Category Archives: Getting Started

6 Easy Steps For Launching Your Personal Blog Now!

Your personal blog is the best way I know of to share your message for your business.

Once you’ve determined your niche and decided on how you will meet the needs in your niche, it’s time to let the world know that you are there to help them. Your blog is your platform to tell the world about what you have to offer.  Once you’re clear on that, it’s time to launch your blog, and launching a blog isn’t as hard as you may think.

WordPress is the best platform for your blog, and there are 60 million other bloggers who support me on this.  If that sounds like 60 million competitors, think about this:

400 million internet users look at blogs every month – that leaves plenty of views for you.

With a good message, valuable content, and in the right niche, your message will be heard.

In the marketplace.

6 Easy Steps For Launching Your Blog

1. Get a hosting company.  I recommend TMD Hosting,
the company that I’ve been with for a number of years.
I’ve tried others and I went back to TMD because of
their support services and their pricing.
2. Register your domain.  I recommend using your name
and .com.  This identifies you as the business owner and
.com says that you are a business.
3. Install WordPress.  I recommend using
and not – I’ve built sites in both and .com
is superior.
4. Choose a WordPress theme.  Blogger and writer
Jeff Goins recommends the Twenty Sixteen theme.  I
use Twenty Twelve which is what I  started with and
it works well for a blog.  There are over 1,000 free themes
to choose from on WordPress.
5. Create a banner for the top of your website pages
and start blogging.  If you need to, you can easily
hire this out to a freelancer.
6. I recommend keeping your website simple.  Have
a main page where your blog posts go, an “About Me”
page to tell your story, and a place where people can
subscribe to your email list.  Use widgets sparingly as
they can make a page look cluttered.

That’s it, so if you haven’t started a blog, what’s holding you back?

If I can be of help, let me know. I invite your comments and questions and your likes and shares.

What Will A Blog Do For Your Business?

Today’s post is by far the most popular on, and it’s been vastly expanded to include 16 reasons why you should blog and 10 tips for maximizing your blogging impact.  It returns from May 2015.

A post on Warrior Forum, “Must you have a blog?” generated nearly 4,000 replies.   The question is framed in terms of affiliate marketing but it relates to product creators also.

Is a blog essential for an online business?

Dave O said, I don’t think a blog is necessary but it certainly can be helpful in building an audience or fan base.

I started with trying to build a blog about something I’m personally passionate about. After a few postings I realized that I had turned something I loved into work. I’ve killed off my blog and am now looking at other avenues.

icoachu replied, I tend to lean toward the MUST camp.


You do all sorts of branding online.

You do all sorts of things to get your message out there.

You need all the signals you send through links and content to have a BASE.

Your blog is the BASE of your brand.

Otherwise, you’re just a link spammer or squeeze page spammer OR you’re more than perfectly happy to sell all that work vanish into the ether after some time.

While that works (to what extent is debatable) if you’re just SIG SPAMMING on forums, if you want to do LEGIT types of marketing, you need to brand and a BLOG is a great home for your brand.


Yes, that’s clear and I agree.  I believe that a blogging is essential.  You can do affiliate marketing without it, but how are you going to establish yourself as someone who your prospects can trust?  If you are creating your own products, where will you display them in a way that will convince prospects that you know what you’re doing?

You can try to do that through emails, and if they read them you can make some headway.  But with blogging, you can offer valuable content that demonstrates that you know your stuff.  Sure, they can skip that too, but with post after post, you can create a body of work that’s hard to ignore.

As icoachu suggests, your blog should be used to build your brand.  Your blog can be one of the most important ways that you establish with your prospects that you know what you’re talking about.  Your blog becomes your home base where people can see that you know what you’re talking about.

Marian says, “I can’t imagine my marketing without my own site/blog. There is so much more that you can do when you have it.. like promoting more of your and affiliate products, interacting with visitors, branding…”

I can’t imagine my marketing without my own site/blog either.  So, do you have a blog?   Are you putting valuable content on it regularly (regularly is important too!)?  Are you using your blog to brand yourself and your business?

Why Should Your Blog?

