This week I created a free video on a mega-trend that is delivering powerful results for internet marketers. This new video is about using video and it’s just three minutes long:
If you’re not convinced yet that video is a great way for marketing, I hope that my short video will help you to see the power of this medium. Put your video on YouTube, promote, and who knows how much video can do for your business?
My best advice for you: create a channel page on YouTube. This is easily done and the first part of creating an effective channel page is to create a landing page with a trailer, something like a trailer that you’d view at a movie theater before the main attraction. Use that trailer to introduce yourself and convince those who view it that you have valuable information for them.
Use your channel page, really all your videos on YouTube, to link back to your website. Think of your YouTube channel as a billboard that directs people to your showroom. Your website is your showroom – use YouTube to get people there.
If you’re ready to use video as a main means in your marketing mix, post to YouTube weekly. Keep it fresh. Make it interesting, and you can build an audience just like a blog does.
As always, I welcome your comments and questions, and likes and shares.