Category Archives: Advertising

TBT: Can You Make Money With Free Traffic?

Today’s Throwback Thursday post returns from April 2014.  It’s been revised and expanded.

I posted an article below about how to generate free traffic, but the question is, will you make money with free traffic?  My answer is maybe, but I can tell you that it will take longer and take much more of your time to go this route.  Like getting to work in the traffic below.

The truth is almost always “you get what you pay for.”  You can fly first class, business class or coach.  There are differences in both service and amenities.

Sometimes you find a bargain, but for internet marketing, the best chance that you have to make money is going to come from buying traffic.  What do I mean by buying traffic?  Simply that to get the kind of traffic that generates sales, you are going to have to pay for it.  Let’s look at some of your options.

What are your best free marketing options?

The best free sources of internet traffic are also very easy to use.

  1. Your blog.  The business blog that you create is the number one best source for free traffic.  On your blog you can show your expertise and sell your products.  As you create great content and share it on your blog, you will build an audience.
  2. Search Engine Optimization.  Some of your best traffic will be targeted traffic that comes from search results.  Here’s a great infographic on SEO:
  3. Social media.  Do you have a Facebook business page?  Do you have a business Twitter account?  How about Instagram, Pinterest, Snapchat, Google+, LinkedIn, or reddit?  If you need help with this, go here.
  4. Did you know that YouTube is the second largest search engine on the internet?  YouTube is a great place to get traffic by creating videos for your business.  Here are three ways video can help you build your business.

What are your best paid marketing options?

You’ll find posts below about two of the best ways to promote your business and products – Facebook ads and solo ads.  Both have advantages and disadvantages.  One of the advantages of Facebook ads is that you can tightly target your audience, spend as little as $5 a day, and scale your spending upward as you make sales.

With solo ads, you’ll pay a flat fee for a number of clicks (see this post for more on this), and the quality of the list that receives your ad will determine the quality of the leads that you get from your solo ad.  If you’ll email me, I’ll send you my list of the best solo ad vendors that I’ve used (email me at support at tonyseel.com).

Either way, with Facebook ads or solo ads, you’re going to have to spend money to make money.   With a good product or service, good ad writing, and good ad placement, you can make money on the internet.  You can go the free traffic route, but it’s the slow and uncertain way to profits.  Good targeted ads are the fast traffic route to sales and profits.

I welcome and invite your comments and questions and your likes and shares

Storytelling Your Way To Business Success

According to research cited in Ad Week,  “nine out of 10 people who can skip an ad do.”  We now live in the age of ad blockers.  So, how can you beat those terrible odds for your advertising?  By storytelling.  Great stories won’t penetrate ad blockers, but they will touch the hearts of those who do see your ad and they will engage a bigger audience.

Jerome Brunner, the author of Actual Minds, Possible Worlds, says “People are 22 times more likely to remember and internalize a story than facts or bullet points.”

Writer David Burn says, “Humans are wired for stories. It’s part of our evolution as a species. Therefore, you want to create a memorable story to support your brand in a real way that makes sense to the audience members. Advertising of any kind without the proper investment in brand story only makes sense to the myopic client who thinks people already care. People don’t care about your brand, until you use story as a way to invite them in.”

Good ads tell stories and great ads tell great stories.  The picture above is from an ad produced by the Leo Burnett Madrid ad agency for Spain’s Christmas lottery.  It tells the story of Justino, a lonely night watchman at a mannequin factory.  You can see the ad here.

Juan García Escudero, creative director of Leo Burnett Madrid comments, “They say that the key to a good story is to have a good protagonist who has a particular goal, which they fail to achieve, so that the reader or viewer roots for the main character to get their wish in the end.”  That’s what the Justino ad does so wonderfully.

It’s in our DNA – we all love stories.  That’s part of the power of Christmas – great stories.  Whether it’s the Biblical story of the birth of Jesus Christ or The Grinch Who Stole Christmas, we love stories.  Tell stories to entertain, educate, and inspire others, and you can build an audience.  Build an audience and you will find buyers.  Stories will touch and open their hearts.

12 Tips for Storytelling For Business Success

Tobias Brockhow of Filestage offers 12 tips on storytelling that get at the essence of how we can tell better stories for commercial purposes.  I put my own spin on them below.