  1. 79% of online shoppers spend 50% of their shopping time researching products online.  Wouldn’t your blog be a fantastic place for people to research products in your niche?
  2. 77% of Internet users read blogs.  Isn’t that a good enough reason to have one?
  3.  51% of blog readers shop online.  If you want to reach buyers, blogging is a proven way.
  4. 45% of marketers say blogging is the #1 most important piece of their content strategy.  Yes, there are other ways to do business on the internet, but for many of us, this is how we build our traffic, leads, and sales.
  5. 25% of marketers report that their company blog is “critical” to their business (I’m one of them).
  6. 81% of businesses reported that their company blog is useful to critical for their business.
  7. Companies that blog get 55% more website visitors, 97% more inbound links, and 434% more indexed pages.
  8. 69% of businesses attribute their lead generation success to blogging.
  9. B2B marketers who use blogs generate 67% more leads per month than those who do not.
  10.  B2C companies that blog generate 88% more leads per month than those that do not.
  11. 89% of companies think blogs will be more important in the next five years.  If you’re not blogging, you may ask yourself what they know that you don’t know.
  12. This is one thing they believe: 56% of bloggers who maintain blogs for a business say that their blog has helped their company establish a position as a thought leader in the industry.
  13. Internet users in the US spend 3x more time on blogs than they do on email.  If your target are U.S. buyers, blogging is a great way to reach them.
  14. 61% of U.S. online consumers have made a purchase based on recommendations from a blog.  Again, wouldn’t it be fantastic if the blog they visit is your blog?
  15. 346 million people read blogs throughout the world.  Americans aren’t the only ones who read blogs – adding a blog to your website attracts many readers from other countries too.
  16. On average, Google gets over 100 billion searches a month. Additionally, more than half of those searches are coming from mobile devices.  How much of that traffic that your blog receives depends on your blogging and your SEO.  Start with great content before looking to amp up your SEO.

    10 Tips For Maximum Impact From Blogging

    1. On average, compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic.  Compounding blog posts are posts from six months ago or longer.  This post has continued to garner new views and it’s over two years old (but I added these tips to this posting).
    2. Once you write 21-54 blog posts, blog traffic generation increases by up to 30%.
    3. Once you write 52 or more blog posts, blog traffic generation increases by up to 77%.
    4. 94% of people who share posts do so because they think it might be helpful to others.  When you create valuable content, shares will build your audience.
    5. B2B companies that blog more than 4 times a week see the biggest increase in traffic and leads.  In 2015, 66% of bloggers reported blogging daily.  70% of marketers indicate that they blog at least weekly.
    6. Use images – blog articles with images get 94% more views, so definitely use images with your blog posts.
    7. Use video -the average person watches 182 online videos per month.  By including video content in your blog, you can greatly increase your website traffic.
    8. The average word count of top-ranking content (in Google) is between 1,140-1,285 words.  If you want to rank highest on Google, create long copy blog posts.
    9. Once a site has over 300 indexed pages, traffic generation increases by 236%.  Blogs greatly increase the number of indexed pages a site has.
    10. Want to increase your website visitors?  Buying paid advertising to promote your new blog content is one way to build your traffic.

As always, I welcome your comments and questions, and your likes and shares.

Sources for reasons and tips: and

Done For You: Scam or Your Way to Success?

Today’s Throwback Thursday post returns from November 2014.


Done for you programs are offered by a host of internet marketers and the question is whether they are worth what they cost.  Of course, it depends on the marketer, but can done for you programs be a good shortcut for a profitable online business?

Google “done for you internet business” like I did and you can see about 31.6 million results (if you’d like to scroll through screen after screen).  There are some horror stories out there, like this one from Wayne Sharer:

“One of the promises I was told over the phone was they would build my first product for me and market it. The price tag to do this was $15,000. So for $15,000 I was going to get a done for you business. This seemed quite reasonable to me because your typical retail franchise requires $500,000 or more to get started.

“This was also to include training so I could alternately take over my marketing myself. I was flown to Los Angeles. There was a training session held. It was weak at best.”

$15,000 is a lot of money, more money than I would put up for what I consider at best a speculative proposal.  I bought Done For You Commissions by James Francis for a small fraction of that after I had purchased lower priced internet marketing products from Francis.  I am happy with the work that was done for me.

