic by 200%, and it’s free.
  7. Share your content to targeted audiences in communities like Reddit, Quora, Yahoo Answers, Stumble Upon, or Inbound, but be careful about sending them anything that can be perceived as self-promotion.  Self-promotion is a no-no and it could get you banned.
  8. Share your content to targeted audiences in communities like Reddit, Quora, Yahoo Answers, Stumble Upon, or Inbound, but be careful about sending them anything that can be perceived as self-promotion.  Self-promotion is a no-no and it could get you banned.
  9. Use Twitter’s advanced search to find people interested in your niche, connect with them, and tweet to them.
  10. Quuu Promote is one of the ways that the big boys and girls promote their content and they offer a free 14-day trial.
  11. Another way that the big boys and girls promote content is with Outbrain.  Outbrain is a pay for click service that starts at $20 a day.  I can say that I come across their services often when I’m looking at news and feature articles online.
  12. Once you’ve chosen your topic and written your content, there’s another way to use Buzzsumo.  Use Buzzsumo to find who are interested in content like what you have created.  Go back where you started with Buzzsumo by plugging in the keyword or words that you used in your initial search.  This time, find content like what you have created and click on “View Sharers” (it’s to the right of the post title).  Now, share your content via Twitter with those that come up on the next page (“See the Sharers Amplifying Content”).

Those are my 12 best tips for promoting your content.  What can you add to this?  I welcome your comments and questions and your likes and shares.