  1.  Understand what makes a great story.  Tobias Brockhow recommends The Anatomy of Story by John Truby as a great resource on storytelling.   Brockhow says, “The key to every story is a character’s unfulfilled desire.”  Guess what advertising can do?  It can show potential clients and customers a way to meet unfulfilled needs and desires.
  2. “Come up with a colorful idea.”   Leo Burnett Madrid did that powerfully in the Justino ad for Spain’s Christmas lottery.  You can find your colorful idea through brainstorming, mind mapping, or a number of other techniques to get the creative juices flowing.  Brockhow recommends 1,000 Character Writing Prompts as a way into this process.
  3. Find your premise.  Once you’ve come up with a colorful idea, it’s time to crystallize your story in one sentence.  If your colorful idea is strong enough, you’ll have a great premise.  If not, go back to coming up with a better colorful idea.
  4. Craft your story around heroes and desires.  As Brockhow points out, “A hero doesn’t have to be a single person. It can be a cause, a company or a group of people – just to mention a few.”
  5. Don’t sell your product in your advertising.  This sounds crazy, right?  Well, think about the nine out of ten who avoid ads whenever possible.  In the Justino ad, the story revolves around Justino and the product, Spain’s Christmas lottery is woven into the story, but not in a way that is overtly advertising it.  Coca Cola does this well in a number of their ads.  Since at least 1971, when Coke ran their ad “I’d like to teach the world to sing,” they’ve been doing this very effectively.
  6. “Deliberately hide information.”  Brockhow deploys Truby to make this point:“Withholding, or hiding information is crucial to the storyteller’s make-believe. It forces the audience to figure out who the character is and what he is doing, and so draws the audience into the story. When the audience no longer has to figure out the story, it ceases being an audience, and the story stops.”  John Truby, The Anatomy of Story  Brockhow highlights this effective ad for Guinness Beer.
  7. “Be tremendously human.”  What Brockhow means by this is find stories in the dimensions of basic human needs.  Everyone strives to survive and thrive.  What human element can you bring to the story you tell?  How can you touch the emotions of others by rooting your story in ways that get your readers relating to what you are describing?
  8. Be real.  Most people can spot a phony from miles away.  Put your authentic voice into what you write or create.  When your writing comes out of your own personal experience, you can’t help but be real.
  9. Don’t miss the punchline.  People love humor and if you can get them to laugh, you’ve won them over.  VW has been doing this effectively for years.
  10. Think  visual.  The more visual you can make your content, the better.  We live in a highly visually-oriented world.  Browkhow says, “Close to 80% of Internet users remember the video ads they watched online.”  If you can tell your story in video, you have a far greater chance to create memories for your readers than any other way online.
  11. Be unique.  If you do everything like everyone else, why would anyone remember you?  Bring your own angle, personality, and creativity together to create what genuinely stands out from everything and everyone else.  Author and marketer Seth Godin says,   “You must aggressively go to the edges and tell a story that only you can tell.”
  12. Be relatable.  Part of your work when you write copy is to get your readers to know, like, and trust you.  One of the best ways to do this is to create a buyer persona for your product and service and write to that persona.  Speak to that persona in ways that he or she can relate to and you will be well on your way to making the vital connection that bonds your potential buyers to your product or service.

This excerpt comes from my new book, Words That Sell: Creating Advertising With Irresistible Influence, which is scheduled for release in  2018.

What would you add to Tobias Brockhow’s 12 tips?  I welcome your comments and questions, and your likes and shares.

 

Another modern myth: Shrinking attention spans

In October 2014 I posted on shrinking attention spans.  Here’s a rebuttal to this commonly held belief.

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Every new wave of technology has its skeptics. And now, it’s digital technology—the onslaught of television, smartphone, video, radio, social media—that is shortening our attention spans. Or is it? And if it is, it may not matter.

A recent non-peer-reviewed study by Microsoft compared the attention span of a human and a goldfish, and found the two were disturbingly close. In fact, the goldfish beat us by half a second. The human span was down about four seconds from 2000, which some have said is due to technology inundating our eyes, ears, and brains.

This got a lot of, ahem, attention from the media. Time led its coverage with a story “You Now Have a Shorter Attention Span Than a Goldfish.” And the New York Times’ Timothy Egan included the study in a column on his own attention span:

In the information blur of last year, you may have overlooked news of our incredibly shrinking attention span. A survey of Canadian media consumption by Microsoft concluded that the average attention span had fallen to eight seconds, down from 12 in the year 2000. We now have a shorter attention span than goldfish, the study found.