I had tried to create my own internet business and failed to make a single dollar.  Nada, nothing, zero, you get the idea.

With Done for You Commissions I was up and running.  My website was redone and plug-ins were added that greatly improved my website performance.  An email sequence was created and everything was integrated.  I continue to use the same basic setup that I received through Done For You Commissions.

Through the process of setting everything up, I found the technical support to be first rate and through James Francis’ Six Figure Shortcut I learned the basics of internet marketing.

There are horror stories, but there are success stories also.  Understand that Done For You doesn’t generally mean that you do nothing.  You will have to do some work, and the more effort that you put into  your business, the more likely it is that you will be the next Done For You success story.


Have Your Discovered The Internet Lifestyle?

Today’s Throwback Thursday post returns from July 2014.


Have you heard of the internet lifestyle?  It’s about freedom – freedom to be your own boss, set your own hours, and work as hard as you want or as little as you want.  The internet lifestyle is being enjoyed all over the world by smart and savvy internet marketers.

Are you living the internet lifestyle?  Last week I read about a former substitute teacher who had just taught “the class from hell” and knew she needed to be doing something different. She was burned out and broke.

Not only was the pay bad, but she was working at a school in a bad area where she had to stand outside on the playground holding a walkie-talkie with an eye out for potential gunmen walking onto school grounds.

She found her way out of that stressful lifestyle and into the internet marketing lifestyle. Her life has (thankfully) never been the same.  It could happen to you, but you are the only one who can make it happen.  If you haven’t taken the plunge, what’s holding you back?

Sound Too Risky?

Does it seem too risky?  Then start slowly.  Don’t plunge a huge amount of money into this new venture.  Start small, build your business, and reinvest your profits to grow your business. That’s how small businesses become life-sustaining businesses.

Yes, there are some who take the all-in approach.  A few succeed and many more fail.  As they say in the gambling world, bet with your head, not over it.

Too Unknown?

Is it too unknown?  Then read up on it.  There’s plenty of free information about internet marketing on the internet – funny how that happens!  Read up, soak up what you read, and when your knowledge is sufficient, get started.

If you’re the kind of person who has to know every detail about everything before you start, chances are the internet lifestyle is not for you.  If you research internet marketing you’ll find that a lot of it is like building a plane while flying it.  Most internet marketers that I know learned along the way to building their businesses.  Many will tell you that they failed for a long time before they succeeded.  Does that scare you?

For many internet marketing millionaires, and there are many of them, they learned by trial and error and after enough errors they hired a mentor (see my two posts below this one on the importance of mentoring for this field).  I work with a mentor and it has been a rewarding experience in a number of ways.  If you feel that getting a mentor is a sign of weakness, get over it.  Getting a mentor is the smartest move you can make on your way to a successful internet marketing business.

Are You Ready For Financial Freedom?

The best part of the internet lifestyle is financial freedom.  Without the financial freedom that the internet lifestyle produces, there is no internet lifestyle.  That freedom is out there for you, but you have to have the desire to reach for it.  The good news is that the internet lifestyle is alive and well and pretty much available to anyone who wants it.  Is that you?

If you haven’t yet discovered the internet lifestyle, click here for my free guide.

I invite your comments and questions, and your likes and shares.



The Essentials: A Sales Funnel

Today’s Throwback Thursday post returns from March, 2014.  It has been thoroughly revised.


To be a successful online marketer you absolutely, positively, have to have a sales funnel. One sale here, one sale there, is not going to make you successful. You need a sales funnel that can handle massive amounts of traffic and generate good and consistent sales. So, what is a sales funnel?  Here’s a typical one:

A sales funnel is a process that can begin in a number of places, but which leads toward sales. An online sales funnel could start with a Facebook ad, a blog post, Twitter, YouTube, an email letter, or a number of other places, or all of the above.  The point of a funnel is to take lots of volume and direct it all into one, tight stream.

The sales funnel online begins just as it does offline, with an initial contact.  From the initial contact, interested persons provide information so that you can have further contact with them.  They might respond to an ad, blog post, Facebook post, or some other form of marketing and click to go to a landing page (often called a squeeze page).  The landing page is where you ask a potential customer or client for their email address in exchange for a free offer.

