Business versus Busyness

It is easy for many of us to be busy, but does our busyness translate into good business? Online marketing is a fluid business with best practices and new challenges cropping up every day.  You could spend your entire life keeping up with trends and investigating what’s new, what’s changed, what’s stopped working and what’s now working.

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That’s important to a certain extent, but when does business turn into busyness and profits turn into losses?  Or worse, does busyness keep us from every being profitable?  For the newbie, busyness can be a very poor substitute for business.

Online marketing can be a profitable business or an expensive hobby.  We’re either making progress in our business, or we’re missing the mark and running around like the proverbial chicken with its head cut off.

So, what’s the difference between business and busyness?  The difference is focus.  Don’t ever underestimate the power of vision and goals.  What do you want to achieve in your business, short-term, mid-term, and long-term?  Reasonable goals for online marketing are your first $1,000, five figure annual income, six figure, and even seven figure.  Why not? What’s holding you back?

If your long-term goal is six or seven figure annual income, how are you going to get there?  How long will it take to get there?  Once you have your goals, set out your timetable.  Then break down your timetable into smaller chunks (annual, quarterly, monthly and weekly).

Once you’ve done your timetable, figure out what you need to do this week to make progress toward your longer term goals.  Then it’s a question of prioritizing your tasks to complete your goals in your different time frames.  Each day, focus on completing the tasks that lead to completing the most important project that contributes to reaching your goals.  That’s business.

Once you’ve focused on business, you can get rid of wasteful busyness and you will be on your way to reach your goals.

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