Attention span was defined as the amount of concentrated time on a task without becoming distracted. I tried to read the entire 54-page report, but well, you know. Still, a quote from Satya Nadella, the chief executive officer of Microsoft, jumped out at me. ‘The true scarce commodity’ of the near future, he said, will be ‘human attention.’

While the goldfish comparison is amusing (and, yes, attention-getting), the idea that media (in whatever form) having an effect on our brains, consciousness, and attention spans isn’t all that new. And there are a lot of curious comparisons and foretellings of doom coming from a number of quarters, including this video, in which neuroscientist and British House of Lords member Susan Greenfield asks “what kind of person will they be?”

But these and other media reports miss an important aspect about the human brain: it’s adaptable. And in some cases, modern video technology results in increased attention spans, not shrinking ones.

The Microsoft “study” claimed that the human attention span went from 12 seconds on average in 2000 to just 8.25 seconds in 2015. Those figures were compared to an average goldfish attention span of 9 seconds. The problem is, no definition of attention span is given, and it’s not at all clear how these numbers were developed.

Another problem is that when studies do provide a definition of attention, a different physiological dynamic arises. Attention (and its close relative, consciousness) is one of the most studied attributes of the brain today. Thousands of psychological, neurobiological and social science studies have been conducted on how we “pay attention.” And one remarkable pattern shows that most of the time, we don’t. And that’s a good thing.

Attention is actually the result of a series of reactions in the brain to sensory stimuli. First, a stimulus (say, an object picked up by the eyes) makes its way to the posterior parietal cortex of the brain, which seems to be the center of managing stimuli and attention. The brain has to disengage from whatever it’s focusing on now, move to look at the new stimuli, engage that new stimuli and raise a sense of alertness to that new stimuli.

It’s important to note that behind all this focusing of attention is another response, that of deliberately ignoring other stimuli. That’s important, because our eyes and brains (to say the least for nose, ears and skin) are receiving thousands of stimuli at any given moment. In people with severe ADHD, one can see the results form an inability to focus.

This selective attention enhances neuron firing in the frontal cortex and the superior colliculus. The temporal cortex also starts firing more neurons. And these neuronal networks are highly adaptable, as they learn to move from one type of stimulus to another.

These adaptations have been evolutionarily valuable, and they are valuable now. Whether it picks out a true threat from mere objects in one’s way, or a single Tweet from a news feed storm—the brain has been able to handle just about anything that’s thrown at it. And a number of studies have shown the opposite of Microsoft’s post:

  • A group of researchers at the University of Illinois found that expert video gamers could “track objects moving at greater speeds, better detected changes to objects stored in visual short-term memory, switched more quickly from one task to another, and mentally rotated objects more efficiently.” In other words, their attention was better.
  • And as for goldfish, there’s not much, but this Australian study debunks the popular theory of tiny goldfish memories and retention. They actually can remember something (say, a source of food) for years. While not a standard attention-span study, it does question how these long-term memories could arise from not watching in the first place.

What’s behind the odd Microsoft statistic, then? One, as PolicyViz pointed out, the study cited didn’t even look at attention spans. Two, the Microsoft post was aimed at advertisers, who have always faced the challenge of trying to make their product or service the final focus of our parietal lobes. And finally, the problem with our apparent distraction may not be attention, but multitasking. Our brains focus for a reason.

Andrew Porterfield is a writer, editor and communications consultant for academic institutions, companies and non-profits in the life sciences. He is based in Camarillo, California. Follow @AMPorterfield on Twitter.

Internet Advertising To Overtake Broadcast Ads This Year

Big Four auditor and multinational professional services corporation Pricewaterhouse Cooper (PwC) forecasts that internet advertising will pass broadcast advertising this year.

That’s a big swing that includes an estimated $720 billion in ad buys by 2020. This move to the internet reflects where major advertisers believe they can get the most bang for their buck.

This should be welcome news to any internet marketer in that it affirms your decision to compete in this space. Yes, it also means huge competition, but competition is something you can handle by deftly differentiating your products and services from other products and services.

In their annual  Global Entertainment and Media Outlook report, PwC asks three questions that are relevant to your business:

  • How can we break through all the noise and retain consumer attention?
  • How can we use data analytics while establishing trust?
  • How can we continue to innovate while staying true to our authentic voice?

One of the challenges of an ever-increasing ad environment is how to cut through the clutter and get our message out effectively and efficiently.  Effective advertising grabs attention and compels your audience to look at your wares and purchase them.  Efficiency means keeping your ad costs low.