If someone responds favorably and enters your sales funnel by giving you their email address, this means that they have accepted your offer, and have given you permission to send them valuable information.  This information could be in the form of a video, pdf, or some other form of communication.  That exchange of email address for your offer is the beginning of what can become a profitable relationship for you and your prospects.

The email follow-ups that you send after the initial contact are a way to nurture prospects and customers and clients.  This is the qualification stage for you and your prospects.  They are checking you out as your qualify them.  By providing quality content in your free offer and emails, you provide reasons to know, like, and trust you.  This is important since people don’t initially know you, and are understandably cautious.  Your emails are part of the process of them getting to know you.

Most people on the internet see lots of ads with lots of promises.  Why will they choose yours? Your sales presentation, through emails, sales pages, video sales letters or pages, are ways that you can move the sales process along.  Addressing your prospect’s concerns is part of this stage.  Your call to action is your closing, where you ask for the sale.

If you google “sales funnel”  you’ll find sales funnel templates, articles on sales funnels, and even posts that want to persuade you that the sales funnel is dead!  Read what you want, but the truth is that without a sales funnel, you will have no way to establish an ongoing relationship with potential clients or customers.  Which is why I call a sales funnel one of the essentials.

I welcome your comments and questions, and your likes and shares.




10 Tweaks to Speed Up Your Website

The time that it takes for your website to load is probably costing you money.

This weekend, I worked on improving the page speed of this site.  One report from said that I was losing 28% of potential customers because of slow load times for this site.  On Monday morning, I was able to improve the page loading speed and reduce the potential customer loss down to 10% (I want to get this down to zero!).

I am not a computer genius, a computer nerd, or anything remotely close to someone able to do a lot of complicated computer tweeks by myself, but below I’ll take you through what I was able to do.   If you aren’t any of the above either, the following can help you reduce the load times for your website and improve your business in the process.

So, what is page speed doing to your business and how can you improve it?

10 Tweaks to Speed Up Your Website Loading

  1. Start with a good hosting company.  If your website is a WordPress site, choose a hosting company that is good for WP sites.  My hosting company is TMD Hosting, and I have found them to be excellent.
  2. Second, get a bench march to see where you’re starting from.  I recommend doing a page speed test using Google’s PageSpeed Tools:  Follow their suggestions to get your page loading faster.
  3. To answer some of the issues raised by Google PageSpeed Tools, I added three WordPress plugins, Fast Velocity Minify, Page Optimization and Autoptimize.  These three plugins, plus the next one, cut my page speed in half.  I then tried Page Speed Ninja, which got the site much faster, and I deactivated the other plug-ins mentioned here.
  4. Another source of slower page speed loading is images.  So, I added the EWWW Image Optimizer plugin.  On the suggestion of Neil Patel, I installed the Smush Image Image Compression and Optimization plug-in and deactivated the EWWW Image Optimizer.
  5. Next, I went to for another analysis and I forwarded the information from that page speed test to my web hosting company.  In response, they added and enabled GZIP compression to my account.  File compression will increase your page speed.
  6. Next, I did a page speed test with and found a long list of redirect chains.  Since I am not a computer expert, I hired this out.   Redirects will slow down your site.
  7. Something else to be aware of – if you are running multiple analysis plugins, these will slow down your site.
  8. Make sure all the links on your pages are working.  Broken links will slow down your site.
  9. Too many plugins will hurt your page speed.  Go through your plugins list and determine whether there are any that you really aren’t using and deactivate (if not delete) them.  I deactivated a number of my plug-ins and this sped up this site.
  10. Are you using browser caching?  I was using W3 Total Cache, which is advertised as “The highest rated and most complete WordPress performance plugin.”  Again, I took the suggestion of Neil Patel and switched to WP Super Cache.  Using a browser caching app will speed up page loading.

What would you add to this?  I welcome your comments and questions, and your likes and shares.

Is building a website holding you back?

Today’s Throwback Thursday post returns from May 2014 and it is by far the most popular post on (and that’s before I applied any SEO magic to it!).  Building a website isn’t as difficult as you think it is.  Read on!

I haven’t polled this question, but I suspect that building a website is the number one reason why people don’t enter the internet marketing business. These days, creating a website is not difficult, but again, I am guessing that there are many people who consider building a website and step away saying “I don’t know how to do that.”

You can take classes on it, read books on it, but the easiest way to build a website is to just do it (didn’t a sneaker company say something about just doing it?). I’ve built three websites, including two wordpress websites (see more on wordpress below). It isn’t hard.

A website can be thought of as internet real estate. In the material world a business has a street address and in the online world a business has a domain name. Your domain name enables others to find you on the internet. You buy an internet domain name from a domain seller called a registrar (sounds a bit like college, doesn’t it?). Under my Recommended Resources tab you’ll see that I recommend GoDaddy. This is the company that I use.

Once you have a domain, you need hosting. You can think of hosting as a storage business. You own your domain and website and your hosting company holds the data that keeps your website online. If there are any technical problems, your hosting company fixes them.

On my Recommended Resources page, you’ll see that I recommend TMD Hosting. Again, like with GoDaddy, I recommend the company that I use because this company has offered excellent services to me and many others. If you have problems with your website building or later, a good hosting company like TMD Hosting will help you.

TMD offers several sitebuilding services, and the good news is that you don’t need to know computer language to build a website. I chose for my website because it is easy to use and there are plenty of tutorials on youtube if help is needed. WordPress is used by Fortune 500 companies and sophisticated internet businesses. If it’s good enough for them, it’s good enough for us.

So, if you are interested in online marketing, my recommendation to you is download WordPress, get your domain and hosting, and get started. If that still sounds too hard, do a Google search on “starting a website.” You may be surprised how much free help is available for you online.

What do you need to be a successful online marketer?

Today’s Throwback Thursday post returns from March, 2014.  It has been revised.  ed.

Online marketing is probably easier than you think.  You really need only three elements to catapult your earnings into the six figure stratosphere, or beyond.  Does that sound over the top? Consider this:

The three elements you need to be successful in online marketing are a blog, traffic, and a sales funnel.  That’s it.  You probably know what a blog is, and you understand that it’s important that people visit your blog, but how about a sales funnel?  Let’s dig into each one of these elements.

  1. There are highly successful online marketers that don’t have a blog, but there is a good reason why I suggest that you have one.  A blog is a great place to show potential customers and clients that you know what you’re talking abo ut.  Your blog supports your marketing efforts by providing a place where your prospects can go to check you out.  As with your sales funnel, which is what we’ll cover next, you offer quality content that is of value to your leads.  That’s exactly what I’m doing here for those who are completely new to the idea of online marketing.
  2. Traffic generation is the second essential for being successful online.  The more you can place your content in front of interested persons, the more successful you will be. Traffic can be purchased through solo emails, social media advertising, banner ads, or a number of other ways.  Without traffic, there are no prospects, and without prospects, there are no sales. Once you’ve got your blog set up and created content for it, the next step is to get eyeballs to your website – that’s traffic generation.  Once you’re getting people to your site, the next step is offer them valuable products and services.  This is where the sales funnel comes in.
  3. A sales funnel is simply a path that you (or someone for you) creates to establish contact with potential clients or customers, and offer them products and services tailored to their needs. Typically, a sales funnel begins with a way to exchange a free offer for an email address.  Your client or customer provides their email address and you provide something of value to them.  At the same time, you have developed an opportunity to tell them about what else you can provide for them.Whether you create your own products or sell other people’s products as an affiliate marketer, you can set up a sales funnel.  Next week, I’ll post a focused look at how an effective sales funnel can turn your website into a virtual ATM.

Does this all make sense to you?  I hope so, because I know from my own experience and the experience of many others that these three keys are the essentials for creating a successful online marketing business.

I welcome your comments and questions, and your likes and shares.

6 Ingredients You Need to Succeed

Today’s Throwback Thursday post is one of the most popular on and it returns from May, 2014.  It has been thoroughly revised and updated.

There are so many aspects to online marketing, but when I whittle it down it comes to these six:

Marketing Expertise

These six ingredients, when mixed together properly will turn marketing hell into marketing heaven.  They will determine your online marketing success.  These six will determine whether your online marketing experience is successful or a failure.  You may not have all six right now, but you can grow into them as you grow your business, and together they are the power you need to create a business that you love.

Let’s take each one separately.