Data analytics is one of the ways that you track your effectiveness and efficiency.  Data analytics give you a snapshot of where you are in your advertising and business moment to moment and they help you develop a better picture of your business future.

Innovation is a key component to any thriving business today.  Are you either creating new and exciting products, growing in your ability to service your clients, or selling affiliate products that help your buyers make significant headway with their businesses?

The internet advertising space will continue to grow, but that doesn’t mean that you will necessarily be pushed to the sidelines as the mega-advertisers swallow up more and more market share.  It does mean that you need to be the best advertiser that you can be.

If you need help with this, you know where to go.

I invite your comments and questions, your likes and shares.

 

Six Tweaks To Maximize Your Marketing Impact

Tweaks.  Just itty bitty small ones can pay big dividends.  Honest.  Here are six tweaks that you can do that will maximize your impact.

Six Tweaks To Maximize Your Impact

  1. Image tweaks.  Swap out an image, change the background, change the font and color of the words in the image – any or all of these tweaks can increase readership and conversions.
  2. Text tweaks.  I say it in one of my ads and it’s true – changing one word in a headline can increase readership dramatically.  The question is which word?  As with the first tweak suggestion, trial and monitoring provide the answer.
  3. Short paragraphs are a great text tweak.  They make easier reading.  Do you have any long paragraphs in your content that you could break up into smaller chunks?
  4. Remember and practice this: inspiration beats information.  How can you tweak your content to be more inspirational?  Tech geeks love information, statistics, all kinds of dry content.  Others, not so much.  Go for inspiration even when you’re presenting information.
  5. Offer a next step along with your content.  How can your audience move forward with what you’re presenting to them?
  6. Put yourself into your content.  You’re unique and your content will work best when it showcases you.  Don’t be egotistical about this.  Everyone’s favorite radio station is WII-FM (what’s in it for me?).  Flavor your content with you, but don’t go overboard with this.weak

Tweak here, tweak there, and you’ll see the compound effect of tiny tweaks.  It isn’t hard to do as you can see from the six tweaks above. Keep improving your efforts and you will see better results.

I’m Tony Seel, and I did tweak this content.

I welcome your comments and questions, your likes and shares.

Top 10 Facebook Stats For 2017

Facebook remains the 800 pound gorilla in social media and Facebook marketing is a given for many businesses.  It’s also the elephant in the room when it comes to social media advertising.  Facebook has big momentum and big MAU (monthly active users).

Top 10 Stats

How powerful is Facebook?  Consider these statistics:

1. Facebook continues to be the most widely used social media platform, with 79% of American internet users. Based on total population, not just internet users, 68% of U.S. adults are on Facebook. This makes Facebook a great place to promote your business, especially if you want to reach Americans.

2. 22% of the world’s total population uses Facebook.  According to Zephoria, worldwide monthly users has increased 16% year to year.  In Europe, there are over 307 million people on Facebook, according to Search Engine Journal.  Total daily usage is over one billion people.

3. 66% of male internet users are on Facebook as well as 76% of female internet users, according to Hootsuite.  The age demographics breakdown this way:

  • 82 percent of 18 to 29-year-olds online use Facebook
  • 79 percent of 30 to 49-year-olds online use Facebook
  • 56 percent of online users ages 65 and up use Facebook

Does any of that fit your target market?  If so, Facebook is the place for you to be.

4.  76% of Facebook users visited the site daily during 2016, with over 1.6 billion daily visitors, compared to 70% of daily usage in 2015.  By the third quarter of 2016, monthly active users had climbed to 1.79 billion according to statista.com.  Growing number of users means a great audience for your social media efforts.

5. Over 50 million businesses use Facebook Business Pages.  Once you’ve created your Facebook business page (and here’s a five easy and free step guide on doing it), you’re ready to promote your business with your business page.  Your Facebook business page can be an important resource for you for gaining email subscribers and sales.

6.  According to DMR, 4 million businesses use to Facebook for advertising.  70% of those advertisers come from outside the U.S. That’s a lot of competition which means that you need great ads to cut through the clutter.

7. Facebook’s total revenue grew 56% in 2016, and advertising revenue grew 59%.  79% of that advertising came for mobile ads.  Are your ads mobile-ready?

8. There were 1.66 billion active mobile users on Facebook in September, 2016, according to Zephoria. Almost 80% of time spent on social media platforms happens on mobile, so your ads better be mobile-ready.