1. Skills – if you can do something and share it with others, that is a potential profitable niche for you. It will be profitable if others are interested and you can get the word out that you’ve got what they want. What is the skill that you have that others would pay to learn for themselves?

2. Knowledge – if you have not only the skills but the ability to communicate what you can do so that others can learn to do it too, you’re on your way.  How can you best communicate what you have so that others can profit from your knowledge?  Channels could be video, written materials, coaching, or a variety of other means for transferring your knowledge to others.

3. Experience – it’s great to have skills and knowledge, but without the level of experience that can help others overcome obstacles, it’s going to be hard for those who are interested in your product (whether it’s coaching, information marketing, or whatever) to believe that you are the person they should be handing their money over to.  What experience do you have in the area of your skills and knowledge?  How can you gain additional experience to bolster your credentials as an authority in your chosen niche?

4. If you’ve got the first three, the question then becomes are you passionate about what you want to market? If so, that will come out, it will be contagious, and you will find buyers.  The question is, whether there are enough potential buyers in the niche that you carve out for your business, which leads up to the next aspect of your internet business.

5. Marketing expertise.  Knowing how to sell your products is a barrier to profitability for the majority of wannabe internet marketers.  This is why I’ve created my products – to give you an easy path to becoming a great marketer.  Click here to see what you need to know to profitably promote your products and services.

6. Profitability – if the product you have to sell is sufficiently interesting to enough potential buyers at a price that they deem acceptable (or a bargain), you will profit.  But, is your skill, knowledge and experience in a potentially profitable niche?  The cheapest way to assess this is to do an internet search and see how much interest there is in the niche you are seeking to enter.

I invite your comments and questions, and your likes and shares.


The Entrepreneurial “Leap Of Death”

That’s author Adam Grant above, but the title for this post came from Derek Halpern of Social Triggers.  It’s Halpern’s phrase for those entrepreneurs who go “all in” by quitting their jobs when they start their own business.  The myth is that this is the best way to entrepreneurial success.

As Halpern says, it’s also a huge myth.  Adam Grant proved that it’s a myth in his book, Originals.

Going all in sounds so courageous and it has some attraction to entrepreneurial types – go for broke, give it your all, put everything on the line…

… and some do make it big.  But many more fail.  For every success story, there are probably nine failures.  I’m basing that on the failure rate of internet businesses.  While focus is very important for success, putting everything on the line can also cause stress in a number of different areas – in your business, at home, and with friends – and you personally can suffer immeasurably.

In his book, Originals, Wharton School professor Adam Grant reports on a study of 5,000 American entrepreneurs.  These entrepreneurs were tracked from 1994 to 2008. The finding of the study was that those who kept their regular jobs had a 33% less failure rate than those who quit their previous work.

From their study, we have to conclude that it is better to create your business as a source of additional income and allow it to grow into a full-time job before making the leap out of whatever is supporting you financially right now.  Handling the transition this way lowers your risk of failure, increases your chances for success, and also gives you a continuing stream of income that will lower your stress throughout the process.

Let’s dig into more of what Grant has to say in Originals.

        1. Originals who succeed try a lot, fail a lot, and succeed a lot.  It’s not that successful entrepreneurs are smarter or that they have better ideas than others.  It is that they are persistent, they keep at it, and they don’t stop until they’re successful.  In fact, they generally don’t stop when they’re successful either.
        2. Originals generate a lot of ideas.  By the sheer number of all their ideas, every once in a while, a great idea pops out and the rest is history.  Best ideas come out of the pool of most ideas.
        3. The First Mover advantage is a myth.  There is no advantage to being first; it’s actually a disadvantage.  The failure rate for First Movers is 47%.  The failure rate for Second Movers is 8%.

      An example of this is Google.  Before Google, there was Ask Jeeves, Lychos, AltaVista, and Yahoo.  Another example is Facebook.  Before Facebook, there was Friendster and MySpace.  Don’t be afraid to build a better mouse trap.  Be cautious if your business idea is something completely original.

      4. Originals are pretty ordinary people with an extraordinary work ethic.  So, work hard, don’t be afraid to try new things, spill out plenty of ideas, and be extremely persistent.

    1. I welcome your comments and questions, your likes and shares.