9. 100 million hours of video content are watched on Facebook daily. Video is huge, and your use of video will help you to establish your brand in a powerful way.  Cinemagraphs are a great way to stand out from the crowd (see my recent post on cinemagraphs below).

Cinemagraphs absolutely kill still photos, but I haven’t yet seen data on split-testing between cinemagraphs versus video.

10. There are estimated to be 83 million fake Facebook accounts.  Even so, there are nearly a billion real Facebook accounts, which makes Facebook still the 800 pound gorilla for social media marketing.

If you need help with your marketing on Facebook or elsewhere on social media, check out my 96 Amazing Social Marketing Tricks.

I welcome your comments and questions, and your likes and shares.

Magnetic Marketing Also Repulses?

Want to create magnetic marketing?  Today’s Throwback Thursday post returns from May 2014.

Magnetic

When I get involved with something important, I try to learn everything I can about it and that’s what I’ve been doing with online marketing for over a dozen years. Lately, I’ve gotten to know some of the best in information marketing and I’ve been learning from them.

One of the giants in this industry is Frank Kerns.  In his book, Convert, Frank talks about the importance of magnetically attracting customers and clients while at the same time repelling those who are a bad fit for what you have to offer.

The Law of Magnetism

When your marketing is functioning correctly it will attract and repel.

Maybe that sounds strange and unnatural, but it’s really not. It’s the basic law of magnetism – two like poles are attracted to each other, while two unlike poles repel one another.  In marketing, it’s two like poles that attact – that’s an important aspect of your online marketing.

But don’t lose sight of the other piece – two unlike poles repel one another.  There are some people who will not respond to your business and that’s okay.

Once you have a picture of your ideal customer or client, this will save you money in advertising and headaches.  Here’s why:

When you advertise, you want to be crystal clear about your target audience. Otherwise, you will end up spending a lot of money advertising to people who have no interest in your products and services.  When you are crystal clear about who you are and what you are promoting, some will be attracted and others will be repelled, even in your target audience.

It’s human nature – you like some people and there are people you can’t stand.  It’s the same for online marketing.

Kenneth Blanchard has written about “loyal, raving fans.”  That’s what you want – people who love you and can’t wait to buy what you’re offering.  You create loyal, raving fans by offering high quality and valuable products and services.

I was watching a Bon Jovi concert on television, and in the first row was a lady holding a sign: : “My husband hates u.”  Even rock stars aren’t universally loved.  In creating loyal, raving fans, you will also create people who don’t connect with you – again, you can’t escape human nature.  For whatever reason, you will rub them the wrong way.

As long as you are creating loyal, raving fans, you will be successful in online marketing (or any business).  Until you are creating loyal, raving fans, your success will be limited.  So, get out there, provide quality products and services, and watch the world beat a path to your door!

I welcome your comments and questions, and your likes and shares.

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Cinemagraphs: A Powerful Way to Captivate, Engage, and Convert…

According to Facebook, you have 1.7 seconds to engage mobile viewers and 2.5 seconds to capture the attention of desktop viewers.  A powerful way to captivate both mobile and computer viewers is through the use of cinemagraphs.

What are cinemagraphs?  Break down the word and you have cinema (moving pictures) and graph (as in photograph, a still image).

They are a blend of still pictures with video elements.  Or think of them as animated photos.  They look like a picture, but there’s just a little movement in the picture.  Click on the picture below to see what I mean.

Pretty cool, right?  And very eye-catching.  There’s a bit of mystery to cinemagraphs.  Usually there are only one or two moving elements.  In the next one, what is moving?  Click on the picture to find out (it’s not the girl on the swing).

Can you imagine the potency of these images on social media as you’re scrolling down and the movement in the picture captures your attention?

They are now used by Microsoft, Apple (of course!), Netflix, Starbucks, Duncan Donuts, G.E., Honda, Lincoln, Mercedes-Benz, Toyota, Armani, Chanel, Dior, and a host of other worldwide brands.

Cinemagraphs were invented in 2011 by Jamie Beck, a New York City fashion photographer, and Kevin Burg, a graphics designer.  Kevin Burg and Jamie Beck are husband and wife, and Jamie sees cinemagraphs as a way of storytelling.  Kevin calls cinemagraphs “a living photograph.”

“We feel there are many exciting applications for this type of moving image,” Beck explains. “…There’s something magical about a still photograph — a captured moment in time — that can simultaneously exist outside the fraction of a second the shutter captures.”

Cinemagraphs are perfect for Facebook, Twitter, Instagram, Google+, Pinterest, Tumblr, and reddit.  Search Instagram right now with #cinemagraph and you’ll see a bunch of them.

Cinemagraphs can also be used in emails, websites, and banner ads.  If you’re wondering how effective they are for marketing, consider this:

Toronto-based inkbox reported a 117% increase in click-throughs and a 41% decrease in cost per click using cinemagraphs.  Advertising Age reports a 71% increase in organic reach using cinemagraphs instead of still photography.

Combining arresting photos with movement is captivating.  What is striking about a good cinemagraph is that most of the image is a still photo.  One element moves and often the eye needs to search to find that one element – and the eye wants to search to find that one element!  There’s also no sound – the picture tells the whole story.

Click on this next photo to see what I mean.

You knew what was going to be moving before you clicked, but your eye went searching for it, right?  But you still looked for it – that’s the power of cinemagraphs.

Why use cinemagraphs?

First, they stand out.  Imagine scrolling through your Facebook feed of headlines and pictures when you come across a cinemagraph and your eye sees the flicker of movement in the image.  It’s more interesting than a photo and it’s not as commonplace as a video.  It captures your attention.

Second, the stickiness factor.  Cinemagraphs are memorable.  Because they stand out, they grab attention, and that attention leads to longer engagement times, which leads to more leads and sales.

User engagement is what turns audiences into leads and sales.  Flixel split-tested an ad for Panasonic with a static picture and a cinemagraph.  The click through rate for cinegraph version was 60% higher than for the static version.  According to Flixel CEO Mark Homza, banner ads employing cinemagraphs have performed up to 80% better than versions with static images.

Another plus is that the interest level garnered by cinemagraphs means that they are naturals for sharing.  The following cinemagraph has been shared over 80,000 times.  Click on it to see why.

It’s subliminal and powerful, which is why I’m excited about the new software that  is available right now to enable you to create cinemagraphs for your marketing.

Kevin Burg said to Time magazine in 2014 that it generally took two days to finish one, but the technology has advanced so that you can produce your own cinemagraphs easily and quickly.  Click here to see what I mean.

What VAKOG Means For Your Business…

VACOG is an acronym used in neuro-linguistic programming for: Visual, Auditory, Kinesthetic (feeling), Olfactory (sense of smell) and Gustatory (sense of taste).  You don’t need to know NLP, but it would be helpful to know VACOG.  How so?

Every experience that we’ve ever had or will ever have is a combination of sensory inputs.  We can smell a pie, see it, taste it, maybe pick it up and feel it.  We can hear a steak sizzle or a car skid to a stop after slamming on the breaks.  All that sensory data makes an impression on us.  I’ll get to the connection with advertising and marketing shortly.

Two researchers, Richard Bandler and John Grinder, discovered that not only do people have preferred ways of receiving sensory information, there are also words and phrases that they use to express their experiences.  For example, some people are more visually oriented and will tend to use words like see, look, foggy, brilliant, and other words associated with vision.

Other people are more hearing oriented and they will use words like speak, talk, tell, hear, noise, clicked, sound.  Other people are more feeling oriented and their word choices will reflect this.

Understanding VAKOG can help you write more persuasively and create rapid rapport with your readers.  It will help you to use words that communicate effectively to all your readers.  Knowing VAKOG can help you become a better storyteller, and storytelling is an important part of advertising.

One of the greatest advantages of knowing VACOG well enough to use it is that it can be instrumental in your creating call to action “triggers” that elicit powerful motivation.

Using VACOG For Advertising and Marketing

Our human tendency is to think and write in ways that we respond to. The problem with that is that not everyone responds to what you respond to and not everyone responds in the same way that you respond.  VACOG can help you address a larger audience and in the process make more sales.

So, if someone sees your advertising and it looks good to them, they’re sold.  If it “sounds good” to someone else, they’re sold.  Your advertising can “feel good” to a third person, and they’re sold.

But what if your ads “smell fishy” to a fourth person?  Or doesn’t quite “taste right” to a fifth person.  Then what?  That’s the challenge of communication – how do we speak to all sorts of people?  The better we can communicate to a wider audience, they better we will do.

As you prepare your advertising and marketing, think about how you can communicate to all five senses.  The result will be that you will more forcefully communicate to all kinds of people.

I’ve really just touched the surface in this short post, and my intention is to point you in the right direction.  There is plenty of information on NLP and VACOG online.  

If this post has been helpful for you, please like it and share it with others.